Content targeting to particular individuals based on demographic and psychographic segmentations, utilizing the computer-implemented methods and specifically programmed computer systems for performing thereof

• US 9,015,151 B1
• Filed: 05/30/2014
• Issued: 04/21/2015
• Est. Priority Date: 10/10/2012
• Status: Active Grant

• Current Assignee: QuikBreak Co.
• Original Assignee: QuikBreak Co.
• Inventors: Margulis, Oran Perry, Margulis, Gil Aaron
• Primary Examiner(s): Truong, Dennis
• Application Number:
  US14/291,739
• Time in Patent Office: 326 Days
• Field of Search: 705/14.66, 705/14.53, 705/14.64, 705/14.69, 705/14.72, 705/14.73, 705/26.7, 707/999.003, 707/E17.109, 707/748, 707/783, 707/999.005, 707/722, 715/747, 725/42, 725/46
• US Class Current: 707/722
• CPC Class Codes: G06F 16/78 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

In some embodiments, the present invention is directed to a computer-implemented method which includes at least the following steps of requesting a consent to obtain an individual social media profile data; based on the consent, electronically obtaining the individual social media profile data from a social media electronic data source; determining individual specific parameters based on the individual social media profile data; matching the individual specific parameters to at least one segment identifier generated based on a predetermined segmentation of a target population of individuals; based on the matching, associating the at least one segment identifier with the individual social media profile data; and outputting an advertisement to the individual based on the at least one segment identifier associated with the individual social media profile data of such individual.

Claims

1. A method, comprising:

from each individual of a plurality of individuals, requesting, in real time, by a specially programmed computer system, utilizing a first specially programmed graphical user interface being displayed on a mobile device of such individual, a consent to obtain an individual social media profile data of such individual from at least one third party social media electronic data source;

based on the consent, electronically obtaining, in real time, by the specially programmed computer system, the individual social media profile data for each individual of the plurality of individuals from the at least one third party social media electronic data source;

for each individual from the plurality of individuals, determining, in real time, by the specially programmed computer system, a plurality of individual specific parameters associated with such individual based, at least in part, on the individual social media profile data;

wherein the plurality of individual specific parameters associated with each individual comprises;

i) at least one individual-specific zip code, identifying at least one home where such individual resides or which can be used to contact or locate such individual,

ii) an age group of such individual, and

iii) a gender of such individual;

for each individual from the plurality of individuals, electronically submitting, in real time, by the specially programmed computer system, at least one electronic query comprising the at least one particular individual-specific zip code associated with the such individual to at least one third party population electronic data source, having population data regarding a population of individuals;

wherein the population of individuals being segmented in the at least one third party population electronic data source based on a predetermined segmentation and each segment of the population of individuals being identified in the at least one third party population electronic data source by a segment identifier of a plurality of segment identifiers;

wherein the predetermined segmentation being based at least in part on individual-specific zip codes identifying a plurality of homes where each respective individual of the plurality of individuals resides or which can be used to contact or locate each respective individual of the plurality of individuals;

for each individual from the plurality of individuals, in response to the at least one electronic query, electronically receiving, in real time, by the specially programmed computer system, from the at least one third party population electronic data source, at least one first segment identifier associated with the at least one particular individual-specific zip code;

for each individual from the plurality of individuals, associating, in real time, by the specially programmed computer system, the at least one first segment identifier with the individual social media profile data of such individual based, at least in part, on the age group of such individual and the gender of such individual;

for each individual from the plurality of individuals, determining, in real time, by the specially programmed computer system, at least one first individual advertisement personalized for such individual, based, at least in part, on the at least one first segment identifier associated with the individual social media profile data of such individual; and

for each individual from the plurality of individuals, delivering, in real time, by the specially programmed computer system, utilizing a second specially programmed graphical application interface being displayed on the mobile device of such individual, the at least one first individual advertisement personalized for such individual to such individual.

