Displaying partial logos

• US 9,024,954 B2
• Filed: 12/28/2011
• Issued: 05/05/2015
• Est. Priority Date: 12/28/2011
• Status: Active Grant

• Current Assignee: Target Brands Inc. (Target Corporation)
• Original Assignee: Target Brands Inc. (Target Corporation)
• Inventors: Nations, Gregory M., Gourley, Chad R., Gonsalves, Michael F., Neidermire, Troy, Stewart, Joe
• Primary Examiner(s): Tung, Kee M
• Assistant Examiner(s): CHEN, FRANK S
• Application Number:
  US13/339,170
• Publication Number:
  US 20130169647A1
• Time in Patent Office: 1,224 Days
• Field of Search: None
• US Class Current: 345/473
• CPC Class Codes: G06T 13/20 3D [Three Dimensional] animation

Abstract

A processor serves instructions that set a position of a banner having a shadow line and a position of an image of a partial logo having a line crossing at least part of the partial logo, wherein the position of the image of the partial logo is set based on the position of the banner, a dimension of the banner, and a position of the line crossing the partial logo. An image of the banner having the shadow line is retrieved and served. An image of the partial logo is retrieved and served. The rendered banner and partial logo display the partial logo such that the line crossing the partial logo is aligned with a shadow line on the banner.

Claims

1. A non-transitory computer storage medium having computer executable instructions that when executed by a processor cause the processor to perform steps comprising:

receiving a request for a web page from a client;

identifying a set of products to be displayed in the web page;

providing to the client an image of a partial logo as part of the web page such that the partial logo designates a source of the web page, the image of the partial logo comprising at least one transparent portion; and

providing to the client an animation as part of the web page, the animation comprising movement of at least one product in the set of products such that the partial logo is positioned over at least part of the animation and such that portions of the animation are rendered in transparent portions of the partial logo.

2. The computer storage medium of claim 1 further comprising providing an image of a graphical element having a shadow line as part of the web page.

3. The computer storage medium of claim 2 wherein the image of the partial logo further comprises a line that crosses over at least part of the partial logo.

4. The computer storage medium of claim 3 wherein the line that crosses over at least part of the partial logo is a darker color than the part of the partial logo that the line crosses over.

5. The computer storage medium of claim 3 further comprising providing instructions that describe the position of the image of the partial logo and the position of the image of the graphical element such that the line that crosses over at least part of the partial logo is aligned with the shadow line of the graphical element.

6. The computer storage medium of claim 5 wherein a portion of the image of the partial logo is rendered on top of a portion of the image of the graphical element.

7. The computer storage medium of claim 6 wherein providing instructions that describe the position of the image of the partial logo comprises providing instructions that describe a z-index of the partial logo as being greater than a z-index of any other element on the page.

8. The computer storage medium of claim 7 wherein providing instructions that describe the position of the image of the partial logo and the position of the graphical element comprises providing instructions that position the image of the partial logo and position the graphical element such that the graphical element appears to be on top of part of a full logo so that only the partial logo is visible.

9. The computer storage medium of claim 4 wherein the line that crosses over at least part of the partial logo is darker than the shadow line of the graphical element.

10. A method comprising:

retrieving from a computer memory instructions for displaying elements on a web page, the instructions comprising a definition of a first container and a definition of a second container, the definition of the first container being within the definition of the second container, the definition of the first container and the definition of the second container being such that the first container is defined as extending outside a defined perimeter of the second container and such that elements in the first container will be rendered above elements in any other container displayed on the web page;

sending the instructions to a client using a processor;

retrieving from a computer memory a first image to be displayed in the first container and a second image to be displayed in a third container, the first image comprising a portion of a logo with a separating element and the second image comprising a graphical element such that when the first image and the second image are rendered on a display, the portion of the logo extends from the graphical element with the separating element positioned at an edge of the graphical element;

sending the first image and the second image to a client using a processor.

11. The method of claim 10 wherein the separating element comprises a straight line that crosses the portion of the logo, the portion of the logo is a first segment of a full logo having the first segment and a second segment, the full logo identifying source of origin of goods or services, and the first container has a width less than the second container.

12. The method of claim 11 wherein the graphical element is the same color as a part of the portion of the logo that overlaps the graphical element and wherein the straight line indicates that the graphical element and the portion of the logo are separate elements.

13. The method of claim 12 wherein the straight line makes it appear as if the graphical element is covering a second unseen portion of the logo.

14. The method of claim 13 wherein the instructions further comprise a definition of a fourth container such that the first container overlaps the fourth container and the fourth container is separate from the second container and the method further comprises retrieving a third image from memory and sending the third image to the client using the processor such that a portion of the third image will be seen through a portion of the first image.

15. A computing system, the computing system comprising:

a memory storing images;

a processor serving elements of a web page to a client by;

serving instructions that describe a position of a banner having a shadow line and that describe a position of an image of a partial logo having a straight line crossing at least part of the partial logo such that a first segment of the partial logo extends above the straight line and a second segment of the partial logo extends below the straight line, wherein the position of the image of the partial logo is based on the position of the banner, a dimension of the banner, and a position of the straight line crossing the partial logo;

retrieving an image of the banner having the shadow line;

serving the image of the banner having the shadow line;

retrieving an image of the partial logo; and

serving the image of the partial logo such that straight line crossing the partial logo is aligned with the shadow line and the first segment of the partial logo overlaps at least a portion of the banner.

16. The computing system of claim 15 wherein the position of the partial logo and the position of the banner are such that the straight line crossing at least part of the partial logo is aligned with the shadow line of the banner, the straight line crossing at least part of the partial logo is a horizontally extending straight line.

17. The computing system of claim 16 wherein the instructions further describe a first container that contains the image of the partial logo such that the container is given a z-index that is higher than a z-index of any other element on the web page.

18. The computing system of claim 17 wherein the instructions further describe a second container that is overlapped by the first container, wherein the second container is defined as containing at least one image that is overlapped by the partial logo such that part of the at least one image appears through a transparent part of the partial logo.

19. The computing system of claim 18 wherein the at least one image that is overlapped by the partial logo comprises an animation.

20. The computing system of claim 16 wherein the straight line crossing the partial logo is a darker color than the shadow line.