Method and system for measuring social influence and receptivity of users
First Claim
Patent Images
1. A method for characterizing one or more users accessing a plurality of web pages, the method comprising:
- generating a social sharing graph based at least in part on at least one log record received from a tracking component located on the plurality of web pages, the at least one log record corresponding to one or more user activities of the one or more users on the plurality of web pages, wherein, the social sharing graph is indicative of a relationship between the one or more users;
assigning a first score and a second score to the one or more users depicted in the social sharing graph based at least in part on the at least one log record, the first score indicative of an information influencing capability and the second score indicative of an information receptive capability of the one or more users;
comparing the first score and the second score with a first threshold score and a second threshold score respectively;
classifying a first set of users from the one or more users into a first category based at least in part on the comparison of the first score with the first threshold score; and
classifying the one or more users into a second category based at least in part on the comparison of the second score with the second threshold score,wherein the above steps are performed by a computer.
13 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are disclosed for characterizing one or more users accessing a plurality of web pages. In an embodiment, a social sharing graph is generated based on the one or more log records. The one or more log records are indicative of the one or more user activities. A first and a second score are assigned to preferably each of the one or more users in the social sharing graph based on the one or more log records. Finally, the one or more users are categorized in a first category and a second category based on the first score and the second score.
-
Citations
19 Claims
-
1. A method for characterizing one or more users accessing a plurality of web pages, the method comprising:
-
generating a social sharing graph based at least in part on at least one log record received from a tracking component located on the plurality of web pages, the at least one log record corresponding to one or more user activities of the one or more users on the plurality of web pages, wherein, the social sharing graph is indicative of a relationship between the one or more users; assigning a first score and a second score to the one or more users depicted in the social sharing graph based at least in part on the at least one log record, the first score indicative of an information influencing capability and the second score indicative of an information receptive capability of the one or more users; comparing the first score and the second score with a first threshold score and a second threshold score respectively; classifying a first set of users from the one or more users into a first category based at least in part on the comparison of the first score with the first threshold score; and classifying the one or more users into a second category based at least in part on the comparison of the second score with the second threshold score, wherein the above steps are performed by a computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A computer system for user classification comprising:
a computer having one or more processors configured to; receive at least one log record corresponding to one or more user activities of one or more users on a plurality of web pages; generate a social sharing graph based at least in part on the at least one log record, wherein, the social sharing graph is indicative of a relationship between the one or more users; assign a first score and a second score to the one or more users depicted in the social sharing graph based at least in part on the at least one log record associated with the one or more users; compare the first score and the second score with a first threshold score and a second threshold score respectively, the first score indicative of an information influencing capability and the second score indicative of an information receptive capability of the one or more users; and classify the one or more users into a first category and a second category based at least in part on the comparison of the first score and the second score respectively with the first threshold score and the second threshold score. - View Dependent Claims (11, 12, 13)
-
14. A non-transitory computer readable medium having stored thereon, a computer program having at least one code section executable by a computer, thereby causing the computer to perform steps comprising:
-
generating a social sharing graph based, at least in part, on at least one log record received from a tracking component located on a plurality of web pages, the at least one log record corresponding to at least one or more activities of one or more users on the plurality of web pages, wherein, the social sharing graph is indicative of a relationship between the one or more users; assigning a first score and a second score to the one or more users depicted in the social sharing graph based at least in part on the at least one log record, the first score indicative of an information sharing capability and the second score indicative of an information responding capability of the one or more users; comparing the first score and the second score with a first threshold score and a second threshold score respectively; and generating a user model based at least in part on the comparing, wherein the user model comprises a plurality of categories assigned to the one or more users. - View Dependent Claims (15, 16, 17, 18, 19)
-
Specification