Method and apparatus for customized rendering of commercials

• US 9,027,053 B2
• Filed: 01/30/2003
• Issued: 05/05/2015
• Est. Priority Date: 10/30/1998
• Status: Expired due to Fees

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Shah-Nazaroff, Anthony A., Goldschmidt Iki, Jean M., Moore, Kenneth A., Hackson, David N., Smith, Eric O.
• Primary Examiner(s): Dubasky, Gigi L
• Application Number:
  US10/354,337
• Publication Number:
  US 20030149976A1
• Time in Patent Office: 4,478 Days
• Field of Search: 725 32- 36
• US Class Current: 725/34
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

An entertainment system receives entertainment programming interposed with commercials. The entertainment system selectively renders the commercial in accordance with characteristics associated with a user of the entertainment programming. In one embodiment, the entertainment system selectively renders a selected one among multiple received versions of a commercial. In another embodiment, the entertainment system selectively renders a selected one among multiple received commercials.

Claims

1. A method comprising:

receiving entertainment programming broadcast to a user at a user set-top box;

receiving commercials broadcast to a user at a user set-top box, the commercials having characteristics;

saving at least a portion of the broadcast commercials at the user set-top box for selectively rendering later;

gathering user characteristics at the set-top box and associating them with a user of the set-top box;

computing interest potential indices for the saved commercials at the set-top box by comparing the gathered user characteristics associated with the user against the characteristics of the respective commercial and adding up the number of matching characteristics, the total number of matching characteristics for a particular commercial and a particular user providing the interest potential index for that particular commercial and user combination;

saving the computed interest potential indices for the user in association with each respective saved commercial at the user set-top box;

selecting saved commercials in accordance with the saved computed interest potential indices; and

rendering the entertainment programming broadcast interposed with the selected saved commercials to the user.

2. The method of claim 1, wherein the commercials comprise a plurality of different versions of a commercial.

3. The method of claim 1, wherein computing comprises adding up a number of matching characteristics between a commercial and the characteristics associated with the user using a simple unweighted scheme.

4. The method of claim 1, wherein selectively rendering includes selecting one of a plurality of received commercials and commercials to be broadcast based on the various received commercials'"'"' interest potential to the user, with the interest potential being determined based on the computed interest indices, the computed interest indices being based on the one or more characteristics associated with the user.

5. The method of claim 1, wherein rendering the commercial comprises rendering the commercial using a first channel, the method further comprising conditionally restoring a second channel as a current channel after rendering the commercial.

6. The method of claim 1, wherein the one or more characteristics associated with the user comprises selected ones of profile characteristics, preference information and entertainment programming consumption characteristics.

7. The method of claim 6, wherein the one or more characteristics associated with the user include profile characteristics and entertainment programming consumption characteristics.

8. The method of claim 1, wherein computing comprises computing at the user set-top box.

9. The method of claim 1, wherein selectively rendering the commercials comprises selecting commercials from among commercials currently broadcast on a plurality of different channels and the saved commercials.

10. The method of claim 1, further comprising detecting a commercial breakpoint for rendering the selected commercial and wherein rendering comprises rendering the selected commercial at the detected commercial breakpoint.

30. The method of claim 1, wherein computing comprises using the gathered user characteristics associated with the user and the characteristics of the respective commercial as input factors in a predetermined probabilistic model.

11. A non-transitory machine-readable medium having stored thereon data representing sequences of instructions which, when executed by a machine, cause the machine to perform operations comprising:

receiving entertainment programming broadcast to a user at a user set-top box;

receiving commercials broadcast to a user at a user set-top box, the commercials having characteristics;

saving at least a portion of the broadcast commercials at the user set-top box for selectively rendering later;

gathering user characteristics at the set-top box and associating them with a user of the set-top box;

computing interest potential indices for the saved commercials at the set-top box by comparing the gathered user characteristics associated with the user against the characteristics of the respective commercial and adding up the number of matching characteristics, the total number of matching characteristics for a particular commercial and a particular user providing the interest potential index for that particular commercial and user combination;

saving the computed interest potential indices for the user in association with each respective saved commercial at the user set-top box;

selecting saved commercials in accordance with the saved computed interest potential indices; and

rendering the entertainment programming broadcast interposed with the selected saved commercials to the user.

12. The medium of claim 11, wherein the commercials comprise a plurality of different versions of a commercial.

13. The medium of claim 11, wherein the instructions for computing interest potential indices further comprise instructions which, when executed by the machine, cause the machine to perform further operations comprising adding up a number of matching characteristics between the commercial and the characteristics associated with the user using a simple unweighted scheme.

14. The medium of claim 11, wherein the instructions for selectively rendering the commercials further comprise instructions which, when executed by the machine, cause the machine to perform further operations comprising selecting one of a plurality of received commercials and commercials to be broadcast based on the various received commercials'"'"' interest potential to the user, with the interest potential being determined based on the computed interest indices, the computed interest indices being based on the one or more characteristics associated with the user.

