Real-time and retargeted advertising on multiple screens of a user watching television

• US 9,026,668 B2
• Filed: 05/28/2013
• Issued: 05/05/2015
• Est. Priority Date: 05/26/2012
• Status: Active Grant

• Current Assignee: Samba TV Incorporated
• Original Assignee: Free Stream Media Corporation
• Inventors: Harrison, David
• Primary Examiner(s): YI, DAVID
• Application Number:
  US13/904,015
• Publication Number:
  US 20130318157A1
• Time in Patent Office: 707 Days
• Field of Search: 709/229
• US Class Current: 709/229
• CPC Class Codes: G06F 21/53 by executing in a restricted environment, e.g. sandbox or secure virtual machine
• CPC Class Codes: G06F 2221/2119 Authenticating web pages, e.g. with suspicious links
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method, apparatus, and system related to relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device are disclosed. In one embodiment, a system may comprise a networked device, a relevancy-matching server, and a client device. The networked device may be configured to generate a preliminary data and/or a primary data associated with a user and automatically announce a sandbox-reachable service of the networked device to a discovery module. The relevancy-matching server may be configured to match a targeted data with the primary data based on a relevancy factor associated with the user. The client device may be configured to automatically process an identification data of the networked device and/or the sandbox-reachable service of the networked device from the discovery module and to automatically associate with the networked device based on the identification data.

Claims

1. A system comprising:

a networked device configured to;

automatically announce a sandbox-reachable service of the networked device to a discovery module; and

a relevancy-matching server configured to match a targeted data with a primary data based on a relevancy factor associated with the user; and

a client device configured to;

automatically process an identification data of at least one of the networked device and the sandbox-reachable service of the networked device from the discovery module,

automatically associate with the networked device through a sandboxed application of the client device communicatively coupled to the sandbox-reachable service based on the identification data,

process an embedded object from the relevancy-matching server through the sandboxed application,

gather the primary data through at least one of the embedded object and the sandboxed application, and

communicate the primary data to the relevancy-matching server through the embedded object;

wherein the client device is further configured to;

constrain an executable environment in a security sandbox,

execute the sandboxed application in the executable environment, and automatically establish a communication session between the sandboxed application and the sandbox-reachable service through at least one of a cross-site scripting technique, an appended header, a same origin policy exception, and an other mode of bypassing a number of access controls of the security sandbox, and

wherein the relevancy-matching server is configured to match the targeted data with the primary data in a manner such that the relevancy-matching server is configured to search a storage for at least one of a matching item and a related item based on the relevancy factor comprising at least one of a category of the primary data, a behavioral history of the user, a category of the sandboxed application, and an other information associated with the user.

2. The system of claim 1:

wherein the client device is configured to process the identification data in a manner such that the client device is configured to at least one of;

access the discovery module of a pairing server, wherein the pairing server is configured to receive in an announcement from the networked device and to communicate to the client device the identification data comprising at least one of a global unique identifier (GUID), an alphanumeric name, a hardware address associated with the networked device, a public address pair associated with the sandbox-reachable service of the networked device, and a private address pair associated with the sandbox-reachable service of the networked device when a shared network is determined to be commonly associated with the client device and the networked device, and

extend the security sandbox with the discovery module and a relay module added to the security sandbox,

wherein the discovery module comprises a discovery algorithm, and

wherein the discovery algorithm utilizes a protocol comprising at least one of a Bonjour®

protocol, a Simple Service Discovery Protocol (SSDP) protocol, a local service discovery (LSD) uTorrent®

protocol, a multicast protocol, an anycast protocol, and a local area network (LAN)-based protocol that discovers a number of services in a LAN based on a broadcast from any one of an operating system service, the security sandbox, the client device, the sandbox-reachable service, and the networked device.

3. The system of claim 1:

wherein the embedded object comprises at least one of a script, an image, a player, an iframe, and an other external media included in the sandboxed application.

4. The system of claim 1:

wherein when the embedded object comprises a statically rendered object, the sandboxed application is configured to gather the primary data from the networked device through the communication session, and

wherein when the embedded object comprises an executable code, the embedded object is configured to gather the primary data from the networked device through the communication session.

5. The system of claim 1, further comprising:

an intermediary server configured to;

communicate the primary data to any of a number of devices with an access to the identification data of at least one of the networked device and the sandbox-reachable service of the networked device.

6. The system of claim 1:

wherein the relevancy-matching server is configured to render the targeted data to the user through at least one of the networked device and the sandboxed application of the client device.

7. The system of claim 1:

wherein the client device is determined to be associated with the user based on a unique identifier that is unlikely to change.

