Validation of TV viewership utilizing methods, systems and computer control logic
First Claim
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1. A computer executed method comprising:
- identifying an advertisement viewed by user;
electronically determining the user'"'"'s level of interest in the advertisement based on the activities undertaken during the advertisement by the user while the advertisement was being viewed by the user;
electronically compiling a list of favorite channels;
in response to a single touch actuation by the user, automatically switching from displaying a first channel to displaying the favorite channels one after another;
checking for a user command to stop displaying favorite channels one after another and to maintain the display of a current favorite channel; and
in response to detecting the end of a commercial, displaying a message indicating that display is about to switch back to said first channel, checking for a user command to continue displaying the currently favorite channel and automatically switching back to displaying the first channel if the user command is not received.
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Abstract
A method, system and computer control logic to provide personalization of a viewer'"'"'s usage of an Internet TV platform. The method includes tracking a viewer'"'"'s interactive usage pattern of the TV platform; generating viewer usage data based on the tracking; analyzing the viewer usage data on a substantially real-time basis; and personalizing the viewer'"'"'s usage of the TV platform on a based on an analysis the viewer usage data.
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Citations
18 Claims
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1. A computer executed method comprising:
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identifying an advertisement viewed by user; electronically determining the user'"'"'s level of interest in the advertisement based on the activities undertaken during the advertisement by the user while the advertisement was being viewed by the user; electronically compiling a list of favorite channels; in response to a single touch actuation by the user, automatically switching from displaying a first channel to displaying the favorite channels one after another; checking for a user command to stop displaying favorite channels one after another and to maintain the display of a current favorite channel; and in response to detecting the end of a commercial, displaying a message indicating that display is about to switch back to said first channel, checking for a user command to continue displaying the currently favorite channel and automatically switching back to displaying the first channel if the user command is not received. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A non-transitory computer readable medium storing instructions to execute a sequence comprising:
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identifying an advertisement viewed by user; and electronically determining the user'"'"'s level of interest in the advertisement based on the activities undertaken during the advertisement by the user while the advertisement was being viewed by the user; electronically compiling a list of favorite channels; in response to a single touch actuation by the user, automatically switching from displaying a first channel to displaying the favorite channels one after another; checking for a user command to stop displaying favorite channels one after another and to maintain the display of a current favorite channel; and in response to detecting the end of a commercial, displaying a message indicating that display is about to switch back to said first channel, checking for a user command to continue displaying the currently favorite channel and automatically switching back to displaying the first channel if the user command is not received. - View Dependent Claims (8, 9, 10, 11, 12)
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13. An apparatus comprising:
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a processor to identify an advertisement viewed by a user and determine the user'"'"'s level of interest in the advertisement based on the activities undertaken during the advertisement by the user while the advertisement was being viewed by the user, electronically compile a list of favorite channels, in response to a single touch actuation by the user, automatically switch from displaying a first channel to displaying the favorite channels one after another, check for a user command to stop displaying favorite channels one after another and to maintain the display of a current favorite channel, and in response to detecting the end of a commercial, display a message indicating that display is about to switch back to said first channel, check for a user command to continue displaying the currently favorite channel and automatically switch back to displaying the first viewed channel if the user command is not received; and a memory coupled to said processor. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification