Video-on-demand (VOD) management system and methods

• US 9,027,063 B2
• Filed: 11/19/2003
• Issued: 05/05/2015
• Est. Priority Date: 11/27/2002
• Status: Active Grant

• Current Assignee: Deluxe Media Inc., Softitler Net, Inc.
• Original Assignee: Deluxe Digital Distribution Inc. (Deluxe Corp.)
• Inventors: Fickle, Richard C., Aron, Timothy Bruce, Ryo, Jos A.
• Primary Examiner(s): HUYNH, AN SON PHI
• Application Number:
  US10/718,376
• Publication Number:
  US 20040103120A1
• Time in Patent Office: 4,185 Days
• Field of Search: 707/1, 707/3, 707/5, 707/8, 707/10, 707/100, 707102-1041, 707/200, 707/201, 705/1, 705/30, 705/34, 705 50- 54, 705/57, 709200-203, 709217-219, 715/500, 715/500.1, 715/700, 715/716, 715/719, 725/1, 725 37- 39, 725/74, 725/78, 725/82, 725/85, 725/86, 725 91- 93, 725/105, 725114-117, 725/131, 725/87, 725/46, 348/469, 348/473
• US Class Current: 725/87
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/56 Provisioning of proxy services store-and-forward switching systems in data switching networks H04L12/54
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04N 21/2225 Local VOD servers
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

The present invention provides for closed loop multimedia content management systems and methods to ensure accurate and timely delivery of VOD content from multiple content providers using multiple distribution systems. The present invention provides for a method of distributing multimedia content using a VOD management system by receiving a multimedia asset data file and associated metadata from a content provider and/or a MSO, tracking the delivery of the multimedia asset data file to a MSO, tracking the upload of the multimedia asset data file to a VOD server maintained by the MSO, and providing usage reports relating to usage of multimedia asset data files by end users of the MSO. Usage reports are prepared by receiving data from the VOD servers regarding the files requested by end users, creating a master reporting database using that data, and generating the usage reports using the data contained in the master reporting database.

Claims

1. A method performed by a processor-based device, the method comprising:

receiving, by a video-on-demand (“

VOD”

) management system, metadata associated with a multimedia asset data file provided by at least a content provider, the multimedia asset data file having a content element with which the metadata is associated and being delivered to end users upon requested, the metadata comprises information on at least accuracy of delivery of the multimedia asset data file as determined by a catcher appliance receiving the multimedia asset data file from a pitcher appliance, wherein the metadata further comprises a default pricing associated with the multimedia asset data file;

validating, by the VOD management system, the multimedia asset data file and the associated metadata by determining if the multimedia asset data file and the associated metadata comply with business rules provided by a multiple service or systems operator (“

MSO”

), wherein the business rules comprise pricing rules;

determining, by the VOD management system, whether a customized pricing has been assigned to the multimedia asset data file by the MSO,

wherein in response to the determining that the customized pricing has been assigned to the multimedia asset data file by the MSO, the assigned customized pricing is used instead of the default pricing, and

in response to the determining that the customized pricing has not been assigned to the multimedia asset data file, the default pricing is used if an override price has not been assigned;

coordinating delivering the multimedia asset data file and associated metadata to a VOD server maintained by the MSO, wherein coordinating delivering comprises;

tracking distributing the multimedia asset data file from the content provider to the MSO, and

tracking uploading the multimedia asset data file from the MSO to the VOD server; and

providing usage reports relating to usage of multimedia asset data files by end users of the MSO.

2. The method of claim 1, wherein the metadata are provided by at least one of a plurality of content providers and a plurality of MSOs.

3. The method of claim 1, wherein tracking distributing comprises:

tracking receipt of the multimedia asset data file in elements, the elements comprising at least one of a feature file, a preview file, a graphic file, and associated basic metadata, wherein the associated basic metadata comprises information on the elements used to confirm delivery of the elements;

receiving an identification of the MSO scheduled to receive the multimedia asset data file from the content provider; and

receiving delivery dates for delivery of the multimedia asset data file to the MSO.

4. The method of claim 3, wherein tracking receipt comprises:

staging the multimedia asset data file by entering a name for the multimedia asset data file into a staging directory; and

providing a master markup language file for the multimedia asset data file, the master markup language file comprising distribution information, scheduling information, content information, and an identification for the multimedia asset data file, wherein the content information comprises data to enable retrieval of a plurality of elements to assemble the multimedia asset data file.

5. The method of claim 4, wherein the elements used to assemble the multimedia asset data file comprise at least one of a movie or feature file, a preview file, and a graphic file.

