Advertisement delivering system based on digital television system and mobile communication device

• US 9,043,831 B2
• Filed: 09/14/2013
• Issued: 05/26/2015
• Est. Priority Date: 08/14/2010
• Status: Expired due to Fees

• Current Assignee: Yang Pan
• Original Assignee: Yang Pan
• Inventors: Pan, Yang
• Primary Examiner(s): SHEPARD, JUSTIN E
• Application Number:
  US14/027,198
• Publication Number:
  US 20140013350A1
• Time in Patent Office: 619 Days
• Field of Search: None
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/40 Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
• CPC Class Codes: H04N 21/4108 characterised by an identification number or address, e.g. local network address protecting specific internal or external computer components using identification number G06F21/73; network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/414 Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/42208 Display device provided on the remote control
• CPC Class Codes: H04N 21/42224 Touch pad or touch panel provided on the remote control
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4367 Establishing a secure communication between the client and a peripheral device or smart card
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A digital television system is connected to a mobile computing and communication device through an ad hoc communication link. A program broadcasted by the television system includes a plurality frames delivered in a sequential manner. A user can freeze a frame by employing the mobile device. The frame can then be transmitted to the mobile device and be redisplayed on the mobile device. The redisplayed frame includes visible symbols pointing to displayed items associated with advertising messages. The frame can also be stored in a photograph folder for the user to view the frame and associated advertising messages in a later time.

Claims

1. A method of delivering an advertising message to a mobile computing and communication device, comprising:

a. establishing an ad hoc communication link between a digital television system and the mobile device;

b. broadcasting a program comprising a series of frames by the television system;

c. receiving by the television system a control signal from the mobile device;

d. freezing a frame being displayed by the television system, said frame further including a plurality of displayed items, at least one of the displayed items is associated with an advertising message stored in a data storage unit of the television system;

e. transmitting a data file including said frame and said associated advertising message from the television system to the mobile device;

f. displaying said frame on a display of the mobile device, said displayed item is marked with a visible symbol indicating that said displayed items are associated with the advertising message;

g. selecting said displayed item by a user through actuating an input device of the mobile device; and

h. rendering the advertising message to the user through the mobile device.

2. The method as recited in claim 1, wherein said advertising message further comprises a link to a website, said website further including detailed contents of the advertising message.

3. The method as recited in claim 1, wherein said advertising message further includes an image.

4. The method as recited in claim 1, wherein said advertising message further includes a video program.

5. The method as recited in claim 1, wherein said input device of said mobile device further includes touch-sensitive display.

6. The method as recited in claim 1, wherein said ad hoc communication link further includes a Bluetooth type of link.

7. The method as recited in claim 1 wherein said ad hoc communication link further includes a Wi-Fi type of link.

8. The method as recited in claim 1, wherein said ad hoc communication link further includes a Near Field Communication link comprising a reader in the mobile device and a storage tag in the television system.

9. A method of delivering an advertising message to a mobile computing and communication device, comprising:

a. establishing an ad hoc communication link between a digital television system and the mobile device;

b. broadcasting a program comprising a series of frames by the television system;

c. receiving by the television system a control signal from the mobile device;

d. freezing a frame being displayed by the television system, said frame further including a plurality of displayed items, at least one of the displayed items is associated with an advertising message stored in a data storage unit of the television system;

e. transmitting a data file including the frozen frame and associated advertising message from the television system to the mobile communication device;

f. storing received frame in a folder pertaining to storing images;

g. displaying said frame on a display of the mobile device, said displayed item is marked with visible symbol indicating that said displayed items are associated with the advertising message;

h. selecting said displayed item by the user through actuating an input device of the mobile device; and

i. rendering the advertising message to the user through the mobile device.

10. The method as recited in claim 9, wherein said method further includes selecting by the user the stored frame by actuating an input device of the mobile device.

11. The method as recited in claim 9, where said folder is a dedicated folder for storing photographs.

12. The method as recited in claim 9, wherein said folder is a dedicated folder for storing frames.

13. The method as recited in claim 9, wherein said advertising message further comprises a link to a website, said website further including detailed contents of the advertising message.

14. A method of delivering an advertising message to a mobile computing and communication device, comprising:

a. establishing an ad hoc communication link between a digital television system and the mobile device;

b. broadcasting a program comprising a series of frames by the television system, wherein at least some of frames further including displayed items associated with advertising messages stored in a data storage unit of the television system;

c. transmitting a signal from the television system to the mobile device as a result of one of the frames associated with an advertising message is being displayed;

d. displaying an alerting symbol at a display of the mobile device in response to receiving the signal;

e. receiving by the television system a control signal from the mobile device in response to a user'"'"'s actuation of an input device of the mobile device;

f. transmitting a data file including a frame and said associated advertising message from the television system to the mobile device;

g. displaying received frame on the display of the mobile device;

h. selecting at a displayed item by a user through actuating an input device of the mobile device; and

i. rendering the advertising message to the user through the mobile device.

15. The method as recited in claim 14, wherein said method further comprises removing the alerting symbol if subsequently displayed frame does not include items associated with advertising messages.

16. The method as recited in claim 14, wherein said method further comprises removing the alerting symbol if the user'"'"'s actuation of the input device is not received after a predetermined period of time.

17. The method as recited in claim 14, wherein said alerting symbol further includes switching on or changing light color a light emitting device in the mobile device.

18. The method as recited in claim 14, where said visible symbol is displayed with animations.

19. The method as recited in claim 14, wherein said user actuation of the input device for generating the control signal further including touching a touch-sensitive display of the mobile device.

20. The method as recited in claim 14, wherein said received frame is stored in a folder for storing photographs.