Linked advertisements
First Claim
1. One or more computer-storage device having computer-executable instructions embodied thereon that when executed by a computing device perform a method of providing linked advertisements, the method comprising:
- receiving image data that depicts an audience for an ongoing media presentation;
identifying an audience member by analyzing the image data;
generating audience data by analyzing the image data;
determining from the audience data that the audience member has reacted positively to a preliminary advertisement for a product or service shown as part of the ongoing media presentation;
in response to said determining, associating the audience member with an ad path that comprises a subsequent advertisement that has a presentation trigger that, when satisfied, causes a presentation of the subsequent advertisement,monitoring the user'"'"'s response to the subsequent advertisement, activating a different subsequent advertisement in the ad path based on the user'"'"'s response, and monitoring conditions to determine when the presentation trigger associated with the different subsequent advertisement is satisfied, andwherein the user'"'"'s response is negative and the different subsequent advertisement comprises a larger incentive for the user to purchase an advertised good or service.
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Accused Products
Abstract
Embodiments of the present invention generate linked advertisements. Linked advertisements may include a preliminary advertisement and one or more subsequent advertisements. In one embodiment, the viewer is only shown the subsequent advertisement upon detecting a positive reaction to the preliminary advertisement. The subsequent advertisement is associated with presentation triggers that specify a context in which the subsequent advertisement should be presented. The context may be defined by a time of day, location, user activity, and/or other parameters. For example, the presentation trigger may specify a context in which the user is able to purchase an advertised good or service. For example, the context could be the user driving (activity context) near a coffee shop (location context) in the morning (time context). The reaction to the preliminary advertisement may be explicit or implicit.
53 Citations
16 Claims
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1. One or more computer-storage device having computer-executable instructions embodied thereon that when executed by a computing device perform a method of providing linked advertisements, the method comprising:
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receiving image data that depicts an audience for an ongoing media presentation; identifying an audience member by analyzing the image data; generating audience data by analyzing the image data; determining from the audience data that the audience member has reacted positively to a preliminary advertisement for a product or service shown as part of the ongoing media presentation; in response to said determining, associating the audience member with an ad path that comprises a subsequent advertisement that has a presentation trigger that, when satisfied, causes a presentation of the subsequent advertisement, monitoring the user'"'"'s response to the subsequent advertisement, activating a different subsequent advertisement in the ad path based on the user'"'"'s response, and monitoring conditions to determine when the presentation trigger associated with the different subsequent advertisement is satisfied, and wherein the user'"'"'s response is negative and the different subsequent advertisement comprises a larger incentive for the user to purchase an advertised good or service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of assigning an audience member to an ad path, the method comprising:
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receiving image data that depicts an audience for an ongoing media presentation; identifying the audience member by analyzing the image data; generating audience data by analyzing the image data; determining, from the audience data, a strength of the audience member'"'"'s reaction to content shown as part of the ongoing media presentation; in response to said determining, associating the audience member with an ad path that comprises multiple subsequent advertisements that each has a presentation trigger that, when satisfied, causes a presentation of an associated subsequent advertisement, wherein the ad path comprises a high-enthusiasm subsequent advertisement that is associated with a lower-level incentive and a low-enthusiasm subsequent advertisement that is associated with a higher-level incentive; and assigning the audience member to the high-enthusiasm subsequent advertisement when the strength of the audience member'"'"'s reaction is strongly positive and the low-enthusiasm subsequent advertisement when the strength of the audience member'"'"'s reaction is weakly positive. - View Dependent Claims (10, 11, 12)
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13. One or more computer-storage device having computer-executable instructions embodied thereon that when executed by a computing device perform a method of managing an ad path, the method comprising:
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receiving, on a mobile device associated with a user, an ad path that comprises a subsequent advertisement that is related to content to which the user previously responded positively; determining that a presentation trigger associated with the subsequent advertisement is satisfied by the mobile device'"'"'s present context; presenting the subsequent advertisement to the user, monitoring the user'"'"'s response to the subsequent advertisement, activating a different subsequent advertisement in the ad path based on the user'"'"'s response, and monitoring conditions to determine when the presentation trigger associated with the different subsequent advertisement is satisfied, and wherein the user'"'"'s response is negative and the different subsequent advertisement comprises a larger incentive for the user to purchase an advertised good or service. - View Dependent Claims (14, 15, 16)
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Specification