8. The system of claim 1:

wherein the primary data comprises at least one of a content identification, a number of descriptive metadata associated with the content identification, a content identification history, a monitored event, a geolocation, a weather information, a private Internet Protocol (IP) address, and an other data stored in at least one of a volatile memory and a non-volatile memory.

9. The system of claim 1:

wherein the networked device is configured to automatically announce the primary data along with the sandbox-reachable service of the networked device to the discovery module.

10. The system of claim 1:

wherein the other mode of bypassing the number of access controls of the security sandbox enables at least one of a discovery and a pairing,

wherein the discovery is performed via at least one of a multicast-based discovery protocol, a broadcast-based discovery protocol, and an anycast-based discovery protocol, and

wherein the pairing is performed via an entry of at least one of a short code and an account name in at least one of the client device and the networked device.

11. A method comprising:

automatically announcing, by the networked device, a sandbox-reachable service of the networked device to a discovery module;

matching, by a relevancy-matching server, a targeted data with a primary data based on a relevancy factor associated with the user;

automatically processing, by a client device, an identification data of at least one of the networked device and the sandbox-reachable service of the networked device from the discovery module;

automatically associating, by the client device, with the networked device through a sandboxed application of the client device communicatively coupled to the sandbox-reachable service based on the identification data;

processing, by the client device, an embedded object from the relevancy-matching server through the sandboxed application;

gathering, by the client device, the primary data through at least one of the embedded object and the sandboxed application; and

communicating, by the client device, the primary data to the relevancy-matching server through the embedded object;

constraining, by the client device, an executable environment in a security sandbox;

executing, by the client device, the sandboxed application in the executable environment; and

automatically establishing, by the client device, a communication session between the sandboxed application and the sandbox-reachable service through at least one of a cross-site scripting technique, an appended header, a same origin policy exception, and an other mode of bypassing a number of access controls of the security sandbox,

wherein the relevancy-matching server is configured to match the targeted data with the primary data in a manner such that the relevancy-matching server is configured to search a storage for at least one of a matching item and a related item based on the relevancy factor comprising at least one of a category of the primary data, a behavioral history of the user, a category of the sandboxed application, and an other information associated with the user.

12. The method of claim 11:

wherein the client device is configured to process the identification data in a manner such that the client device is configured to at least one of;

access the discovery module of a pairing server, wherein the pairing server is configured to receive in an announcement from the networked device and to communicate to the client device the identification data comprising at least one of a GUID, an alphanumeric name, a hardware address associated with the networked device, a public address pair associated with the sandbox-reachable service of the networked device, and a private address pair associated with the sandbox-reachable service of the networked device when a shared network is determined to be commonly associated with the client device and the networked device, and

extend the security sandbox with the discovery module and a relay module added to the security sandbox,

wherein the discovery module comprises a discovery algorithm, and

wherein the discovery algorithm utilizes a protocol comprising at least one of a Bonjour®

protocol, a SSDP protocol, a LSD uTorrent®

protocol, a multicast protocol, an anycast protocol, and a LAN-based protocol that discovers a number of services in a LAN based on a broadcast from any one of an operating system service, the security sandbox, the client device, the sandbox-reachable service, and the networked device.

13. The method of claim 11:

wherein the embedded object comprises at least one of a script, an image, a player, an iframe, and an other external media included in the sandboxed application.

14. The method of claim 11:

wherein when the embedded object comprises a statically rendered object, the sandboxed application is configured to gather the primary data from the networked device through the communication session, and

wherein when the embedded object comprises an executable code, the embedded object is configured to gather the primary data from the networked device through the communication session.

15. The method of claim 11, further comprising:

communicating, by an intermediary server, the primary data to any of a number of devices with an access to the identification data of at least one of the networked device and the sandbox-reachable service of the networked device.

16. The method of claim 11:

wherein the relevancy-matching server is configured to render the targeted data to the user through at least one of the networked device and the sandboxed application of the client device.

17. The method of claim 11:

wherein the client device is determined to be associated with the user based on a unique identifier that is unlikely to change.

18. The method of claim 11:

wherein the primary data comprises at least one of a content identification, a number of descriptive metadata associated with the content identification, a content identification history, a monitored event, a geolocation, a weather information, a private IP address, and an other data stored in at least one of a volatile memory and a non-volatile memory.

19. The method of claim 11:

wherein the networked device is configured to automatically announce the primary data along with the sandbox-reachable service of the networked device to the discovery module.

