Intelligent electronic communications based on predicted user behavior

• US 9,042,530 B2
• Filed: 09/14/2012
• Issued: 05/26/2015
• Est. Priority Date: 10/14/2005
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Cooper, Robert M.
• Primary Examiner(s): Ramakrishnaiah, Melur
• Application Number:
  US13/618,892
• Publication Number:
  US 20130170630A1
• Time in Patent Office: 984 Days
• Field of Search: 379/90.01, 379/93.09, 379/265.01, 379/265.08, 379/265.12, 379/165.13, 379/266.07, 379/266.08, 379/93.12, 705/1, 705/14, 455/412.1, 455/550.1, 455/566
• US Class Current: 379/93.09
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/016 After-sales
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/5191 interacting with the Internet
• CPC Class Codes: H04M 3/533 Voice mail systems
• CPC Class Codes: H04M 7/003 Click to dial services

Abstract

Establishing a telephone call includes enabling display of a visual indicator of a call destination entity and detecting selection by a user of the visual indicator. The availability of the user to receive a first telephone call is determined. Voice communications between the call destination entity and the user are established in response to detection of the selection by the user of the visual indicator and conditioned on the user being determined to be available to receive the first telephone call. Establishing voice communications includes enabling placement of the first telephone call to the user to establish a first PSTN link with the user and enabling a voice communications link to be setup with the call destination entity.

Claims

1. A method comprising:

accessing a communication history associated with a user;

analyzing, using at least one processor, the communication history to identify a communication pattern associated with the user with respect to a first entity;

determining, based on the communication pattern, a predicted future behavior of the user with respect to the first entity;

selecting, based on the predicted future behavior, a visual indicator for display to the user, wherein the visual indicator is associated with a second entity;

detecting a selection of the visual indicator; and

initiating, in response to the detected selection and using at least one processor, an electronic message communication between the user and the second entity.

2. The method of claim 1, wherein detecting the selection comprises receiving user input within the visual indicator.

3. The method of claim 1, wherein initiating the communication between the user and the second entity comprises initiating one or more of an instant message, a chat, or an email.

4. The method of claim 1, wherein selecting the visual indicator comprises selecting an advertisement associated with the second entity.

5. The method of claim 4, wherein selecting the advertisement comprises selecting at least one of a banner, a text, an image, an audio, or a video advertisement.

6. The method of claim 1, wherein the communication history comprises one of a phone record, web site history, purchase history, or previous selection history.

7. The method of claim 1, wherein the visual indicator comprises a graphical advertisement configured to advertise products or services offered by the second entity.

8. The method of claim 1, wherein the predicted future behavior comprises predicted further communications.

9. The method of claim 1, further comprising integrating the visual indicator into a communications user interface.

10. The method of claim 1, wherein the communication history is part of a user profile associated with the user.

11. The method of claim 1, wherein the communication history comprises a date, a time, a destination, or a duration of a previous communication.

12. The method of claim 1, wherein the visual indicator comprises a link associated with the second entity.

13. The method of claim 1, further comprising periodically updating the visual indicator based on the communication history.

14. The method of claim 1, further comprising selecting the visual indicator from a plurality of visual indicators associated with the second entity.

15. The method of claim 1, wherein the second entity is a competitor of the first entity.

16. The method of claim 1, further comprising initiating an alternate communication between the user and the second entity.

17. The method of claim 1, wherein the electronic message communication is an instant message and the alternate communication is an e-mail.

18. A system comprising:

at least one processor; and

at least one non-transitory computer readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to;

access a communication history associated with a user;

analyze the communication history to identify a communication pattern associated with the user with respect to a first entity;

determine, based on the communication pattern, a predicted future behavior of the user with respect to the first entity;

select, based on the predicted future behavior, a visual indicator for display to the user, wherein the visual indicator is associated with a second entity;

detect a selection of the visual indicator; and

initiate, in response to the detected selection, an electronic message communication between the user and the second entity.

19. The system of claim 18, wherein the visual indicator comprises an advertisement associated with the second entity.

20. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computing device to perform the steps of:

accessing a communication history associated with a user;

analyzing the communication history to identify a communication pattern associated with the user with respect to a first entity;

determining, based on the communication pattern, a predicted future behavior of the user with respect to the first entity;

selecting, based on the predicted future behavior, a visual indicator for display to the user, wherein the visual indicator is associated with a second entity;

detecting a selection of the visual indicator; and

initiating, in response to the detected selection, an electronic message communication between the user and the second entity.