Specially programmed computer server serving pages offering commercial opportunities for merchants through coordinated offsite marketing

• US 9,043,228 B1
• Filed: 08/19/2013
• Issued: 05/26/2015
• Est. Priority Date: 09/17/1998
• Status: Expired due to Fees

• Current Assignee: DDR Holdings LLC
• Original Assignee: DDR Holdings LLC
• Inventors: Ross, D Delano Jr., Ross, Daniel D, Michaels, Joseph R, May, William R, Anderson, Richard A
• Primary Examiner(s): Garg, Yogesh C
• Application Number:
  US13/970,515
• Time in Patent Office: 645 Days
• Field of Search: 705/26.1, 705/27.1, 707/E17.117, 709/218, 715/207
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders

Abstract

An e-commerce outsourcing system and method provides hosts with transparent, context-sensitive e-commerce supported pages. The look and feel of a target host is captured for future use. The host is provided with one or more links for inclusion within a page on the host website that correlates with a selected commerce object, which may be contextually related to material in the page. The commerce object can be a product, a product category, or a dynamic selection indicator. Upon activation of the provided link, a visitor computer is served with a page with the look and feel of the host website and with content based upon the associated commerce object. Where the commerce object is a dynamic selection indicator, the content is selected at the time of activation based upon an analysis of the page containing the activated link.

Claims

1. A method of serving informational pages offering commercial opportunities, the method comprising, with a computer system serving displayable information of an outsource provider:

upon receiving over the Internet an electronic request generated by an Internet-accessible computing device of a visitor in response to selection of a uniform resource locator (URL) within a source web page that has been served to the visitor computing device when visiting a host website controlled by a third party to the owner of the computer system, wherein the URL correlates the source web page with at least one commerce object associated with a buying opportunity of a merchant that is a third party to the owner of the computer system,

automatically serving to the visitor computing device a dynamically generated composite page containing instructions directing the visitor computing device to display;

(i) information associated with the commerce object associated with the URL that has been activated, which commerce object includes at least one product available for sale through the computer system after activating the URL, and

(ii) a plurality of visually perceptible elements visually corresponding to the source web page,

wherein the visually perceptible elements comprise any of the following applicable features;

logos, colors, page layout, navigation systems, frames, and visually perceptible mouse-over effects,

wherein the plurality of visually perceptible elements define an overall appearance of the composite page that, excluding the information associated with the commerce object, visually corresponds to the source web page, and

wherein the instructions direct the visitor computing device to download data defining the visually perceptible elements from an information storage that is accessible to the visitor computing device through the Internet.

2. The method of claim 1 wherein the information storage is a device coupled to the computer system, and wherein the computer system further serves a website of the outsource provider.

3. The method of claim 1 wherein at least some of the visually perceptible elements are each associated with respective of a plurality of URLs, each of which URLs also are present on at least some of the web pages of the host website, and which URLs point to respective web pages of the host website.

4. The method of claim 1 wherein the commerce object associated with the URL that has been activated comprises information defining an electronic catalog having a multitude of products offered for sale by the merchant through a website of an outsource provider, and wherein the composite page contains one or more selectable URLs connecting a hierarchical set of additional web pages of the outsource provider website, each pertaining to a subset of the product offerings in the catalog.

5. The method of claim 4 further comprising, automatically with the computer system, (i) accepting search parameters inputted at the visitor computing device, (ii) using said parameters to search for specific products within the catalog, and (iii) serving the results for display on the visitor computing device.

6. The method of claim 5 wherein the search parameters are inputted through a browser running on the visitor computing device and wherein the results are displayed through the browser.

7. The method of claim 1 wherein the commerce object associated with the URL that has been activated comprises information defining a multitude of products of at least the merchant, and further comprising, automatically with the computer system, (i) accepting search parameters inputted at the visitor computing device, (ii) using said parameters to search for specific products within the plurality of products, and (iii) serving the results for display on the visitor computing device.

8. The method of claim 7 wherein the search parameters are inputted through a browser running on the visitor computing device and wherein the results are displayed through the browser.

9. A computer system of an outsource provider programmed to serve informational pages containing displayable information offering commercial opportunities comprising a computer server connected and programmed to:

upon receiving over the Internet an electronic request generated by an Internet-accessible computing device of a visitor in response to selection of a uniform resource locator (URL) within a source web page that has been served to the visitor computing device when visiting a host website controlled by a third party to the owner of the computer system, wherein the URL correlates the source web page with at least one commerce object associated with a buying opportunity of a merchant that is a third party to the owner of the computer system,

automatically serve to the visitor computing device a dynamically generated composite page containing instructions directing the visitor computing device to display;

(i) information associated with the commerce object associated with the URL that has been activated, which commerce object includes at least one product available for sale through the computer system after activating the URL, and

(ii) a plurality of visually perceptible elements visually corresponding to the source web page,

wherein the visually perceptible elements comprise any of the following applicable features;

logos, colors, page layout, navigation systems, frames, and visually perceptible mouse-over effects,

wherein the plurality of visually perceptible elements define an overall appearance of the composite page that, excluding the information associated with the commerce object, visually corresponds to the source web page, and

wherein the instructions direct the visitor computing device to download data defining the visually perceptible elements from an information storage that is accessible to the visitor computing device through the Internet.

10. The system of claim 9 further comprising the information storage, wherein the information storage is a device coupled to the computer server, and wherein the computer system is further programmed to serve a website of an outsource provider.

11. The system of claim 9 wherein at least some of the visually perceptible elements are each associated with respective of a plurality of URLs, each of which URLs also are present on at least some of the web pages of the host website, and which URLs point to respective web pages of the host website.

12. The system of claim 9 wherein the commerce object associated with the URL that has been activated comprises information defining an electronic catalog having a multitude of products offered for sale by the merchant through a website of an outsource provider, and wherein the composite page contains one or more selectable URLs connecting a hierarchical set of additional web pages of the outsource provider website, each pertaining to a subset of the product offerings in the catalog.

13. The system of claim 12 further comprising, automatically with the computer system, (i) accepting search parameters inputted at the visitor computing device, (ii) using said parameters to search for specific products within the catalog, and (iii) serving the results for display on the visitor computing device.

14. The system of claim 13 wherein the search parameters are inputted through a browser running on the visitor computing device and wherein the results are displayed through the browser.

15. The system of claim 9 wherein the commerce object associated with the URL that has been activated comprises information defining a multitude of products of at least the merchant, and further comprising, automatically with the computer system, (i) accepting search parameters inputted at the visitor computing device, (ii) using said parameters to search for specific products within the plurality of products, and (iii) serving the results for display on the visitor computing device.

16. The system of claim 15 wherein the search parameters are inputted through a browser running on the visitor computing device and wherein the results are displayed through the browser.