Promoting content from an activity stream

• US 9,009,065 B2
• Filed: 12/17/2010
• Issued: 04/14/2015
• Est. Priority Date: 12/17/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Reis, Davi, Oestlien, Christian, Silva de Oliveira, Eider, Leal, Marcus A., Soares, Igor P.
• Primary Examiner(s): SIGMOND, BENNETT M
• Application Number:
  US12/971,987
• Publication Number:
  US 20120158494A1
• Time in Patent Office: 1,579 Days
• Field of Search: 705/14.53, 705/14.49
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.

Claims

1. A method comprising:

providing a control for presentation on a user interface for enabling a user to promote, to one or more other users, a non-sponsored content item that is included in an activity stream associated with the user, the activity stream being presented in a social context;

receiving an indication from the user to promote the non-sponsored content item;

receiving a second request for a sponsored content item to be placed in a slot within a first website, wherein the first website is different from a second website associated with the activity stream and wherein the second request for the sponsored content item is based on a first request for content from one of the one or more other users;

determining, by one or more processors, that the non-sponsored item is responsive to the second request based on determining a relevance of the non-sponsored content item to criteria associated with the second request;

determining one or more sponsored content items responsive to the second request based on determining a relevance of the one or more sponsored content items to the criteria associated with the second request;

ranking the one or more sponsored content items and comparing, by the one or more processors, a highest ranked sponsored content item of the one or more sponsored content items to the non-sponsored content item using the determined relevances; and

providing the non-sponsored content item in response to the second request rather than the one or more sponsored content items based at least in part on the comparing.

2. A method comprising:

receiving a request from a user device associated with a first user for a sponsored content item to be published on a web page by a publisher, the first user being included in a social network;

determining, by one or more processors, one or more non-sponsored content items responsive to the request, wherein the non-sponsored content items have been identified as being eligible to be presented to the first user, wherein each of the non-sponsored content items has been promoted by a corresponding second user in the social network for publication to the first user, and wherein the non-sponsored content items have been identified as being eligible to be presented within a first website different from a second website of the social network;

ranking, by the one or more processors, the one or more non-sponsored content items; and

providing one of the one or more non-sponsored content items rather than an otherwise most relevant sponsored content item in response to the request and based at least in part on the rankings.

3. The method of claim 2 further comprising:

determining one or more sponsored content items responsive to the request;

ranking the one or more sponsored content items; and

evaluating a highest-ranked sponsored content item and a highest-ranked non-sponsored content item based on one or more criteria,

where providing the one or more non-sponsored content items is based at least in part on the evaluation.

4. The method of claim 3 where the one or more criteria are based on a relevance of the non-sponsored content item or the sponsored content item to the request.

5. The method of claim 3 where the one or more criteria are based on how often sponsored content items are served in response to the request.

6. The method of claim 3 where the one or more criteria are based on how high a relevance is for the non-sponsored content item and how low a relevance is of the highest-ranked sponsored content item.

7. The method of claim 3 where the one or more criteria are based on a location of the user, a current date and time of the request, the publisher(s) of the sponsored content item and/or the highest-ranked non-sponsored content.

8. The method of claim 2 further comprising:

compensating the publisher by a system that provides the non-sponsored content item.

9. The method of claim 8 further comprising charging a provider of the non-sponsored content item a predetermined fee for publication.

10. The method of claim 8 further comprising charging the provider of the non-sponsored content item no fee for publication.

11. The method of claim 2 further comprising:

receiving one or more non-sponsored content items and metadata describing content included therein; and

storing the one or more non-sponsored content items and the metadata.

12. The method of claim 11 where the metadata is used to rank the one or more non-sponsored content items.

13. The method of claim 11 where receiving the one or more non-sponsored content items includes receiving a selection of a content item from a user.

14. The method of claim 13 where the selection is a selection of a content item authored by the user.

15. The method of claim 2 where one or more of the one or more non-sponsored content items does not include a link to a landing page.

16. The method of claim 2 where one or more of the one or more non-sponsored content items is selected from a group consisting of:

blog entries, web pages, news items, videos, music, images, games, and any other multimedia content.

17. The method of claim 13 where the selection is a selection of a control that allows for publication of a content item.

18. The method of claim 17 where the control is presented in a toolbar.

19. The method of claim 17 where the selection includes a message from the user to be published along with the non-sponsored content item.

20. The method of claim 19 where the message is displayed as an annotation with the non-sponsored content item.

21. The method of claim 20 where the annotation includes a message portion and a re-publication control to allow a recipient to re-publish the non-sponsored content item.

22. The method of claim 17 where the control is associated with an application.

23. The method of claim 22 where the application is an operating system of a user device.

24. The method of claim 22 where the application is a browser.

25. A method comprising:

receiving, based on a first request from a user device associated with a first user, a second request for a sponsored content item to be displayed in a slot on a web-page or search results page associated with a publisher, wherein the first user is a member of a social network;

identifying, using one or more processors, a non-sponsored content item responsive to the second request, wherein the non-sponsored content item has been identified as being eligible to be presented to the first user, wherein the non-sponsored content item has been promoted by a second user in the social network for publication to the first user, and wherein the non-sponsored content item has been identified as being eligible to be presented within a first website different from a second website of the social network;

identifying a sponsored content item responsive to the second request;

evaluating, using the one or more processors, a relevance of the non-sponsored content item and the sponsored content item to the second request; and

providing one of the sponsored content item or the non-sponsored content item based at least in part on the evaluation.

