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Self-targeting local AD system

  • US 9,015,595 B2
  • Filed: 01/20/2010
  • Issued: 04/21/2015
  • Est. Priority Date: 01/20/2010
  • Status: Active Grant
First Claim
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1. A method for serving advertisements in a networked system, the method comprising:

  • receiving, at a server, one or more criteria from a user via a browser, the one or more criteria including one or more preferences of the user;

    receiving, at the server, data that defines advertisements from one or more advertisers;

    determining, by the server, one or more attributes of the one or more advertisers;

    receiving, at the server, a request to serve advertisements from the browser;

    communicating, by the server, the advertisements to the browser if the one or more criteria from the user match the one or more attributes of the one or more advertisers; and

    communicating browser code to the browser that is executable by the browser to cause the browser to display a localized advertisement region on a user home page, wherein the user home page is a web portal, and wherein the localized advertisement region includes;

    an area configured to display one or more of the advertisements one or more at a time sequentially,a first icon, wherein the first icon, when clicked on by the user, is configured to cause the browser to scroll manually through the advertisements one or more at a time sequentially, anda second icon, wherein the second icon, when clicked on by the user, is configured to cause the browser to display an interface within the user home page, wherein the interface is configured to;

    receive user input that includes a timing value per preference of the user, resulting in one or more timing values; and

    cause the browser to display the advertisements one or more at a time sequentially according to the one or more timing values, wherein the one or more timing values includes;

    a first speed associated with a speed of switching a displayed ad to another ad resulting from the manual scrolling by the click on the first icon, and a second speed corresponding to automatic scrolling of the advertisements one or more at a time sequentially.

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