Processing multi-geo intent keywords
First Claim
1. A machine-implemented method for processing multi-geo intent keywords, the method comprising:
- identifying a keyword from a webpage corresponding to an advertiser;
obtaining a plurality of search queries which include the keyword;
processing by one or more processors the plurality of search queries including for each search query of the plurality of search queries;
determining, by the one or more processors, whether the search query includes a location term, andassociating, by the one or more processors and in response to the determination that the search query includes the location term, the location term with the keyword;
determining by the one or more processors that the keyword is a multi-geo intent keyword having multiple geographical locations associated therewith, based on multiple location terms being associated with the keyword, wherein determining that the keyword is a multi-geo intent keyword further includes evaluating processed search queries to locate two or more different search queries that have a same keyword and different location terms;
determining, by the one or more processors and in response to determining that the keyword is a multi-geo intent keyword, that the webpage does not correspond to a single geo-location; and
providing, by the one or more processors, the keyword as a suggestion to the advertiser for bidding, based on the determination that the webpage does not correspond to a single geo-location.
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Accused Products
Abstract
For processing multi-geo intent keywords, a keyword is identified from a webpage corresponding to an advertiser. A plurality of search queries which include the keyword are obtained. For each search query of the plurality of search queries, a determination is made whether the search query includes a location term, and in response to the determination that the search query includes the location term, the location term is associated with the keyword. A determination is made that the keyword is multi-geo intent keyword having multiple geographical locations associated therewith, based on multiple location terms being associated with the keyword. In response to identifying the keyword as multi-geo intent keyword, a determination is made that the webpage does not correspond to a single geo-location. The keyword is provided as a suggestion to the advertiser for bidding, based on the determination that the webpage does not correspond to a single geo-location.
45 Citations
20 Claims
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1. A machine-implemented method for processing multi-geo intent keywords, the method comprising:
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identifying a keyword from a webpage corresponding to an advertiser; obtaining a plurality of search queries which include the keyword; processing by one or more processors the plurality of search queries including for each search query of the plurality of search queries; determining, by the one or more processors, whether the search query includes a location term, and associating, by the one or more processors and in response to the determination that the search query includes the location term, the location term with the keyword; determining by the one or more processors that the keyword is a multi-geo intent keyword having multiple geographical locations associated therewith, based on multiple location terms being associated with the keyword, wherein determining that the keyword is a multi-geo intent keyword further includes evaluating processed search queries to locate two or more different search queries that have a same keyword and different location terms; determining, by the one or more processors and in response to determining that the keyword is a multi-geo intent keyword, that the webpage does not correspond to a single geo-location; and providing, by the one or more processors, the keyword as a suggestion to the advertiser for bidding, based on the determination that the webpage does not correspond to a single geo-location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for processing multi-geo intent keywords, the system comprising:
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one or more processors; and a machine-readable medium comprising instructions stored therein, which when executed by the one or more processors, cause the one or more processors to perform operations comprising; identifying a keyword from a webpage corresponding to an advertiser; accessing multiple search queries associated with a searching service; filtering out those queries of the multiple search queries that do not include the keyword; obtaining a plurality of search queries which include the keyword, based on the filtering. for each search query of the plurality of search queries; determining whether the search query includes a location term, and associating, in response to the determination that the search query includes the location term, the location term with the keyword; determining that the keyword is a multi-geo intent keyword having multiple geographical locations associated therewith, based on multiple location terms being associated with the keyword; determining, in response to determining that the keyword is a multi-geo intent keyword, that the webpage does not correspond to a single geo-location; and providing the keyword as a suggestion to the advertiser for bidding, based on the determination that the webpage does not correspond to a single geo-location. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a system, cause the system to perform operations comprising:
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identifying a keyword from a webpage corresponding to an advertiser; obtaining a plurality of search queries which include the keyword; processing the plurality of search queries including for each search query of the plurality of search queries; determining whether the search query includes a location term, and associating, in response to the determination that the search query includes the location term, the location term with the keyword; determining that the keyword is a multi-geo intent keyword having multiple geographical locations associated therewith, based on multiple location terms being associated with the keyword wherein determining that the keyword is a multi-geo intent keyword further includes evaluating processed search queries to locate two or more different search queries that have a same keyword and different location terms; determining, in response to determining that the keyword is a multi-geo intent keyword, that the webpage corresponds to a single geo-location; and refraining from providing the keyword as the suggestion to the advertiser for bidding, based on the determination that the webpage corresponds to a single geo-location.
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Specification