20. The method of claim 11:

wherein the other mode of bypassing the number of access controls of the security sandbox enables at least one of a discovery and a pairing,

wherein the discovery is performed via at least one of a multicast-based discovery protocol, a broadcast-based discovery protocol, and an anycast-based discovery protocol, and

wherein the pairing is performed via an entry of at least one of a short code and an account name in at least one of the client device and the networked device.

21. A relevancy-matching server comprising:

a processor; and

a memory communicatively coupled to the processor,

wherein the processor is configured to match a targeted data with a primary data based on a relevancy factor associated with a user,

wherein the relevancy-matching server is communicatively coupled to a networked device, the networked device configured to;

automatically announce a sandbox-reachable service of the networked device to a discovery module,

wherein the relevancy-matching server is communicatively coupled to a client device, the client device configured to;

automatically process an identification data of at least one of the networked device and the sandbox-reachable service of the networked device from the discovery module,

automatically associate with the networked device through a sandboxed application of the client device communicatively coupled to the sandbox-reachable service based on the identification data,

process an embedded object from the relevancy-matching server through the sandboxed application,

gather a primary data through at least one of the embedded object and the sandboxed application,

communicate the primary data to the relevancy-matching server through the embedded object,

constrain, by the client device, an executable environment in a security sandbox,

execute, by the client device, the sandboxed application in the executable environment, and

automatically establish, by the client device, a communication session between the sandboxed application and the sandbox-reachable service through at least one of a cross-site scripting technique, an appended header, a same origin policy exception, and an other mode of bypassing a number of access controls of the security sandbox,

wherein the relevancy-matching server is configured to match the targeted data with the primary data in a manner such that the relevancy-matching server is configured to search a storage for at least one of a matching item and a related item based on the relevancy factor comprising at least one of a category of the primary data, a behavioral history of the user, a category of the sandboxed application, and an other information associated with the user.

22. The relevancy-matching server of claim 21:

wherein the client device is configured to process the identification data in a manner such that the client device is configured to at least one of;

access the discovery module of a pairing server, wherein the pairing server is configured to receive in an announcement from the networked device and to communicate to the client device the identification data comprising at least one of a GUID, an alphanumeric name, a hardware address associated with the networked device, a public address pair associated with the sandbox-reachable service of the networked device, and a private address pair associated with the sandbox-reachable service of the networked device when a shared network is determined to be commonly associated with the client device and the networked device, and

extend the security sandbox with the discovery module and a relay module added to the security sandbox,

wherein the discovery module comprises a discovery algorithm, and

wherein the discovery algorithm utilizes a protocol comprising at least one of a Bonjour®

protocol, a SSDP protocol, a LSD uTorrent®

protocol, a multicast protocol, an anycast protocol, and a LAN-based protocol that discovers a number of services in a LAN based on a broadcast from any one of an operating system service, the security sandbox, the client device, the sandbox-reachable service, and the networked device.

23. The relevancy-matching server of claim 21:

wherein the embedded object comprises at least one of a script, an image, a player, an iframe, and an other external media included in the sandboxed application.

24. The relevancy-matching server of claim 21:

wherein when the embedded object comprises a statically rendered object, the sandboxed application is configured to gather the primary data from the networked device through the communication session, and

wherein when the embedded object comprises an executable code, the embedded object is configured to gather the primary data from the networked device through the communication session.

25. The relevancy-matching server of claim 21:

wherein the relevancy-matching server is communicatively coupled to an intermediary server, the intermediary server configured to;

communicate the primary data to any of a number of devices with an access to the identification data of at least one of the networked device and the sandbox-reachable service of the networked device.

26. The relevancy-matching server of claim 21:

wherein the relevancy-matching server is configured to render the targeted data to the user through at least one of the networked device and the sandboxed application of the client device.

27. The relevancy-matching server of claim 21:

wherein the client device is determined to be associated with the user based on a unique identifier that is unlikely to change.

28. The relevancy-matching server of claim 21:

wherein the primary data comprises at least one of a content identification, a number of descriptive metadata associated with the content identification, a content identification history, a monitored event, a geolocation, a weather information, a private IP address, and an other data stored in at least one of a volatile memory and a non-volatile memory.

29. The relevancy-matching server of claim 21:

wherein the networked device is configured to automatically announce the primary data along with the sandbox-reachable service of the networked device to the discovery module.

30. The relevancy-matching server of claim 21:

wherein the other mode of bypassing the number of access controls of the security sandbox enables at least one of a discovery and a pairing,

wherein the discovery is performed via at least one of a multicast-based discovery protocol, a broadcast-based discovery protocol, and an anycast-based discovery protocol, and

wherein the pairing is performed via an entry of at least one of a short code and an account name in at least one of the client device and the networked device.