Method and system for providing a customized media list

• US 9,038,107 B2
• Filed: 12/30/2005
• Issued: 05/19/2015
• Est. Priority Date: 01/19/2000
• Status: Expired due to Fees

• Current Assignee: Individual Network LLC
• Original Assignee: Individual Network LLC
• Inventors: Khoo, Denis, Ratcliff, Raymond F.
• Primary Examiner(s): Bruckart, Benjamin R
• Assistant Examiner(s): Bantamoi, Anthony
• Application Number:
  US11/321,652
• Publication Number:
  US 20060168623A1
• Time in Patent Office: 3,427 Days
• Field of Search: 725/46
• US Class Current: 725/46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04N 21/25816 involving client authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; cryptographic authentication protocols H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26208 the scheduling operation being performed under constraints
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8153 : comprising still images, e.g. texture, background image
• CPC Class Codes: H04N 7/163 : by receiver means only
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

A method and system is described for providing a customized media list to a user over a data network. The method comprises providing a personalized data of the user to a computer system, generating a customized media list by the computer system for the user based on the personal data, and providing the customized media list to the user through the computer system where the customized media list represents a customized content and a customized advertising. A system is further disclosed and claimed for providing customized media list to a user over a data network.

Claims

1. A method for delivering customized video advertisement to a user device over an electronic network, the method comprising:

receiving, from the user device at a computer system, identification data associated with a user of the user device;

identifying personalized data of the user based on the identification data, wherein the personalized data of the user includes at least one of an age, an income, a location, a gender, content preference categories, and hobbies of the user;

generating a customized video list for the user, the customized video list including a recommended customized digital video program and a customized digital video advertisement the customized video list being generated by;

matching, using a first algorithm, the personalized data of the user with properties of digital video programs stored in the computer system so as to determine the recommended customized digital video program for the user, wherein the properties of the digital video programs are embedded in actual content of the digital video programs; and

matching, using a second algorithm, the personalized data of the user with properties of digital video advertisements stored in the computer system so as to determine the customized digital video advertisement for the user, wherein;

the properties of the digital video advertisements are embedded in actual content of the digital video advertisements, and the customized digital video advertisement markets the customized digital video program;

wherein the first and second algorithms generate the customized video list so as to personalize content based on the user'"'"'s preferences while minimizing advertising media based on an optimal profit to a provider of the digital video programs, and the customized digital video advertisement and the recommended customized digital video program are available for delivery over the electronic network independent of a broadcast schedule;

delivering said customized video list over the electronic network from the computer system to the user device, wherein the customized video list is presented to the user;

receiving, at the computer system, an indication of the user'"'"'s selection of the recommended customized digital video program and/or the customized digital video advertisement listed in said customized video list; and

based on the user'"'"'s selection, transmitting the recommended customized digital video program and the customized digital video advertisement from said list over the electronic network to the user device for immediate viewing independent of the broadcast schedule.

3. The method of claim 1 or 2, wherein said personalized data of the user comprises two or more of a personal profile, demographics, viewing preferences, and viewing habits of the user.

5. The method of claim 1 or 2, wherein said personalized data comprises personalized data of a target audience.

8. The method of claim 1 or 2, wherein said personalized data comprises particular shows.

9. The method of claim 1 or 2, wherein:

the customized video program comprises a customized video movie or television program, and

the customized video program includes properties linked to the personalized data of the user.

10. The method of claim 1 or 2, wherein the customized video advertisement has properties linked to the personalized data of the user.

11. The method of claim 1 or 2, wherein said customized video program and customized video advertisement are arranged in a predetermined order on said list.

14. The method of claim 1, 2, or 12, wherein said customized video list is stored at the computer system.

16. The method of claim 1, 2, or 12, wherein said customized video advertisement includes content from said customized video program.

25. The method of claim 1, 2, or 17, wherein the properties of video programs include at least one of a title, a genre, actors, and a length of the respective video programs.

29. The method of claim 1, 2, 12, or 17, wherein the customized video program and the customized video advertisement are recommended to the user by the computer system without the user having to specifically identify the customized video program and the customized video advertisement to the computer system as content being of interest to the user.

30. The method of claim 1, 2, 12, or 17, further comprising rearranging the customized video program on said list upon receiving a rearrangement indication from the user.

31. The method of claim 1, 2, 12, or 17, further comprising modifying the personalized data of the user in response to user modification of the customized video list.