6. The method of claim 1, wherein tracking distributing comprises tracking distributing using a delivery group, the delivery group comprising a plurality of multimedia asset data files.

7. The method of claim 1, wherein tracking distributing comprises:

registering the multimedia asset data file in order to identify the multimedia asset data file, wherein registering the multimedia asset data file comprises;

assigning a provider identifier to the content provider, and

assigning a unique identifier to the multimedia asset data file provided by the content provider based upon the provider identifier and a provider asset identification, the provider asset identification being included with the multimedia asset data file by the content provider.

8. The method of claim 1, wherein tracking distributing comprises:

tracking transmission of a plurality of elements of the multimedia asset data file to the MSO using a pitcher appliance;

tracking receipt of the elements of the multimedia asset data file using a catcher appliance; and

receiving an alarm signal if one of the elements of the multimedia asset data file is not successfully received by the catcher appliance.

9. The method of claim 1, wherein tracking uploading comprises:

providing an asset locator identifying the multimedia asset data file to the VOD server;

providing a schedule to the VOD server comprising instructions for the VOD server to request the multimedia asset data file from a catcher and the metadata; and

tracking retrieval of the multimedia asset data file and associated metadata by initiating file transfer using the asset locator.

10. The method of claim 9 wherein the file transfer is a file transfer protocol (“

FTP”

) transfer.

11. The method of claim 9, wherein the asset locator is an asset Uniform Resource Locator (URL).

12. The method of claim 1, wherein tracking uploading comprises:

providing an asset locator identifying an element of the multimedia asset data file to the VOD server, the VOD server submitting the asset locator to a catcher appliance;

tracking transmission of the element from the catcher appliance to the VOD server using the asset locator to retrieve the element.

13. The method of claim 12, wherein tracking uploading further comprises:

receiving an alarm signal from the VOD server if the element is not properly received.

14. The method of claim 13, wherein tracking uploading further comprises performing a follow-up or diagnosis upon receiving the alarm indicating that the element is not properly received.

15. The method of claim 1, wherein providing usage reports comprises:

receiving from the VOD server data on feature elements requested by end users of the MSO;

creating a master reporting database using the data on feature elements requested by end users; and

generating a usage report using the data contained in the master reporting database.

16. The method of claim 15, wherein providing usage reports further comprises:

restricting access by a content provider to the data contained in the master reporting database using the business rules provided by the MSO.

17. The method of claim 15, wherein providing usage reports further comprises:

analyzing the usage report to determine end user viewing characteristics; and

generating an advertising play list targeted to an end user based upon the viewing characteristics of the end user, wherein the advertising play list comprises advertising selected based upon the viewing characteristics of the end user.

18. The method of claim 17, wherein providing usage reports further comprises:

supplementing a multimedia asset data file with data contained in the usage report, wherein the usage report comprises usage data for the multimedia asset data file.

19. The method of claim 15, wherein providing usage reports further comprises:

analyzing the usage report to determine end user viewing characteristics;

selecting multimedia asset data files based upon end user viewing characteristics; and

performing a campaign management function chosen from the group consisting of bundling selected multimedia asset data files, setting pricing for selected multimedia asset data files, and setting promotions for selected multimedia asset data files.

20. A method performed by a processor-based device, the method comprising:

receiving, by a video-on-demand (“

VOD”

) management system, a plurality of multimedia asset data files having content elements from a plurality of content providers;

receiving, by VOD management system, metadata associated with the content elements in the plurality of multimedia asset data files from at least one of the plurality of content providers, the metadata comprises information on at least accuracy of delivery of the multimedia asset data files as determined by a catcher appliance receiving the multimedia asset data files from a pitcher appliance, wherein the metadata further comprises a default pricing associated with a multimedia asset data file of the multimedia asset data files;

receiving business rules provided by a multiple service or systems operator (MSO), the business rules corresponding to the multimedia asset data file and being identified with the MSO, wherein the business rules comprise pricing rules;

determining, by the VOD management system, whether a customized pricing has been assigned to the multimedia asset data file by the MSO,

wherein in response to the determining that the customized pricing has been assigned to the multimedia asset data file by the MSO, the assigned customized pricing is used instead of the default pricing, and

in response to the determining that the customized pricing has not been assigned to the multimedia asset data file, the default pricing is used if an override price has not been assigned;

coordinating uploading the multimedia asset data files to VOD servers maintained by the MSO, at the VOD management system, using an asset locator assigned to each multimedia asset data file;

tracking distributing the multimedia asset data files from the content provider to the MSO; and

tracking uploading the multimedia asset data files from the MSO to the VOD servers.

