System and method of creating electronic records and corresponding physical signage

• US 9,037,488 B1
• Filed: 03/14/2012
• Issued: 05/19/2015
• Est. Priority Date: 03/14/2012
• Status: Active Grant

• Current Assignee: Renaissance Properties, LLC
• Original Assignee: Renaissance Properties, LLC
• Inventors: Kerpel, Martin D.
• Primary Examiner(s): Singh, Gurkanwaljit
• Application Number:
  US13/420,277
• Time in Patent Office: 1,161 Days
• Field of Search: 705/7.34, 715/764
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 50/16 Real estate

Abstract

Systems and methods of using electronic records and corresponding physical signage for advertising and marketing an item are defined. A user input interface is used to create electronic records that define the advertised and marketed item. A database communicates with the user input interface and stores one or more electronic records. A record comparer compares electronic records and limits the number of records that relate to the same item using a prioritization schema and a limit identifier. A code generator generates an electronic code associated with a single record. A sign generator creates an electronic sign and an output system reproduces a physical version of the electronic sign.

Claims

1. A system of electronic records and corresponding valid records code generation for advertising and marketing an item comprising:

a user input interface for creating electronic records that define the advertised and marketed item and to set a limit identifier to limit the number of electronic records that describe a single item and define a prioritization schema to determine the prioritization of duplicate electronic records;

a database in communication with the user input interface for storing one or more electronic records created with the user input interface;

a record comparer in communication with the electronic records and the database that compares one or more fields input into the electronic records using a database filter and a field checking subsystem that validates fields using a validation service to prevent inaccurate data;

the limit identifier and the prioritization schema configured for use with the record comparer to accept user input instructing limitations on the number of electronic records that relate to the same item using the prioritization schema and the limit identifier to limit the number of end user searchable electronic records according to the prioritization schema and the limit identifier, to store valid electronic records in the database for user control of all valid electronic records limitations and prioritizations, and to output one of what is stored in a valid field and an electronic records flag with an indication of an invalid field to limit data input into the electronic records; and

a code generator in communication with the database that generates an electronic code associated with a single valid record in the database.

2. The system recited in claim 1 further comprising:

a sign generator in communication with the database and the code generator that creates an electronic sign comprising;

an electronic record from the database;

the electronic code associated with the electronic record from the database; and

user defined content and layout information in electronic form; and

an output subsystem that reproduces a physical version of the electronic sign comprising the combination of a physical version of the electronic record from the database, a physical version of the electronic code associated with the electronic record of the database and a physical version of the user defined content and layout information; and

a mobile electronic device comprising;

a display;

a camera for capturing an image of the physical version of the electronic code;

a first application that translates the image of the physical version of the electronic code into an electronic identifier that identifies the electronic record in the database associated with the electronic code; and

a second application in communication with the first application wherein the second application takes the electronic identifier as input and outputs content from the electronic record onto the display.

3. The system recited in claim 1 wherein the user input interface allows duplication of an electronic record with a single user input signal and wherein a single field in the electronic record may be accessed with a single user input signal and edited.

4. The system recited in claim 1 wherein the electronic code is a matrix barcode.

5. The system recited in claim 1 wherein the electronic record includes at least one of audio, a still image, and video related to the item and wherein the original of the at least one of the audio, the still image, and the video is stored as a field in the electronic record.

6. The system recited in claim 2 wherein the electronic identifier is an internet address.

7. The system recited in claim 2 further comprising a third application on the mobile electronic device that translates space-based satellite navigation system data into an electronic identifier that identifies the electronic record in the database relating to the nearest item.

8. The system recited in claim 2 further comprising a search engine that allows a user of the mobile electronic device to search the database based on user-selectable criteria.

9. A system of electronic records and corresponding valid records code generation for advertising and marketing rental apartments comprising:

a user input interface for creating electronic records that define the advertised and marketed rental apartment and to set a limit identifier to limit the number of electronic records that describe a single item and define a prioritization schema to determine the prioritization of duplicate electronic records;

a database in communication with the user input interface for storing one or more electronic records created with the user input interface;

a record comparer in communication with the electronic records and the database that compares one or more fields input into the electronic records using a database filter and a field checking subsystem that validates fields using a validation service to prevent inaccurate data;

the limit identifier and the prioritization schema configured for use with the record comparer to accept user input instructing limitations on the number of electronic records that relate to the same rental apartment using the prioritization schema and the limit identifier to limit the number of end user searchable electronic records according to the prioritization schema and the limit identifier, to store valid electronic records in the database for user control of all valid electronic records limitations and prioritizations, and to output one of what is stored in a valid field and an electronic records flag with an indication of an invalid field to limit data input into the electronic records; and

a code generator in communication with the database that generates an electronic code associated with a single valid record in the database.

10. The system recited in claim 9 further comprising:

a sign generator in communication with the database and the code generator that creates an electronic sign comprising;

an electronic record from the database;

the electronic code associated with the electronic record from the database; and

user defined content and layout information in electronic form; and

an output subsystem that reproduces a physical version of the electronic sign comprising the combination of a physical version of the electronic record from the database, a physical version of the electronic code associated with the electronic record of the database and a physical version of the user defined content and layout information; and

a mobile electronic device comprising;

a display;

a camera for capturing an image of the physical version of the electronic code;

a first application that translates the image of the physical version of the electronic code into an electronic identifier that identifies the electronic record in the database associated with the electronic code; and

a second application in communication with the first application wherein the second application takes the electronic identifier as input and outputs content from the electronic record onto the display.

11. The system recited in claim 9 wherein the user input interface allows duplication of an electronic record with a single user input signal and wherein a single field in the electronic record may be accessed with a single user input signal and edited.

12. The system recited in claim 9 wherein a field in the electronic record is an address of an apartment and further comprising an address checking subsystem that validates the address using a commercial address validation service and that outputs one of a valid address and an indication that the address is invalid.

13. The system recited in claim 9 wherein the user input interface creates electronic records using Multiple Listing Service or other Real Estate Transaction Standard data.

14. The system recited in claim 9 wherein the electronic record includes at least one of audio, a still image, and video related to the rental apartment and wherein the original of the at least one of the audio, the still image, and the video is stored as a field in the electronic record.

15. The system recited in claim 10 wherein the electronic code is a QR code and wherein the electronic identifier is an internet address.

16. The system recited in claim 10 further comprising a third application on the mobile electronic device that translates space-based satellite navigation system data into an electronic identifier that identifies the electronic record in the database relating to the nearest rental apartment.

17. The system recited in claim 10 further comprising a search engine that allows a user of the mobile electronic device to search the database based on user-selectable criteria.

18. The system recited in claim 12 further comprising a database filter that flags electronic records with an indication that the address is invalid.

19. A method for creating electronic records and corresponding valid records code generation for advertising and marketing an item comprising:

creating electronic records that define the advertised and marketed item through a user input interface;

setting a limit identifier through the user input interface to limit the number of electronic records that describe a single item;

defining a prioritization schema through the user input interface to determine the prioritization of duplicate electronic records;

storing one or more electronic records created with the user input interface in a database that is in communication with the user input interface;

comparing one or more fields input into the electronic records using record comparer that uses a database filter and a field checking subsystem that validates fields using a validation service to prevent inaccurate data;

configuring the limit identifier and the prioritization schema for use with the record comparer and accepting user input instructing limitations on the number of electronic records that relate to the same item using the prioritization schema and the limit identifier to limit the number of end user searchable electronic records according to the prioritization schema and the limit identifier;

storing valid electronic records in the database for user control of all valid electronic records limitations and prioritizations;

outputting one of what is stored in a valid field and an electronic records flag with an indication of an invalid field to limit data input into the electronic records; and

generating an electronic code associated with a single valid record in the database using a code generator in communication with the database.

20. The method recited in claim 19 further comprising:

creating an electronic sign using a sign generator in communication with the database and the code generator comprising;

an electronic record from the database;

the electronic code associated with the electronic record from the database; and

user defined content and layout information in electronic form; and

reproducing a physical version of the electronic sign comprising the combination of a physical version of the electronic record from the database, a physical version of the electronic code associated with the electronic record of the database and a physical version of the user defined content and layout information using an output subsystem; and

providing a mobile electronic device comprising;

providing a display;

providing a camera for capturing an image of the physical version of the electronic code;

translating the image of the physical version of the electronic code into an electronic identifier that identifies the electronic record in the database associated with the electronic code using a first application; and

taking the electronic identifier as input and outputting content from the electronic record onto the display using a second application in communication with the first application.