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Methods, systems, and media for determining location information from real-time bid requests

  • US 9,014,717 B1
  • Filed: 03/14/2013
  • Issued: 04/21/2015
  • Est. Priority Date: 04/16/2012
  • Status: Active Grant
First Claim
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1. A method for determining device locations, the method comprising:

  • receiving, using a hardware processor, real-time bid requests;

    determining, from IP addresses associated with the real-time bid requests, mobile IP addresses and non-mobile IP addresses based on a radius parameter;

    monitoring movement information between the mobile IP addresses and the non-mobile IP addresses;

    generating a movement graph of interconnected nodes and edges, wherein each node represents one of the mobile IP addresses and the non-mobile IP addresses and wherein each edge represents the movement information between nodes;

    calculating, for a node in the movement graph, location information by applying a predictive model having weights based on the movement information;

    assigning, for the node in the movement graph, a census block group information to the calculated location information; and

    supplementing the real-time bid request corresponding to the node with the census block group information.

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