×

Validation of TV viewership utilizing methods, systems and computer control logic

  • US 9,032,428 B2
  • Filed: 10/22/2012
  • Issued: 05/12/2015
  • Est. Priority Date: 09/23/2010
  • Status: Expired due to Fees
First Claim
Patent Images

1. A computer executed method comprising:

  • identifying an advertisement viewed by user;

    electronically determining the user'"'"'s level of interest in the advertisement based on the activities undertaken during the advertisement by the user while the advertisement was being viewed by the user;

    electronically compiling a list of favorite channels;

    in response to a single touch actuation by the user, automatically switching from displaying a first channel to displaying the favorite channels one after another;

    checking for a user command to stop displaying favorite channels one after another and to maintain the display of a current favorite channel; and

    in response to detecting the end of a commercial, displaying a message indicating that display is about to switch back to said first channel, checking for a user command to continue displaying the currently favorite channel and automatically switching back to displaying the first channel if the user command is not received.

View all claims
  • 0 Assignments
Timeline View
Assignment View
    ×
    ×