Methods, apparatus, and articles of manufacture to measure search results
First Claim
Patent Images
1. A method to measure search results, comprising:
- identifying, using a processor, a first preview event for a first search result associated with a search query, the first preview event occurring during display of a list of search results including the first search result, the first preview event comprising execution, by a browser, of an instruction included in a web page containing the search results that causes the browser to transmit a first request for a first representation of first web content for display in the web page without navigating the browser away from the web page, the first representation being associated with the first search result; and
storing multiple preview events based on multiple requests for representations of multiple items of web content during a single occurrence of the web page being displayed, the multiple preview events including the first preview event, the multiple requests including the first request, and the representations of multiple items of web content including the first representation of the first web content, wherein storing the preview events comprises storing an identifier of the first preview event in association with a search engine identifier and a web page identifier.
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Abstract
Methods, apparatus, and articles of manufacture to measure search results are disclosed. A disclosed example method to measure search results includes identifying a preview event for a search result associated with a search query, and storing the preview event in association with a search engine identifier and a web page identifier.
44 Citations
29 Claims
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1. A method to measure search results, comprising:
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identifying, using a processor, a first preview event for a first search result associated with a search query, the first preview event occurring during display of a list of search results including the first search result, the first preview event comprising execution, by a browser, of an instruction included in a web page containing the search results that causes the browser to transmit a first request for a first representation of first web content for display in the web page without navigating the browser away from the web page, the first representation being associated with the first search result; and storing multiple preview events based on multiple requests for representations of multiple items of web content during a single occurrence of the web page being displayed, the multiple preview events including the first preview event, the multiple requests including the first request, and the representations of multiple items of web content including the first representation of the first web content, wherein storing the preview events comprises storing an identifier of the first preview event in association with a search engine identifier and a web page identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 24)
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8. An apparatus to measure search results, comprising:
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a preview identifier to identify a first preview event for a first search result associated with a search query, the first preview event to occur during display of a list of search results including the first search result, the first preview event associated with execution, by a browser, of an instruction included in a first web page containing the search results that causes the browser to transmit a first request for first metadata to be presented in the first web page without navigating the browser away from the first web page, the first metadata associated with a second web page, the second web page associated with the first search result; and a storage device to store multiple preview counts based on multiple requests for metadata corresponding to multiple items of web content during a single occurrence of the web page being displayed, wherein the storage device is to store the preview counts by storing a first preview count for the first preview event, the multiple requests including the first request, and the metadata corresponding to multiple items of web content including the first metadata. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 25)
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18. A tangible machine readable storage medium comprising machine readable instructions which, when executed by a computer, cause the computer to at least:
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monitor for a search query entered into a web site; identify a first preview event for a first search result associated with the search query, the first preview event occurring during display of a list of search results including the first search result, the first preview event associated with execution, by a browser, of a second instruction included in a first web page containing the search results that causes the browser to transmit a first request for first metadata to be presented in the first web page without navigating the browser away from the first web page, the first metadata associated with a second web page, the second web page associated with the first search result; determine whether the first search result is selected; and store multiple preview events based on multiple requests for metadata corresponding to multiple items of web content during a single occurrence of the web page being displayed, the multiple preview events including the first preview event, the multiple requests including the first request, and the metadata corresponding to multiple items of web content including the first metadata, wherein storing the multiple preview events comprises storing data identifying the first preview event and indicating whether the first search result was selected. - View Dependent Claims (19, 20, 21, 22, 23, 26)
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27. A method to measure search results, comprising:
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identifying, using a processor, a preview event for a first search result associated with a search query, the preview event occurring during display of a list of search results including the first search result, the preview event comprising execution, by a browser, of an instruction included in a web page containing the search results that causes the browser to transmit a request for a representation of web content for display in the web page without navigating the browser away from the web page, the representation being associated with the first search result; and storing an identifier of the preview event in association with a search engine identifier and a web page identifier by storing the identifier of the preview event a single time during a single occurrence of the web page being displayed irrespective of a number of times the representation of the web content is requested by the browser during the single occurrence.
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28. An apparatus to measure search results, comprising:
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a preview identifier to identify a preview event for a first search result associated with a search query, the preview event to occur during display of a list of search results including the first search result, the preview event associated with execution, by a browser, of an instruction included in a first web page containing the search results that causes the browser to transmit a request for metadata to be presented in the first web page without navigating the browser away from the first web page, the metadata associated with a second web page, the second web page associated with the first search result; and a storage device to store a preview count for the preview event a single time during a single occurrence of the web page being displayed irrespective of a number of times the metadata is requested by the browser during the single occurrence.
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29. A tangible machine readable storage medium comprising machine readable instructions which, when executed by a computer, cause the computer to at least:
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monitor for a search query entered into a web site; identify a preview event for a first search result associated with the search query, the preview event occurring during display of a list of search results including the first search result, the preview event associated with execution, by a browser, of a second instruction included in a first web page containing the search results that causes the browser to transmit a request for metadata to be presented in the first web page without navigating the browser away from the first web page, the metadata associated with a second web page, the second web page associated with the first search result; determine whether the first search result is selected; and store data identifying the preview event and indicating whether the first search result was selected a single time during a single occurrence of the web page being displayed irrespective of a number of times the metadata is requested by the browser during the single occurrence.
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Specification