2. The method of claim 1, wherein the electronically obtaining of the individual social media profile data for each individual of the plurality of individuals comprises:

for each individual from the plurality of individuals, electronically and periodically obtaining, by the specially programmed computer system, the individual social media profile data;

for each individual from the plurality of individuals, determining, in real time, by the specially programmed computer system, at least one change in the individual social media profile data over a period of time;

for each individual from the plurality of individuals, changing, in real time, by the specially programmed computer system, at least one individual specific parameter associated with such individual based, at least in part, on the at least one change in the individual social media profile data over the period of time;

based on the changing, associating, in real time, by the specially programmed computer system, at least one second segment identifier with the individual social media profile data of such individual based, at least in part, on the at least one individual specific parameter associated with such individual;

for each individual from the plurality of individuals, delivering, in real time, by the specially programmed computer system, at least one second individual advertisement personalized for such individual to such individual.

3. The method of claim 1, wherein the delivering of the at least one first individual advertisement to such individual is further based on at least one present geographic location of such individual.

4. The method of claim 1, wherein the associating is further based on a similarity ranking.

5. A system, comprising:

at least one specialized computer machine, comprising;

a non-transient memory having at least one region for storing particular computer executable program code; and

at least one processor for executing the particular program code stored in the memory, wherein the particular program code comprises;

from each individual of a plurality of individuals, code to request, in real time, utilizing a first specially programmed graphical user interface being displayed on a mobile device of such individual, a consent to obtain an individual social media profile data of such individual from at least one third party social media electronic data source;

based on the consent, code to electronically obtain, in real time, the individual social media profile data for each individual of the plurality of individuals from the at least one third party social media electronic data source;

for each individual from the plurality of individuals, code to determine, in real time, a plurality of individual specific parameters associated with such individual based, at least in part, on the individual social media profile data;

wherein the plurality of individual specific parameters associated with each individual comprises;

i) at least one particular individual-specific zip code, identifying at least one home where such individual resides or which can be used to contact or locate such individual,

ii) an age group of such individual, and

iii) a gender of such individual;

for each individual from the plurality of individuals, code to electronically submit, in real time, at least one electronic query comprising the at least one particular individual-specific zip code associated with the such individual to at least one third party population electronic data source, having population data regarding a population of individuals;

wherein the population of individuals being segmented in the at least one third party population electronic data source based on a predetermined segmentation and each segment of the population of individuals being identified in the at least one third party population electronic data source by a segment identifier of a plurality of segment identifiers;

wherein the predetermined segmentation being based at least in part on individual-specific zip codes identifying a plurality of homes where each respective individual of the plurality of individuals resides or which can be used to contact or locate each respective individual of the plurality of individuals;

for each individual from the plurality of individuals, in response to the at least one electronic query, code to electronically receive, in real time, from the at least one third party population electronic data source, at least one first segment identifier associated with the at least one particular individual-specific zip code;

for each individual from the plurality of individuals, code to associate, in real time, the at least one first segment identifier with the individual social media profile data of such individual based, at least in part, on the age group of such individual and the gender of such individual;

for each individual from the plurality of individuals, determining, in real time, by the specially programmed computer system, at least one first individual advertisement personalized for such individual, based, at least in part, on the at least one first segment identifier associated with the individual social media profile data of such individual; and

for each individual from the plurality of individuals, code to deliver, in real time, by the specially programmed computer system, utilizing a second specially programmed graphical application interface being displayed on the mobile device of such individual, the at least one first individual advertisement personalized for such individual to such individual.

6. The system of claim 5, wherein the code to electronically obtain the individual social media profile data for each individual of the plurality of individuals comprises:

for each individual from the plurality of individuals, code to electronically and periodically obtain the individual social media profile data;

for each individual from the plurality of individuals, code to determine, in real time, at least one change in the individual social media profile data over a period of time;

for each individual from the plurality of individuals, code to change, in real time, at least one individual specific parameter associated with such individual based, at least in part, on the at least one change in the individual social media profile data over the period of time;

based on the changing, code to associate, in real time, at least one second segment identifier with the individual social media profile data of such individual based, at least in part, on the at least one individual specific parameter associated with such individual;

for each individual from the plurality of individuals, code to deliver, in real time, at least one second individual advertisement personalized for such individual to such individual.

7. The system of claim 5, wherein the code to deliver the at least one first individual advertisement to such individual considers at least one present geographic location of such individual.

8. The system of claim 5, wherein the code to associate further considers a similarity ranking.