Product placement engine and method

• US 9,015,182 B2
• Filed: 02/06/2009
• Issued: 04/21/2015
• Est. Priority Date: 08/05/2003
• Status: Active Grant

• Current Assignee: CBS Interactive Inc. (Paramount Global (f/k/a ViacomCBS Inc.))
• Original Assignee: CBS Interactive Inc. (Paramount Global (f/k/a ViacomCBS Inc.))
• Inventors: Musgrove, Timothy A., Walsh, Robin Hiroko
• Primary Examiner(s): Vy, Hung T
• Application Number:
  US12/366,950
• Publication Number:
  US 20090204608A1
• Time in Patent Office: 2,265 Days
• Field of Search: 707/759, 707/760, 704/4, 704/9, 715/513, 715/514, 718/100
• US Class Current: 707/759
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0629 for generating comparisons
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation

Abstract

A product placement engine and method for automatically identifying products for association with a document, the engine including a parser, an analysis module adapted to determine word scores and to adjust the word scores of the words by predetermined weightings, a keyword constructor module adapted to construct a keyword query search string using words having the highest word scores, a search engine adapted to search a products database having product records to identify products satisfying the keyword query search string and assign product scores, and a post processing module adapted to identify word matches in each of the product records and the document and update the product score.

Claims

1. A method for selecting at least one product record for embedding into a document and display with the document in a user interface, the method comprising:

analyzing, with a computing device, at least a portion of the document, the analysis including at least a frequency of words in the document;

constructing, with a computing device, a keyword query search string based on the analysis of the document, the keyword query search string at least partially based on words of the document having the highest frequencies;

applying, with a computing device, the keyword query search string to a products database, the products database including a plurality of product records which include information regarding products, to identify at least one product record in the products database that satisfies the keyword query search string;

selecting, with a computing device, at least one of the identified product records for embedding into the document and display in the user interface, and

embedding, with a computing device, at least one of the selected product records into the document for display in the user interface,

wherein the document is not stored within the products database.

2. The method of claim 1, wherein said constructing step includes constructing a keyword search of said words of the document having the highest frequencies.

3. The method of claim 1, wherein said analyzing step includes determining use of the words in the document.

4. The method of claim 1, wherein the document is a web page.

5. The method of claim 1, wherein the user interface is a web page graphically rendered by a browser.

6. The method of claim 1, further including parsing the product records to identify word matches in each of the product records and the document.

7. The method of claim 6, wherein said parsing step includes identifying the corresponding constituent part of each word of said parsed document including at least one of title, sub-titles, main body, headings, meta-tagged keywords, and meta-tagged description.

8. The method of claim 6, wherein said parsing step includes obtaining information indicating formatting characteristics of said words of the document including at least one of bolding, italicizing, underlining, capitalization, font type and font size.

9. The method of claim 1, further including retrieving product records for said identified products satisfying the keyword query search string.

10. The method of claim 9, wherein said product records include at least one of a manufacturer'"'"'s page, a user manual, a marketing document, a merchant'"'"'s page, a review, sales data, and popularity data.

11. The method of claim 1, further including associating said selected product records with the document.

12. The method of claim 1, wherein said selected product records are displayed in the user interface.

13. The method of claim 12, wherein said selected product records are displayed with a link to a page of at least one shopping service.

14. The method of claim 13, wherein said selected product records are displayed with links to pages of a plurality of shopping services.

15. The method of claim 12, wherein said selected product records are displayed in the user interface as an advertisement.

16. The method of claim 1, wherein the at least one of the selected product records is embedded into the document using markup language.

17. A product placement system for selecting at least one product record for display in a user interface rendered by a computing device, the system comprising:

a computing device adapted to analyze at least a portion of a document for at least a frequency of words in the document;

a computing device adapted to construct a keyword query search string based on the analysis of the document, the keyword query search string at least partially based on words of the document having the highest frequencies;

a computing device adapted to apply the keyword query search string to a products database, the products database including a plurality of product records which include information regarding products, to identify at least one product record in the products database that satisfies the keyword query search string;

a computing device adapted to select at least one of the identified product records for embedding into the document and display in the user interface, and

a computing device adapted to embed at least one of the selected product records into the document for display in the user interface,

wherein the document is not stored within the products database.

18. The system of claim 17, wherein said keyword query search string includes said words of the document having the highest frequencies.

19. The system of claim 17, wherein the computing device adapted to analyze is further adapted to determine use of the words in the document.

20. The system of claim 17, wherein the document is a web page.

21. The system of claim 17, wherein the user interface is a web page graphically rendered by a browser.

22. The system of claim 17, further including a computing device adapted to parse the product records to identify word matches in each of the product records and the document.

23. The system of claim 22, wherein said computing device adapted to parse identifies the corresponding constituent part of each word of said parsed document including at least one of title, sub-titles, main body, headings, meta-tagged keywords, and meta-tagged description.

24. The system of claim 22, wherein said computing device adapted to parse obtains information indicating formatting characteristics of said words of the document including at least one of bolding, italicizing, underlining, capitalization, font type and font size.

25. The system of claim 17, wherein said computing device adapted to apply the keyword search string retrieves product records for said identified products satisfying the keyword query search string.

26. The system of claim 25, wherein said product records include at least one of a manufacturer'"'"'s page, a user manual, a marketing document, a merchant'"'"'s page, a review, sales data, and popularity data.

27. The system of claim 17, wherein said computing device adapted to select associates said selected product records with the document.

28. The system of claim 17, further including a display device adapted to display said selected product records in the user interface.

29. The system of claim 28, wherein said display device displays said selected product records with a link to a page of at least one shopping service.

30. The system of claim 29, wherein said display device displays said selected product records with links to pages of a plurality of shopping services.

31. The system of claim 28, wherein said display device displays said selected product records in the user interface as an advertisement.

32. The system of claim 17, wherein the at least one of the selected product records is embedded into the document using markup language.