15. The medium of claim 11, wherein the instructions for selectively rendering the commercials further comprise instructions which, when executed by the machine, cause the machine to perform further operations comprising selecting commercials from among commercials currently broadcast on a plurality of different channels and the saved commercials.

16. The medium of claim 11, comprising instructions which, when executed by the machine, cause the machine to perform further operations comprising detecting a commercial breakpoint for rendering the selected commercial and wherein the instructions for rendering further comprise instructions which, when executed by the machine, cause the machine to perform further operations comprising rendering the selected commercial at the detected commercial breakpoint.

31. The medium of claim 11, wherein the instructions for computing interest potential indices further comprise instructions which, when executed by the machine, cause the machine to perform further operations comprising using the gathered user characteristics associated with the user and the characteristics of the respective commercial as input factors in a predetermined probabilistic model.

17. An apparatus comprising:

means for receiving entertainment programming broadcast to a user at a user set-top box;

means for receiving commercials broadcast to a user at a user set-top box, the commercials having characteristics;

means for saving at least a portion of the broadcast commercials at the user set-top box for selectively rendering later;

means for gathering user characteristics at the set-top box and associating them with a user of the set-top box;

means for computing interest potential indices for the saved commercials at the set-top box by comparing the gathered user characteristics associated with the user against the characteristics of the respective commercial and adding up the number of matching characteristics, the total number of matching characteristics for a particular commercial and a particular user providing the interest potential index for that particular commercial and user combination, using the gathered user characteristics associated with the user and the characteristics of the respective commercial;

means for saving the computed interest potential indices for the user in association with each respective saved commercial at the user set-top box;

selecting saved commercials in accordance with the saved computed interest potential indices; and

means for rendering the entertainment programming broadcast interposed with the selected saved commercials to the user.

18. The apparatus of claim 17, wherein the commercials comprise a plurality of different versions of a commercial.

19. The apparatus of claim 17, wherein the means for computing comprises means for adding up a number of matching characteristics between a commercial and the characteristics associated with the user using a simple unweighted scheme.

20. The apparatus of claim 17, wherein the means for selectively rendering selects one of a plurality of received commercials and commercials to be broadcast based on the various received commercials'"'"' interest potential to the user, with the interest potential being determined based on the computed interest indices, the computed interest indices being based on the one or more characteristics associated with the user.

21. The apparatus of claim 17, wherein the one or more characteristics associated with the user comprise selected ones of profile characteristics, preference information and entertainment programming consumption characteristics.

22. The apparatus of claim 17, further comprising means for detecting a commercial breakpoint for rendering the selected commercial and wherein the means for rendering comprises rendering the selected saved commercial at the detected commercial breakpoint.

23. The apparatus of claim 17 wherein the means for receiving, the means for saving, the means for computing, and the means for selectively rendering are components of a single user entertainment system at a single location.

24. The apparatus of claim 17 wherein the means for receiving comprises a receiver of a user entertainment system, wherein the means for saving the commercials and the computed interest potential indices comprise a storage subsystem of the user entertainment system, and wherein the means for computing interest potential indices and the means for selectively rendering comprise a rendering subsystem of the user entertainment system.

32. The apparatus of claim 17, wherein the means for computing comprises means for using the gathered user characteristics associated with the user and the characteristics of the respective commercial as input factors in a predetermined probabilistic model.

25. An entertainment system comprising:

a user characteristics subsystem at a set-top box to gather user characteristics at a user set-top box, to associate them with a user, and to supply the gathered characteristics;

a rendering subsystem at the set-top box coupled to the user characteristics subsystem to compute interest potential indices for a plurality of received and saved commercials using the gathered user characteristics and the characteristics of the respective commercial by adding up the number of matching characteristics, the total number of matching characteristics for a particular commercial and a particular user providing the interest potential index for that particular commercial and user combination, to select saved commercials in accordance with the computed saved interest potential indices, and to render entertainment programming to the user including saved commercials interposed in the entertainment programming, the commercials being rendered selectively in accordance with the interest potential indices so that commercials with the greatest likelihood of interest to the user are selected for rendering; and

a storage subsystem at the set-top box to save at least a portion of the received commercials for later selective rendering by the rendering subsystem and to save the computed interest potential indices for the user in association with each respective saved commercial.

26. The entertainment system of claim 25, wherein the one or more characteristics associated with the user comprise selected ones of profile characteristics, preference information and entertainment programming consumption characteristics.

27. The entertainment system of claim 25, wherein the rendering subsystem computes interest potential indices by adding up a number of matching characteristics between the commercial and the characteristics associated with the user using a simple unweighted scheme.

28. The entertainment system of claim 25, wherein the rendering subsystem detects a commercial breakpoint and selects a saved or broadcast commercial for rendering at the commercial breakpoint in accordance with the computed interest potential indices.

29. The entertainment system of claim 25, wherein the user characteristics subsystem, the rendering subsystem, and the storage subsystem are components of a single user entertainment system at a single location.

33. The entertainment system of claim 25, wherein the rendering subsystem computes interest potential indices by using the gathered user characteristics associated with the user and the characteristics of the respective commercial as input factors in a predetermined probabilistic model.