2. A method for delivering customized video to a user of a user device over an electronic network, the method comprising:

receiving at a computer system identifying data from the user of the user device;

associating said identifying data with personalized data including one or more characteristics of the user useful in marketing content to the user;

comparing, using a first algorithm, the personalized data of the user with properties of video programs stored in the computer system to identify a customized video program, wherein the properties of the video programs are embedded in actual content of the video programs;

comparing, using a second algorithm, the personalized data of the user with properties of video advertisements stored in the computer system to identify a customized video advertisement, wherein the customized video advertisement markets the customized video program;

generating a customized video list including the customized video program and the customized video advertisement for delivery over the electronic network from the computer system to the user device for immediate viewing independent of a broadcast schedule, the customized video program and customized video advertisement being selected from a plurality of video media options stored at the computer system, and the first and second algorithms generating the customized video list so as to personalize content based on preferences of the user while minimizing advertising media based on an optimal profit to a provider of the video programs;

sending said customized video list over the electronic network from the computer system to the user device, wherein said customized video list is presented to the user;

receiving, at the computer system, an indication of the user'"'"'s selection of the customized video program and/or the customized video advertisement listed in the customized video list presented to the user; and

based on the user'"'"'s selection, transmitting a first media comprised of the customized video advertisement and a second media comprised of the customized video program on said list to the user device for immediate viewing independent of the broadcast schedule.

4. The method of claim 2, wherein said personalized data comprises at least one of an age of the user, an income of the user, a location of the user, a gender of the user, and hobbies of the user.

6. The method of claim 2, wherein said personalized data comprises categories of content.

7. The method of claim 6, wherein said categories of content comprise at least one of movies, news, sports, and television shows.

15. The method of claim 2, wherein said user may subtract from said customized video list, or add to such list from said media options available independent of the broadcast schedule.

12. A method for delivering a customized video list to a user of a user device over an electronic network, the method comprising:

receiving at a computer system identifying data from the user of the user device;

correlating said identifying data with personalized data including one or more characteristics of the user suitable for marketing content to the user;

comparing, using a first algorithm optimized to personalize content selections included in a customized video list based on preferences of the user, the personalized data of the user with properties of content of digital video programs stored in the computer system to identify a customized digital video program;

comparing using a second algorithm optimized to minimize advertising media included in the customized video list based on preferences of the user and an optimal profit to a provider of the video programs, the personalized data of the user with properties of content of digital video advertisements stored in the computer system to identify a customized digital video advertisement, wherein the customized digital video advertisement markets the customized digital video program;

generating the customized video list including the customized digital video program and the customized digital video advertisement;

transmitting said list over the electronic network from the computer system to the user device, wherein said list is presented on the user device; and

transmitting a first media comprised of the customized video program on said list to the user device for immediate viewing independent of a broadcast schedule and/or transmitting a second media comprised of the customized video advertisement on said list to the user device for immediate viewing independent of the broadcast schedule.

13. The method of claim 12, wherein said customized video program and customized video advertisement are arranged in a predetermined order.

26. The method of claim 12, wherein the properties of content of the video programs include at least one of a title, a genre, actors, and a length of the respective video programs.

17. A method, comprising:

receiving, from a user device in communication with a computer system, identification data associated with a user of the user device;

identifying personalized data of the user based on the identification data;

comparing, using a first algorithm optimized to personalize content selections included in a customized video list based on preferences of the user, the personalized data of the user with properties of digital video programs stored in the computer system so as to identify a customized digital video program;

comparing, using a second algorithm optimized to minimize advertising media included in the customized video list based on preferences of the user and an optimal profit to a provider of the video programs, the personalized data of the user with properties of digital video advertisements stored in the computer system so as to identify a customized digital video advertisement, wherein the customized digital video advertisement markets the customized digital video program;

generating the customized video list representing the customized digital video advertisement and the customized digital video program, wherein the customized digital video advertisement and the customized digital video program are selected from media options stored at said computer system and available for delivery over the electronic network independent of a broadcast schedule;

delivering said customized video list over the electronic network from the computer system to the user device, wherein the customized video list is presented to the user;

receiving, at the computer system, an indication of the user interfacing with said customized video list; and

in response to the indication, transmitting the customized digital video advertisement from said list over the electronic network to the user device for immediate viewing independent of the broadcast schedule, and/or transmitting the customized digital video program from said list over the electronic network to the user device for immediate viewing independent of the broadcast schedule.

18. The method of claim 17, wherein said personalized data of the user comprises two or more of a personal profile, demographics, viewing preferences, or-and viewing habits of the user.

19. The method of claim 17, wherein said personalized data comprises at least one of an age of the user, an income of the user, a location of the user, a gender of the user, or-and hobbies of the user.

20. The method of claim 17, wherein said personalized data comprises personalized data of a target audience.

21. The method of claim 17, wherein said personalized data comprises categories of content.

22. The method of claim 21, wherein said categories of content comprise at least one of movies, news, sports, and television shows.

23. The method of claim 17, wherein said personalized data comprises particular shows.

24. The method of claim 17, wherein the customized digital video advertisement has properties linked to the personalized data of the user.

27. The method of claim 17, wherein:

the properties of video programs are embedded in actual content of the video programs, and

the properties of video advertisements are embedded in actual content of the video advertisements.

28. The method of claim 17, wherein:

the properties of video programs are embedded in an audio portion of the video programs, and

the properties of video advertisements are embedded in an audio portion of the video advertisements.