26. A computer program product tangibly embodied in a computer-readable storage device comprising instructions executable by one or more processing devices to perform operations comprising:

receiving a request from a user device associated with a first user for a sponsored content item to be published on a web page by a publisher, the first user being included in a social network;

determining one or more non-sponsored content items responsive to the request, wherein the non-sponsored content items have been identified as being eligible to be presented to the first user, wherein each of the non-sponsored content items has been promoted by a corresponding second user in the social network for publication to the first user, and wherein the non-sponsored content items have been identified as being eligible to be presented within a first website different from a second website of the social network;

ranking the one or more non-sponsored content items; and

providing one of the one or more non-sponsored content items in response to the request and based at least in part on the rankings rather than an otherwise most relevant sponsored content item.

27. The computer program product of claim 26 further comprising instructions for:

determining one or more sponsored content items responsive to the request;

ranking the one or more sponsored content items; and

evaluating a highest-ranked sponsored content item and a highest-ranked non-sponsored content item based on one or more criteria,

where providing the one or more non-sponsored content items is based at least in part on the evaluating.

28. The computer program product of claim 27 wherein the one or more criteria are based on one or more of:

(i) a relevance of the non-sponsored content item or the sponsored content item to the request, (ii) how often sponsored content items are served in response to the request, (iii) how high a relevance is for the non-sponsored content item and how low a relevance is of the highest-ranked sponsored content item, (iv) a location of the user, (v) a current date and time of the request, (vi) the publisher(s) of the sponsored content item, or (vii) the highest-ranked non-sponsored content.

29. The computer program product of claim 26 further comprising instructions for:

receiving one or more non-sponsored content items and metadata describing content included therein; and

storing the one or more non-sponsored content items and the metadata.

30. The computer program product of claim 29 where the metadata is used to rank the one or more non-sponsored content items.

31. The computer program product of claim 29 where receiving the one or more non-sponsored content items includes receiving a selection of a content item from a user.

32. The computer program product of claim 31 where the selection is a selection of a content item authored by the user.

33. The computer program product of claim 26 wherein one or more of the non-sponsored content items do not include a link to a landing page.

34. The computer program product of claim 26 wherein one or more of the one or more non-sponsored content items are selected from a group consisting of:

blog entries, web pages, news items, videos, music, images, games, and any other multimedia content.

35. The computer program product of claim 31 where the selection is a selection of a control that allows for publication of a content item.

36. A system comprising:

memory storing instructions that are executable; and

one or more processing devices to execute the instructions to perform operations comprising;

receiving a request from a user device associated with a first user for a sponsored content item to be published on a web page by a publisher, the first user being included in a social network;

determining one or more non-sponsored content items responsive to the request, wherein the non-sponsored content items have been identified as being eligible to be presented to the first user, wherein each of the non-sponsored content items has been promoted by a corresponding second user in the social network for publication to the first user, and wherein the non-sponsored content items have been identified as being eligible to be presented within a first website different from a second website of the social network;

ranking the one or more non-sponsored content items; and

providing one of the one or more non-sponsored content items in response to the request and based at least in part on the rankings rather than an otherwise most relevant sponsored content item.

37. The system of claim 36 wherein the one or more processing devices are further configured to:

determine one or more sponsored content items responsive to the request;

rank the one or more sponsored content items; and

evaluate a highest-ranked sponsored content item and a highest-ranked non-sponsored content item based on one or more criteria,

wherein providing the one or more non-sponsored content items is based at least in part on the evaluation.

38. The system of claim 37 wherein the one or more criteria are based on one or more of:

(i) a relevance of the non-sponsored content item or the sponsored content item to the request, (ii) how often sponsored content items are served in response to the request, (iii) how high a relevance is for the non-sponsored content item and how low a relevance is of the highest-ranked sponsored content item, (iv) a location of the user, (v) a current date and time of the request, (vi) the publisher(s) of the sponsored content item, or (vii) the highest-ranked non-sponsored content.

39. The system of claim 36 wherein the one or more processing devices are further configured to:

receive one or more non-sponsored content items and metadata describing content included therein; and

store the one or more non-sponsored content items and the metadata.

40. The system of claim 39 where the metadata is used to rank the one or more non-sponsored content items.

41. The system of claim 39 wherein receiving the one or more non-sponsored content items includes receiving a selection of a content item from a user.

42. The system of claim 41 where the selection is a selection of a content item authored by the user.

43. The system of claim 36 wherein one or more of the non-sponsored content items do not include a link to a landing page.

44. The system of claim 36 wherein one or more of the one or more non-sponsored content items are selected from a group consisting of:

blog entries, web pages, news items, videos, music, images, games, and any other multimedia content.

45. The system of claim 41 where the selection is a selection of a control that allows for publication of a content item.