Targeting nearby geographic locations associated with a campaign

• US 9,043,223 B1
• Filed: 08/16/2012
• Issued: 05/26/2015
• Est. Priority Date: 08/16/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Niu, Shu, Charaniya, Amin, Samdal, Jamie, Duleba, Krzysztof, Balasubramanian, Prabhu, Dowdell, James, Tang, Aileen, Hashim, Smita, Gupta, Ankur, Jenkin, Graham, Mignone, Jessica, Yang, Audrey, Bruneder, Doris
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): Anderson, Scott C
• Application Number:
  US13/587,836
• Time in Patent Office: 1,013 Days
• Field of Search: 705/14.58
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Configurations for targeting nearby geographic locations for managing content are disclosed. The subject technology identifies one or more geographic locations for targeting content from a campaign for delivery to users and the campaign associated with a content sponsor. One or more geographic locations that are nearby the one or more geographic locations associated with the campaign are automatically presented to the content sponsor, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location. The subject technology receives a selection of one or more candidate geographic locations for inclusion in the campaign, and adds the selection to the campaign.

Claims

1. A machine-implemented method, the method comprising:

identifying, using one or more computing devices, one or more geographic locations for targeting content from a campaign for delivery to users, the campaign associated with a content sponsor;

presenting to the content sponsor, using the one or more computing devices, one or more geographic locations that are nearby the one or more geographic locations associated with the campaign, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location, the estimated reach information indicating a number of unique users to be targeted within the candidate geographic location, a limited reach indicator presented with the estimated reach information based on a confidence level related to available estimated reach information;

receiving, using the one or more computing devices, a selection from the content sponsor of one or more candidate geographic locations for inclusion in the campaign; and

adding, using the one or more computing devices, the selection to the campaign.

2. The method of claim 1, further comprising:

presenting on a map a representation of an updated targeting area, associated with the campaign and including the selection.

3. The method of claim 1, wherein presenting the candidate nearby geographic locations includes presenting the candidate geographic locations in a list.

4. The method of claim 1, wherein presenting the candidate nearby geographic locations includes presenting the candidate nearby geographic locations in a map.

5. The method of claim 4, wherein presenting the candidate nearby geographic locations in a map includes presenting the candidate nearby geographic locations in a map along with a location and a circular targeting area, centered on the location, of a user selected radius.

6. The method of claim 1, further comprising:

after identifying the one or more geographic locations, presenting a map including the one or more geographic locations associated with the campaign.

7. The method of claim 6, further comprising:

presenting a location on the map and a targeting area defined by a radius selected by a user.

8. The method of claim 1, wherein presenting candidate nearby geographic locations further includes identifying one or more candidate nearby geographic locations for the campaign, including identifying one or more candidate nearby geographic locations, each candidate nearby geographic location being nearby an existing geographic location associated with the campaign, wherein nearby is defined as being either adjacent or including an existing geographic location.

9. The method of claim 8, wherein identifying one or more candidate nearby geographic locations includes identifying a location associated with a campaign, identifying a target radius associated with the campaign, and identifying one or more candidate nearby geographic locations as being at least partially included in a circle formed by the radius centered on the location.

10. A non-transitory computer-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

identifying, using one or more computing devices, one or more geographic locations for targeting content from a campaign for delivery to users, the campaign associated with a content sponsor;

presenting to the content sponsor, using the one or more computing devices, one or more geographic locations that are nearby the one or more geographic locations associated with the campaign, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location, the estimated reach information indicating a number of unique users to be targeted within the candidate geographic location, a limited reach indicator presented with the estimated reach information based on a confidence level related to available estimated reach information;

receiving, using the one or more computing devices, a selection from the content sponsor of one or more candidate geographic locations for inclusion in the campaign; and

adding, using the one or more computing devices, the selection to the campaign.

11. The non-transitory computer-readable medium of claim 10, further comprising instructions stored therein, which when executed by the machine, cause the machine to perform further operations comprising:

presenting on a map a representation of an updated targeting area, associated with the campaign and including the selection.

12. The non-transitory computer-readable medium of claim 10, wherein presenting the candidate nearby geographic locations includes presenting the candidate geographic locations in a list.

13. The non-transitory computer-readable medium of claim 10, wherein presenting the candidate nearby geographic locations includes presenting the candidate nearby geographic locations in a map.

14. The non-transitory computer-readable medium of claim 13, wherein presenting the candidate nearby geographic locations in a map includes presenting the candidate nearby geographic locations in a map along with a location and a circular targeting area, centered on the location, of a user selected radius.

15. The non-transitory computer-readable medium of claim 10, further comprising instructions stored therein, which when executed by the machine, cause the machine to perform further operations comprising:

after identifying the one or more geographic locations, presenting a map including the one or more geographic locations associated with the campaign.

16. A system comprising:

a content management system comprising a first processor; and

a client device comprising a second processor and a display, and configured to transmit to or receive data from the content management system;

wherein;

the content management system is configured to;

identify one or more geographic locations for targeting content from a campaign for delivery to users, the campaign associated with a content sponsor;

present, to the content sponsor, in a user interface displayed on the display of the client device, one or more geographic locations that are nearby the one or more geographic locations associated with the campaign, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location, the estimated reach information indicating a number of unique users to be targeted within the candidate geographic location, a limited reach indicator presented with the estimated reach information based on a confidence level related to available estimated reach information;

receive, from the client device, a selection from the content sponsor of one or more candidate geographic locations for inclusion in the campaign;

add the selection to the campaign; and

present, to the content sponsor, a warning when the campaign includes a same location twice.

17. The system of claim 16, wherein the content management system is further configured to:

present the candidate nearby geographic locations in a map.

18. The system of claim 17, wherein the content management system is further configured to:

present the candidate nearby geographic locations in a map along with a location and a circular targeting area, centered on the location, of a user selected radius.

19. The system of claim 16, wherein the content management system is further configured to:

after identifying the one or more geographic locations, present a map including the one or more geographic locations associated with the campaign.

20. The system of claim 16, wherein the content management system is further configured to:

identify one or more candidate nearby geographic locations for the campaign, including identifying one or more candidate nearby geographic locations, each candidate nearby geographic location being nearby an existing geographic location associated with the campaign, wherein nearby is defined as being either adjacent or including an existing geographic location.