Method for continuous, frame-specific click-stream recording
First Claim
1. A method, comprising:
- subsequent to a request for a first network address from a user at a first computer, a second computer receiving from the first computer the first network address and a first identifier for a first region, the first computer displaying a first view to the user, the first view including the first region of a web page controlled by a first party and a second region of a web page controlled by a second party, the first region associated with the first network address, the second region associated with a second network address;
the second computer locating a record that contains the first identifier for the first region and a time that immediately precedes the request for the first network address from the user, the record residing within a table in a database and further containing a third network address; and
the second computer generating an entry in the table that includes the first identifier for the first region, the first network address from the first computer, and the third network address contained in the record to thereby track the user moving between the first network address and the third network address.
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Accused Products
Abstract
A method for tracking a user'"'"'s movements between network addresses can include, subsequent to a request for a (current) network address from a user, receiving the network address and an identifier for a region associated with the network address. The method can also include locating a record that contains the identifier for the region and a time that immediately precedes the request for the network address from the user. The record may further contain a prior network address. The method can further include generating an entry for a table that includes the identifier for the region, the current network address, and the prior network address. A server computer or a client computer can generate the entry. Improved accountability and improved user profile accuracy can be obtained with the method. A data processing system readable medium can comprise code that includes instructions for carrying out the method.
62 Citations
20 Claims
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1. A method, comprising:
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subsequent to a request for a first network address from a user at a first computer, a second computer receiving from the first computer the first network address and a first identifier for a first region, the first computer displaying a first view to the user, the first view including the first region of a web page controlled by a first party and a second region of a web page controlled by a second party, the first region associated with the first network address, the second region associated with a second network address; the second computer locating a record that contains the first identifier for the first region and a time that immediately precedes the request for the first network address from the user, the record residing within a table in a database and further containing a third network address; and the second computer generating an entry in the table that includes the first identifier for the first region, the first network address from the first computer, and the third network address contained in the record to thereby track the user moving between the first network address and the third network address. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer program product comprising at least one non-transitory computer readable medium storing instructions translatable by at least one processor to perform:
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subsequent to a request for a first network address from a user at a first computer, receiving from the first computer the first network address and a first identifier for a first region, the first computer displaying a first view to the user, the first view including the first region of a web page controlled by a first party and a second region of a web page controlled by a second party, the first region associated with the first network address, the second region associated with a second network address; locating a record that contains the first identifier for the first region and a time that immediately precedes the request for the first network address from the user, the record residing within a table in a database and further containing a third network address; and generating an entry in the table that includes the first identifier for the first region, the first network address from the first computer, and the third network address contained in the record to thereby track the user moving between the first network address and the third network address. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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at least one processor; and at least one non-transitory computer readable medium storing instructions translatable by the at least one processor to perform; subsequent to a request for a first network address from a user at a first computer, receiving from the first computer the first network address and a first identifier for a first region, the first computer displaying a first view to the user, the first view including the first region of a web page controlled by a first party and a second region of a web page controlled by a second party, the first region associated with the first network address, the second region associated with a second network address; locating a record that contains the first identifier for the first region and a time that immediately precedes the request for the first network address from the user, the record residing within a table in a database and further containing a third network address; and generating an entry in the table that includes the first identifier for the first region, the first network address from the first computer, and the third network address contained in the record to thereby track the user moving between the first network address and the third network address. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification