×

Determining expansion directions for expandable content item environments

  • US 9,043,699 B1
  • Filed: 07/05/2012
  • Issued: 05/26/2015
  • Est. Priority Date: 07/05/2012
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method, comprising:

  • receiving expandable content item requests for publishers, each request specifying a publisher, a content item environment position in a resource, and dimensions of the resource in which the content item environment is rendered;

    for each content item request, providing request data for a prediction specifying an expansion direction for the content item environment based on historical data of the publisher and the content item environment;

    for each prediction for which a successful prediction of a predicted expansion direction occurs, selecting an expandable content item having the same expansion direction as the predicted expansion direction;

    for each prediction for which a successful prediction does not occur;

    computing an expansion direction for the content item environment based on the location of the content item environment and dimension associated with the resource; and

    selecting an expandable content item having the same expansion direction as the computed expansion direction; and

    for each content item request, providing response data in response to the content item request that causes the selected expandable content item to be provided for the content item environment.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×