Targeting advertisements based on cached contents

• US 9,026,545 B1
• Filed: 06/16/2011
• Issued: 05/05/2015
• Est. Priority Date: 11/02/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Walker, Troy, Newton, Kevan, Hamatake, Nicolas
• Primary Examiner(s): ALAM, SHAHID AL
• Application Number:
  US13/162,330
• Time in Patent Office: 1,419 Days
• Field of Search: 707/709, 707/737, 707/740, 707/741, 707/748, 707/758, 707/771, 705/14.49, 705/51, 711/104, 711/118
• US Class Current: 707/758
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/3338 Query expansion
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A request including a domain name is received. Content associated with the domain name is identified in a cache. A language preference is determined based on the identified content. A content item is selected based on the identified content and the determined language preference. The selected content item is relevant to the identified content.

Claims

1. A method performed by a computer system that comprises one or more processors and memory, comprising:

detecting information specifying a domain name for one or more resources;

searching a cache for cached content that is associated with the domain name for the one or more resources, with the cached content differing from the information specifying the domain name, and with the cache storing copies of content in the one or more resources obtained through periodic crawling of a network for the content in the one or more resources;

retrieving, from the cache, the cached content associated with the domain name;

determining a type of language used in the retrieved cached content that is associated with the domain name; and

selecting, at least partly based on the determined type of language, an advertisement item for display in at least one of the one or more resources associated with the domain name.

2. The method of claim 1, wherein the domain name comprises a parked domain name.

3. The method of claim 1, wherein the domain name comprises a language-independent domain.

4. The method of claim 3, wherein the language-independent domain comprises at least one of a .com identifier, a .net identifier or an .org identifier.

5. The method of claim 1, further comprising:

periodically crawling the network for the content in the one or more resources; and

storing the copies of the content in the cache.

6. The method of claim 1, wherein determining the type of language comprises determining a type of spoken language, and wherein the advertisement item is in the type of spoken language.

7. The method of claim 1, wherein selecting the advertisement item comprises:

parsing the domain name to obtain a query;

deriving contextual cues from the query; and

selecting the advertisement item using the query, the derived contextual cues, and the determined type of language.

8. The method of claim 1, wherein the cache comprises a web cache.

9. The method of claim 1, further comprising:

delivering the advertisement item to a computing device that sent a request for at least one of the one or more resources.

10. The method of claim 1, further comprising:

parsing the domain name to obtain a query; and

selecting the advertisement item using the query and the determined type of language.

11. A non-transitory computer-readable hardware storage device storing instructions that are executable by at least one processor to perform operations comprising:

detecting information specifying a domain name for one or more resources;

searching a cache for cached content that is associated with the domain name for the one or more resources, with the cached content differing from the information specifying the domain name, and with the cache storing copies of content in the one or more resources obtained through periodic crawling of a network for the content in the one or more resources;

retrieving, from the cache, the cached content associated with the domain name;

determining a type of language used in the retrieved cached content that is associated with the domain name; and

selecting, at least partly based on the determined type of language, an advertisement item for display in at least one of the one or more resources associated with the domain name.

12. The non-transitory computer-readable hardware storage device of claim 11, wherein the domain name comprises a parked domain name.

13. The non-transitory computer-readable hardware storage device of claim 11, wherein the domain name comprises a language-independent domain.

14. The non-transitory computer-readable hardware storage device of claim 11, wherein the operations further comprise:

periodically crawling the network for the content in the one or more resources; and

storing the copies of the content in the cache.

15. The non-transitory computer-readable hardware storage device of claim 11, wherein the operations further comprise:

parsing the domain name to obtain a query;

deriving contextual cues from the query; and

selecting the advertisement item using the query, the derived contextual cues, and the determined type of language.

16. The non-transitory computer-readable hardware storage device of claim 11, wherein the operations further comprise:

delivering the advertisement item to a computing device that sent a request for at least one of the one or more resources.

17. A system comprising:

at least one processor; and

a computer-readable hardware storage device storing instructions that are executable by the at least one processor to perform operations comprising;

detecting information specifying a domain name for one or more resources;

searching a cache for cached content that is associated with the domain name for the one or more resources, with the cached content differing from the information specifying the domain name, and with the cache storing copies of content in the one or more resources obtained through periodic crawling of a network for the content in the one or more resources;

retrieving, from the cache, the cached content associated with the domain name;

determining a type of language used in the retrieved cached content that is associated with the domain name; and

selecting, at least partly based on the determined type of language, an advertisement item for display in at least one of the one or more resources associated with the domain name.

18. The system of claim 17, wherein the domain name comprises a parked domain name.

19. The system of claim 17, wherein the domain name comprises a language-independent domain.

20. The system of claim 17, wherein the operations further comprise:

periodically crawling the network for the content in the one or more resources; and

storing the copies of the content in the cache.

21. The system of claim 17, wherein the operations further comprise:

parsing the domain name to obtain a query;

deriving contextual cues from the query; and

selecting the advertisement item using the query, the derived contextual cues, and the determined type of language.

22. The system of claim 17, wherein the operations further comprise:

delivering the advertisement item to a computing device that sent a request for at least one of the one or more resources.

23. A system comprising:

means for detecting information specifying a domain name for one or more resources;

means for searching a cache for cached content that is associated with the domain name for the one or more resources, with the cached content differing from the information specifying the domain name, and with the cache storing copies of content in the one or more resources obtained through periodic crawling of a network for the content in the one or more resources;

means for retrieving, from the cache, the cached content associated with the domain name;

means for determining a type of language used in the retrieved cached content that is associated with the domain name; and

means for selecting, at least partly based on the determined type of language, an advertisement item for display in at least one of the one or more resources associated with the domain name.

24. A method performed by a computer system that comprises one or more processors and memory, comprising:

detecting information specifying a domain name for one or more resources;

parsing the domain name to obtain a query;

deriving contextual cues from the query;

searching a data repository for content that is associated with the domain name for the one or more resources;

retrieving, from the data repository, the content associated with the domain name;

determining a type of language used in the retrieved content that is associated with the domain name; and

selecting, at least partly based on the query, the derived contextual cues and the determined type of language, an advertisement item for display in at least one of the one or more resources associated with the domain name.