21. The method of claim 20, further comprising:

validating the multimedia asset data files by determining if the received metadata and multimedia asset data files comply with business rules provided by the MSO.

22. The method of claim 20, wherein coordinating uploading comprises:

coordinating uploading the associated metadata for the multimedia asset data files to the VOD servers;

distributing a localized master schedule to each MSO; and

providing a schedule update to each MSO at regular intervals.

23. The method of claim 22, wherein tracking comprises:

tracking uploading the multimedia asset data files and the associated metadata to the VOD servers by reference to each MSO'"'"'s localized master schedule.

24. The method of claim 22, wherein each schedule update comprises instructions for inserting and deleting multimedia asset data files from each MSO'"'"'s localized master schedule.

25. A method performed by a processor-based device, the method comprising:

ingesting, by a video-on-demand (“

VOD”

) management system, content and metadata associated with the content provided by a content provider, wherein the metadata further comprises a default pricing associated with the content;

coordinating, by the VOD management system, distribution of the metadata and the content, the distribution using a pitcher and a catcher, the pitcher transferring the content to a multiple service or systems operator (MSO) and the catcher receiving the content;

coordinating uploading the metadata and the content to a server, according to scheduling and business rules provided by the MSO, for delivery to an end user;

determining, by the VOD management system, whether a customized pricing has been assigned to the content by a multiple service or systems operator (MSO) based on the business rules provided by the MSO, wherein the business rules comprise pricing rules,

wherein in response to the determining that the customized pricing has been assigned to the content by the MSO, the assigned customized pricing is used instead of the default pricing, and

in response to the determining that the customized pricing has not been assigned to the content, the default pricing is used if an override price has not been assigned; and

tracking distributing the content from the content provider to the MSO; and

tracking uploading the content from the MSO to the VOD server;

wherein the pitcher and the catcher comprise separately implemented appliances communicating over a network with the processor-based device.

26. The method of claim 25 further comprising:

providing visibility into usage of the content.

27. The method of claim 26 wherein providing visibility into usage of the content comprises:

preparing a usage report; and

providing access to the usage report to a multiple service or systems operator (MSQ) or a content provider.

28. The method of claim 27 wherein preparing the usage report comprises:

creating a master reporting database including usage information from across a MSQ network.

29. The method of claim 28 wherein preparing the usage report further comprises:

exporting the usage report to an analysis system.

30. The method of claim 25 wherein ingesting comprises:

registering the content; and

coordinating accessing the content located in one of an internal location and an external location.

31. The method of claim 30 wherein registering the content comprises:

assigning a provider identifier to the content provider; and

assigning a globally unique identifier to the content based on the provider identifier and a provider asset identifier.

32. The method of claim 25 wherein ingesting comprises:

receiving the business rules from the MSO; and

validating the metadata and the content using the business rules.

33. The method of claim 32 wherein receiving the business rules comprises:

receiving the business rules including at least one of a rating filter, a pricing rule, a category rule, and a platform conversion rule.

34. The method of claim 25 wherein ingesting comprises:

customizing an electronic program guide (EPG).

35. The method of claim 25 wherein ingesting comprises:

providing an interface to allow a user to view and analyze metadata and scheduling information associated with the content.

36. The method of claim 25 wherein coordinating the distribution comprises:

interacting with an asset distribution system (ADS) to facilitate delivery of the content from a content provider to the MSO, the ADS including the pitcher and the catcher.

37. The method of claim 36 wherein interacting with the ADS comprises:

receiving information regarding when a transmission of an element of the content is initiated from the pitcher;

requesting retransmission of the element if an alarm is received from the catcher; and

tracking a request from a server to release the content received by the catcher.

38. The method of claim 25 wherein coordinating uploading comprises:

receiving a schedule request from the server;

providing a customized or localized master schedule for the MSO to the server, the master schedule having an asset locator;

receiving a metadata locator corresponding to the content from the server;

providing an asset locator to the server in response to the metadata locator, the server retrieving an element of the content from a catcher using the asset locator; and

interacting with the server during transfer of the element of the content from the catcher to the server.

39. The method of claim 35 wherein providing the asset locator comprises:

re-transmitting the asset locator upon receiving an alarm from the server indicating that the asset locator is not received properly by the server.

40. The method of claim 35 wherein interacting with the server comprises:

performing a follow-up or diagnosis upon receiving an alarm from the server indicating that the element is not received properly by the server.

