Trade card services

• US 9,038,912 B2
• Filed: 12/18/2007
• Issued: 05/26/2015
• Est. Priority Date: 12/18/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Kasperkiewicz, Tomasz, Arcas, Blaise Aguera y, Brewer, Brett D., Drucker, Steven, Farouki, Karim, Flake, Gary W., Lawler, Stephen L., Lindsay, Donald James, Sheppard, Adam, Szeliski, Richard Stephen, Weir, Jeffrey Jon, Estrada, Julio
• Primary Examiner(s): Lee, Michael G
• Assistant Examiner(s): CHEDEKEL, TABITHA F
• Application Number:
  US11/958,616
• Publication Number:
  US 20090152341A1
• Time in Patent Office: 2,716 Days
• Field of Search: 235/375, 235/492, 235/487, 345/428
• US Class Current: 235/492
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The claimed subject matter provides a system and/or a method that facilitates servicing a portion of a trade card via a web service. A web service can provide a portion of data to enhance a trade card, wherein the portion of data is at least one of a portion of trade card document-specific data, an intelligent gadget, or a feed driven component. A build component can leverage the web service to utilize the portion of data with the trade card.

Claims

1. A computer-implemented system, comprising:

a network-hosted trade card configured to electronically display data;

a web service

that facilitates incorporation of build data into the trade card,

that executes an Internet search for content, and

that provides previously captured content,

the build data including (i) content returned in response to the Internet search, (ii) the captured content, (iii) other data necessary to generate the trade card;

a build component that aggregates the build data and generates the trade card using the aggregated build data, the build component generating the trade card so as to include a collection of data gathered by an owner of the trade card, the collection of information resulting in different editorial experiences that respectively correspond to different environments; and

an interface through which a user may selectively access the web service and the build component.

2. The computer-implemented system of claim 1, the web service further including a share component configured to provide one of a public or private share status to the trade card, based on a security setting.

3. The computer-implemented system of claim 1, wherein the trade card is configured to incorporate at least one of a portion of a graphic, a portion of audio, a portion of video, a portion of an image, a portion of text, an applet, a gadget, or a real-time data update.

4. The computer-implemented system of claim 1, further comprising a content aggregator configured to identify content similar to currently-displayed content.

5. The computer-implemented system of claim 4, wherein the trade card is configured to be platform-independent.

6. The computer-implemented system of claim 4, wherein the content aggregator is further configured to collect two-dimensional content, analyze the similarities in the two-dimensional content, and display the two-dimensional content in a three-dimensional space that depicts relationships among the two-dimensional content.

7. The computer-implemented system of claim 1, wherein the web service includes at least one of a tool or a feature that interacts with a portion of the trade card.

8. The computer-implemented system of claim 7, wherein the build component is configured to aggregate at least one of the tool or the feature to utilize with at least one portion of the trade card.

9. The computer-implemented system of claim 1, wherein the web service is further configured to provide syndication for at least a portion of the trade card.

10. The computer-implemented system of claim 9, wherein the interface is coupled to a connect component configured to at least one of receive or transmit information exchanged between the interface and web service.

11. The computer-implemented system of claim 1, wherein the build component is configured to be connectable to a network.

12. The computer-implemented system of claim 1, wherein the web service is configured to provide at least one of the following:

a portion of schema configured to automatically create and populate a portion of the trade card;

or

a clip technique configured to automatically incorporate a portion of identified data into a portion or another portion of the trade card.

13. The computer-implemented system of claim 1, wherein the web service includes at least one of the following:

an organization component configured to perform at least one of categorizing a portion of a trade card, finding a portion of a trade card, listing a portion of a trade card, sorting one or more trade cards, filtering one or more trade cards or pivoting a hierarchical map of one or more trade cards;

or

a control component configured to manage at least one of trade card publication, a privacy setting for the trade card, transmission of the trade card, export setting for the trade card, an import setting of the trade card, combination of one or more portions of trade cards, data embedding related to the trade card, archiving of the trade card, manipulation of a portion of a life cycle for the trade card, re-use of a trade card, or syndication of the trade card.

14. The computer-implemented system of claim 1, the web service further including an organization component configured to at least one of filter or sort a plurality of trade cards based on selected criteria.

15. The computer-implemented system of claim 1, further comprising a connect component configured to provide information exchange between an interface and the web service, the connect component including at least one of a browser application, a device, a portion of hardware, a portion of software, a mobile device, a portable media player, a gaming console, or a data browsing device.

16. The computer-implemented system of claim 1, wherein the trade card is further configured to display particular data with a granularity dependent on a machine utilizing the trade card.

17. The computer-implemented system of claim 16, wherein the particular data is viewable or not viewable based at least in part on the machine utilizing the trade card.

18. The computer-implemented system of claim 1, wherein the build component builds the trade card using a schema provided by the web service.

19. The computer-implemented system of claim 1, wherein the collection of data includes a portion of audio, text, graphic, or video information.

20. The computer-implemented system of claim 1, wherein, when the trade card is for a product, the collection of data includes a video of use of the product and a website for the product.

21. A computer-implemented method, comprising:

identifying at least one web service to utilize with a trade card;

receiving data that is to be incorporated into the trade card from the at least one web service;

building content automatically in the trade card, via the at least one web service, based on input from an intelligence component configured to infer content to be built in the trade card, the building including adding an editorial experience into the trade card, the editorial experience including a collection of data gathered by an owner of the trade card that portrays the owner'"'"'s thoughts concerning the built trade card; and

accessing the at least one web service to enable a portion of the trade card to be displayed based on an environment in which the trade card is utilized, the portion being viewable in a first environment in which the trade card is utilized and not viewable in a second environment in which the trade card is utilized, the second environment being different from the first.

22. The computer-implemented method of claim 21,further comprising connecting to the at least one web service within a cloud service via an interface.

23. The computer-implemented method of claim 21, further comprising utilizing an interface to receive a request fbr a portion of the at least one web service.

24. A computer-readable storage medium storing instructions that, when executed by a computing device, cause the computing device to perform operations comprising:

identifying at least one web service to utilize with a trade card;

receiving data that is to be incorporated in the trade card from the at least one web service;

building content automatically into the trade card, via the at least one web service, based on input from an intelligence compnent configured to infer content to be built into the trade card, the building including adding an editorial experience into the trade card, the editorial experience including a collection of data gathered by an owner of the trade card that portrays the owner'"'"'s thoughts concerning the built trade card; and

accessing the at least one web service to enable a portion of the trade card to be displayed based on an environment in which the trade card is utilized, the portion being viewable in a first environment in which the trade card is utilized and not viewable in a second environment in which the trade card is utilized, the second environment being different from the first.

25. A computer-implemented system, comprising:

a network-hosted card configured to electronically display user specified data of a type selected by a user;

a web service that

(1) facilitates incorporation of build data into the card, the build data including content returned in response to an Internet search, previously captured content, and other data necessary to generate the card,

(2) executes an Internet search for content, and

(3) provides previously captured content; and

a build component that aggregates the build data and generates the card using the aggregated build data,

wherein the user specified data is specified based on at least one of a selection by the user, an electronic search by the user, and at least one inference based on an account of the user.