Opt in system and method
First Claim
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1. A system, comprising:
- at least one processor, andmemory storing instructions configured to instruct the at least one processor to;
receive, by a way of being embedded in an authorization request for a payment transaction in a payment account of a cardholder, a cardholder response to an offer to enroll in a loyalty program of a commercial entity, wherein the cardholder response is received over a communication network from a merchant payment device reader that generates the authorization request for the payment transaction, wherein the payment transaction is requested to be made in the payment account of the cardholder; and
in response to the cardholder response to the offer to enroll in the loyalty program of the commercial entity, transmit loyalty program enrollment information to the cardholder.
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Abstract
A financial transaction system includes a computer readable storage medium and a processor in communication with the computer readable storage medium. The processor is configured to receive a financial transaction request message from a payment device reader, and parse the financial transaction request message. The financial transaction request message includes a cardholder response to an offer to enroll in a loyalty program of a commercial entity. The processor is further configured to store the cardholder response in the computer readable storage medium.
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Citations
22 Claims
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1. A system, comprising:
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at least one processor, and memory storing instructions configured to instruct the at least one processor to; receive, by a way of being embedded in an authorization request for a payment transaction in a payment account of a cardholder, a cardholder response to an offer to enroll in a loyalty program of a commercial entity, wherein the cardholder response is received over a communication network from a merchant payment device reader that generates the authorization request for the payment transaction, wherein the payment transaction is requested to be made in the payment account of the cardholder; and in response to the cardholder response to the offer to enroll in the loyalty program of the commercial entity, transmit loyalty program enrollment information to the cardholder. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method, comprising:
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receiving, by a way of being embedded in an authorization request for a payment transaction in a payment account of a cardholder, a cardholder response to an offer to enroll in a loyalty program of a commercial entity, wherein the cardholder response is received by a computing device over a communication network from a merchant payment device reader that generates the authorization request for the payment transaction, wherein the payment transaction is requested to be made in the payment account of the cardholder; and in response to the cardholder response to the offer to enroll in the loyalty program of the commercial entity, transmitting by the computing device loyalty program enrollment information to the cardholder. - View Dependent Claims (9, 10, 11, 12)
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13. A non-transitory computer readable storage medium storing instructions which, when executed by a computing device, cause the computing device to perform a method, the method comprising:
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receiving, by a way of being embedded in an authorization request for a payment transaction in a payment account of a cardholder, a cardholder response to an offer to enroll in a loyalty program of a commercial entity, wherein the cardholder response is received by the computing device over a communication network from a merchant payment device reader that generates the authorization request for the payment transaction, wherein the payment transaction is requested to be made in the payment account of the cardholder; and in response to the cardholder response to the offer to enroll in the loyalty program of the commercial entity, transmitting by the computing device loyalty program enrollment information to the cardholder. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification