Method, medium, and system of generating a referral website URL using website listings in a cookie
First Claim
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1. A computer-implemented method, comprising:
- embedding a tracking code into at least one of a first website and a second website;
directing a browser from the first website to the second website;
dropping a new cookie, or updating an existing cookie, in a user computer in response to the browser being directed from the first website to the second website, wherein the new or updated cookie comprises identifications of the first and second websites;
executing the tracking code based on a user action on the second website;
generating, by a referral system in communication with the tracking code, a URL using the identifications of the first and second websites from the new or updated cookie, wherein the URL is to a third website that is different from the first website and the second website;
directing, by the referral system, the browser to the third website based on the content of the new or updated cookie; and
providing customized advertisements to a user of the first website based on a user profile generated by the referral system.
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Abstract
A closed loop referral system and method is disclosed. According to one embodiment, a computer-implemented method, comprises embedding a tracking code into a first website. The tracking code communicates with a referral system. A user interface is provided on a browser for the first website. The browser is directed from the first website to a second website. Upon performance of a user action on the second website, the tracking code is executed. The tracking code communicates with the referral system to direct the browser to a third website determined by the referral system.
15 Citations
17 Claims
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1. A computer-implemented method, comprising:
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embedding a tracking code into at least one of a first website and a second website; directing a browser from the first website to the second website; dropping a new cookie, or updating an existing cookie, in a user computer in response to the browser being directed from the first website to the second website, wherein the new or updated cookie comprises identifications of the first and second websites; executing the tracking code based on a user action on the second website; generating, by a referral system in communication with the tracking code, a URL using the identifications of the first and second websites from the new or updated cookie, wherein the URL is to a third website that is different from the first website and the second website; directing, by the referral system, the browser to the third website based on the content of the new or updated cookie; and providing customized advertisements to a user of the first website based on a user profile generated by the referral system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A non-transitory computer-readable storage medium storing computer-readable instructions which, when executed by a system, cause the system to perform:
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embedding a tracking code into at least one of a first website and a second website; directing a browser from the first website to the second website; dropping a new cookie, or updating an existing cookie, in a user computer in response to the browser being directed from the first website to the second website, wherein the new or updated cookie comprises identifications of the first and second websites; executing the tracking code based on a user action on the second website; generating, by a referral system in communication with the tracking code, a URL using the identifications of the first and second websites from the new or updated cookie, wherein the URL is to a third website that is different from the first website and the second website; directing, by the referral system, the browser to the third website based on the content of the new or updated cookie; and providing customized advertisements to a user of the first website based on a user profile generated by the referral system. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system comprising:
a computing device configured to; embed a tracking code into at least one of a first website and a second website; direct a browser from the first website to the second website; drop a new cookie, or update an existing cookie, in a user computer in response to the browser being directed from the first website to the second website, wherein the new or updated cookie comprises identifications of the first and second websites; and execute the tracking code based on a user action on the second website; generate, by a referral system in communication with the tracking code, a URL using the identifications of the first and second websites from the new or updated cookie, wherein the URL is to a third website that is different from the first website and the second website; direct, by the referral system, the browser to the third website based on the content of the new or updated cookie; and provide customized advertisements to a user of the first website based on a user profile generated by the referral system.
Specification