41. A content management system comprising:

an external layer to interface to an application client;

a component programmatic application program interface (API) coupled to the external layer to interface to a plurality of engines comprising;

a workflow engine to manage workflows of

ingesting a content and metadata associated with the content provided by a content provider, wherein the metadata further comprises a default pricing associated with the content,

coordinating distribution of the metadata and the content,

coordinating uploading the metadata and the content to a server, according to scheduling and business rules provided by a multiple service or systems operator (MSO), for delivery to an end user,

tracking distributing the content from the content provider to the MSO; and

tracking uploading the content from the MSO to the VOD server;

a relational database to store the metadata; and

a business objects engine to managing business rules associated with the content, the business rules being provided by the MSO, wherein the business rules comprise pricing rules, and the business objects engine further determines whether a customized pricing has been assigned to the content by the MSO,

wherein in response to the determining that the customized pricing has been assigned to the content by the MSO, the assigned customized pricing is used instead of the default pricing, and

in response to the determining that the customized pricing has not been assigned to the content, the business objects engine assigns an override price to the default pricing is used if an override price has not been assigned.

42. The system of claim 41 wherein the plurality of engines further comprises:

a package engine to manage packaging the content;

a scheduling engine to schedule deployment of the content;

a platform converter engine to customize an electronic program guide (EPG) designated by the MSO; and

a localization engine to localize the content.

43. The system of claim 41 wherein the external layer comprises:

a Web service API to facilitate communication with an application used by one of the MSO and the content provider.

44. The system of claim 43 wherein the Web service API performs operations comprising:

registering the content;

receiving a confirmation call from one of a pitcher and a catcher regarding status of transfer of an element of the content; and

receiving a schedule request from the server for a schedule to distribute or upload the content.

45. The system of claim 44 wherein the Web service API further performs operations comprising:

receiving a metadata request from the server for localized package metadata; and

receiving a reporting call from the server to deliver usage report.

46. A system comprising:

a server;

a distribution network coupled to the server to distribute a content provided by a content provider; and

a content management system coupled to the server and the distribution network, the content management system comprising;

an external layer to interface to an application client;

a component programmatic application program interface (API) coupled to the external layer to interface to a plurality of engines comprising;

a workflow engine to manage workflows of

ingesting the content and metadata associated with the content,

coordinating distribution of the metadata and the content, and

coordinating uploading the metadata and the content to the server, according to scheduling and business rules provided by a multiple service or systems operator (MSO), for delivery to an end user,

tracking distributing the content from the content provider to the MSO; and

tracking uploading the content from the MSO to the server;

a relational database to store the metadata; and

a business objects engine to managing business rules associated with the content, the business rules being provided by the MSO, wherein the business rules comprise pricing rules, and the business objects engine further determines whether a customized pricing has been assigned to the content by the MSO,

wherein in response to the determining that the customized pricing has been assigned to the content by the MSO, the assigned customized pricing is used instead of the default pricing, and

in response to the determining that the customized pricing has not been assigned to the content, the default pricing is used if an override price has not been assigned.

47. The system of claim 46 wherein the plurality of engines further comprises:

a package engine to manage packaging the content;

a scheduling engine to schedule deployment of the content;

a platform converter engine to customize an electronic program guide (EPG) designated by the MSO; and

a localization engine to localize the content.

48. The system of claim 46 wherein the external layer comprises:

a Web service API to facilitate communication with an application used by one of the MSO and the content provider.

49. The system of claim 48 wherein the Web service API performs operations comprising:

registering the content;

receiving a confirmation call from one of a pitcher and a catcher regarding status of transfer of an element of the content; and

receiving a schedule request from the server for a schedule to distribute or upload the content.

50. The system of claim 49 wherein the Web service API further performs operations comprising:

receiving a metadata request from the server for localized package metadata; and

receiving a reporting call from the server to deliver usage report.

51. The system of claim 46 wherein the distribution network comprises:

a pitcher used by the content provider to transmit the content and the metadata to the MSO via a distribution channel;

a catcher used by the MSO to receive transmission from the pitcher via a downlink channel.

52. The system of claim 51 wherein the distribution channel comprises a satellite uplink facility and the downlink channel comprises a satellite downlink facility.

53. The system of claim 51 wherein one of the pitcher and the catcher communicates with the content management system via a network connection.

54. The system of claim 51 wherein the catcher receives the content locally using one of a physical medium, a local network, and a terrestrial-based network.

55. The system of claim 46 wherein the content is one of a video-on-demand (VOD) content, an asset data file, a broadband content, and a network content.