Ad selection and next video recommendation in a video streaming system exclusive of user identity-based parameter

• US 9,032,435 B2
• Filed: 08/03/2012
• Issued: 05/12/2015
• Est. Priority Date: 03/29/2011
• Status: Active Grant

• Current Assignee: Hulu LLC (The Walt Disney Company)
• Original Assignee: Hulu LLC (The Walt Disney Company)
• Inventors: Sargent, Peter E., Li, Hang, Zheng, Hua, Xiang, Liang, Laxminarayan, Chaitanya, Hinish, Nathan A.
• Primary Examiner(s): Saltarelli, Dominic D
• Application Number:
  US13/566,964
• Publication Number:
  US 20120304223A1
• Time in Patent Office: 1,012 Days
• Field of Search: 725 32- 36
• US Class Current: 725/36
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4826 using recommendation lists, e.g. of programs or channels sorted out according to their score
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 21/8549 Creating video summaries, e.g. movie trailer retrieval in video databases by using presentations in form of a video summary G06F16/739

Abstract

In a streaming video system, a method determining a sequence of video programs playing on an interactive player device may include streaming a first video program including an ad break from a computer server to an interactive player device during a first streaming session. The method may further include automatically selecting a video advertisement or next program from a set of prospective video advertisements for play during the ad break or available programs, based at least in part on the first video program exclusive of any parameter based on user identity. The method may include providing the video advertisement to the interactive player device in the first streaming session at the ad break. Bases for selecting the next ad or program may include program popularity, rate of change in popularity, or other parameter. The method may be embodied in a computing apparatus or system.

Claims

1. A method comprising:

sending, by a computing device, a first video program including an ad break to an interactive player device in a first session;

determining, by the computing device, that no user identity has been identified for the first session;

determining, by the computing device, a set of video programs qualified for distribution to users where no user identity has been identified;

when no user identity has been identified, during the first session, automatically selecting, by the computing device, a video advertisement from a set of prospective video advertisements for play during the ad break using an attribute determined for the first session exclusive of any parameter based on user identity, wherein the video advertisement promotes a second video program in the set of video programs; and

providing, by the computing device, the video advertisement to the interactive player device in the first session at the ad break.

2. The method of claim 1, further comprising automatically selecting the second video program from the set of video programs using the attribute exclusive of any parameter based on user identity.

3. The method of claim 2, further comprising associating the video advertisement with an interactive object for allowing user selection of the second video program.

4. The method of claim 3, further comprising receiving a signal from the interactive player device indicating the user selection of the second video program.

5. The method of claim 4, further comprising detecting a completion of the first session.

6. The method of claim 5, further comprising automatically initiating a second session to the interactive player device including the second video program, conditioned on receiving the signal and detecting the completion of the first session.

7. The method of claim 6, wherein automatically initiating the second session is performed immediately after the completion of the first session without waiting for further user input.

8. The method of claim 2, wherein automatically selecting the second video program is further based on a popularity of each program in the set of prospective video programs.

9. The method of claim 8, further comprising determining the popularity for each program in the set of prospective video programs within a recent time period.

10. The method of claim 2, wherein automatically selecting the second video program is further based on a rate of increase in popularity of each program in the set of prospective video programs.

11. The method of claim 1, wherein automatically selecting the video advertisement is further based on a subscription status determined for the first session.

12. The method of claim 1, wherein automatically selecting the video advertisement from the set of prospective video advertisements is further based on a priority order of candidates in the set based on ad type.

13. The method of claim 1, wherein:

the set of prospective video advertisements are specified for sending during sessions in which no user identity has been identified.

14. An apparatus, comprising:

at least one processor configured for;

sending a first video program including an ad break to an interactive player device in a first session;

determining a set of video programs qualified for distribution to users where no user identity has been identified;

determining that no user identity has been identified for the first session;

when no user identity has been identified, automatically selecting a video advertisement from a set of prospective video advertisements for play during the ad break, using an attribute determined for the first session exclusive of any parameter based on user identity, wherein the video advertisement promotes a second video program in the set of video programs; and

providing the video advertisement to the interactive player device in the first session at the ad break; and

a memory coupled to the at least one processor for storing data.

15. The apparatus of claim 14, wherein the processor is further configured for automatically selecting the second video program from the set of video programs using the attribute exclusive of any parameter based on user identity.

16. The apparatus of claim 15, wherein the processor is further configured for associating the video advertisement with an interactive object for indicating user selection of the second video program.

17. The apparatus of claim 16, wherein the processor is further configured for receiving a signal from the interactive player device allowing the user selection of the second video program.

18. The apparatus of claim 17, wherein the processor is further configured for detecting a completion of the first session.

19. The apparatus of claim 18, wherein the processor is further configured for automatically initiating a second session to the interactive player device including the second video program, conditioned on receiving the signal and detecting the completion of the first session.

20. The apparatus of claim 19, wherein the processor is further configured for automatically initiating the second session immediately after the completion of the first session, without waiting for further user input.

21. The apparatus of claim 15, wherein the processor is further configured for automatically selecting the second video program based on a popularity of each program in the set of prospective video programs.

22. The apparatus of claim 21, wherein the processor is further configured for determining the popularity for each program in the set of prospective video programs within a recent time period.

23. The apparatus of claim 15, wherein the processor is further configured for automatically selecting the second video program based on a rate of increase in popularity of each program in the set of prospective video programs.

24. The apparatus of claim 14, wherein the processor is further configured for automatically selecting the second video program based on a subscription status determined for the first session.

25. The apparatus of claim 14, wherein the processor is further configured for automatically selecting the video advertisement from the set of prospective video advertisements based on a priority order of candidates in the set based on ad type.

26. A computer program product, comprising:

a non-transitory computer-readable medium encoded with instructions that when executed by a processor cause a computer to perform the operations of;

sending a first video program including an ad break to an interactive player device in a first session;

determining a set of video programs qualified for distribution to users where no user identity has been identified;

determining that no user identity has been identified for the first session;

when no user identity has been identified, automatically selecting a video advertisement from a set of prospective video advertisements for play during the ad break, using an attribute determined for the first session exclusive of any parameter based on user identity, wherein the video advertisement promotes a second video program in the set of video programs; and

providing the video advertisement to the interactive player device in the first session at the ad break.