System and method for monitoring audience in response to signage
First Claim
1. An audience reaction system comprising:
- an eye vector module, the eye vector module attached at one or more of;
a location within a vehicle or a location external to the vehicle, and facing at least one individual travelling in the vehicle, the eye vector module measuring an eye of the at least one individual relative to an axis of a roadway;
a surveillance device attached to the vehicle at a first location and facing externally to the vehicle, the surveillance device monitoring a sign located external to the vehicle and off the axis of the roadway;
a processor enabled to perform the following steps;
determine a second location representing a location of the sign and generate a view of the sign, at least one advertisement displayed on the sign;
receive a signal in response to the eye vector module determining a third location, velocity, and orientation of the eye of the at least one individual travelling in the vehicle on the roadway;
calculate a projection in a first relative direction, based on the first, second and third locations, and velocity and orientation of the eye, wherein calculating the projection includes;
determining a surveillance device-to-sign angle measured from the axis of the roadway at the first location to the second location;
determining an eye-to-sign angle measured from the axis of the roadway at the third location to the second location;
determine whether the projection intersects the second location of the sign, utilizing a projection calculation module, wherein the determination is made at least in part based on a correlation of the surveillance device-to-sign angle and the eye-to-sign angle; and
in response to determining that the projection intersects the second location of the sign;
identify an advertisement displayed on the sign, based on the view of the sign,correlate the view of the sign with the particular advertisement displayed on the sign to determine an advertising metric for the particular advertisement, utilizing an audience reaction module.
19 Assignments
0 Petitions
Accused Products
Abstract
A system and method for monitoring media viewing activity by one or more individuals is disclosed. In general, the location of a sign can be identified, a human eye can be located and tracked and vectoring module and a projection module can determine if the individual'"'"'s eyes are directed towards the sign. The content of the signage can be coordinated with the direction of the eye in real time to determine what content the individual viewed. An audience reaction module can acquire audience reaction data such as how long eyes are engaged on the sign and can determine other reactions such as a smile a frown or a gesture of interest or disinterest based on the change of content on the signage. The system allows for an advertiser to acquire and evaluate audience feedback related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.).
72 Citations
37 Claims
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1. An audience reaction system comprising:
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an eye vector module, the eye vector module attached at one or more of;
a location within a vehicle or a location external to the vehicle, and facing at least one individual travelling in the vehicle, the eye vector module measuring an eye of the at least one individual relative to an axis of a roadway;a surveillance device attached to the vehicle at a first location and facing externally to the vehicle, the surveillance device monitoring a sign located external to the vehicle and off the axis of the roadway; a processor enabled to perform the following steps; determine a second location representing a location of the sign and generate a view of the sign, at least one advertisement displayed on the sign; receive a signal in response to the eye vector module determining a third location, velocity, and orientation of the eye of the at least one individual travelling in the vehicle on the roadway; calculate a projection in a first relative direction, based on the first, second and third locations, and velocity and orientation of the eye, wherein calculating the projection includes; determining a surveillance device-to-sign angle measured from the axis of the roadway at the first location to the second location; determining an eye-to-sign angle measured from the axis of the roadway at the third location to the second location; determine whether the projection intersects the second location of the sign, utilizing a projection calculation module, wherein the determination is made at least in part based on a correlation of the surveillance device-to-sign angle and the eye-to-sign angle; and in response to determining that the projection intersects the second location of the sign; identify an advertisement displayed on the sign, based on the view of the sign, correlate the view of the sign with the particular advertisement displayed on the sign to determine an advertising metric for the particular advertisement, utilizing an audience reaction module. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for monitoring media viewing activity, said system comprising:
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an eye tracking device attached to a vehicle, the eye tracking device configured to generate eye tracking data including a location, velocity, and orientation associated with at least one eye of at least one individual riding in a vehicle travelling on a roadway, the at least one eye moving with respect to information displayed on media external to said vehicle, the media in view of said at least one individual; a surveillance device attached to said vehicle, the surveillance device configured to generate an external view of said information displayed on media external to said vehicle; a processor configured to process and correlate said eye tracking data and said external view to; identify said information displayed on media external to said vehicle as a particular advertisement, and create an advertising metric by determining that the at least one individual is viewing said particular advertisement; wherein correlating the eye tracking data and the external view includes; determining a surveillance device-to-media angle measured from a location of the surveillance device within an axis of the roadway relative to a location of the media; determining an eye-to-media angle measured from the location of the eye within an axis of the roadway and an orientation relative to the media; and correlating the surveillance device-to-media angle and the eye-to-media angle to determine an intersection. - View Dependent Claims (19, 20, 21, 22, 23)
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24. A method for monitoring media viewing activity, said method comprising:
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monitoring, by utilizing an eye tracking device attached to a mirror of a vehicle and configured to generate eye tracking data including a location, velocity, and orientation of at least one eye of at least one individual in the vehicle with respect to information displayed on media external to said vehicle and in view of said at least one individual, by executing a program instruction in a data-processing apparatus; and generating a view of said information displayed on media external to said vehicle by utilizing a surveillance device attached to the vehicle, wherein the surveillance device communicates with said eye tracking device; correlating, utilizing a processor, data collected from said surveillance device and said eye tracking device, said data indicative of; identification of said information as a particular advertisement, based on the view of said information generated by said surveillance device, a positive posting of said particular advertisement to thereby enable a valuation of said particular advertisement displayed on said media; wherein correlating data collected from the surveillance device and the eye tracking device includes; determining a surveillance device-to-media angle measured from a location of the surveillance device within an axis of a roadway to a location of the billboard; determining an eye-to-media angle measured from the location of the eye within an axis of the roadway to the location of the media; and correlating the device-to-media angle and the eye-to-media angle to determine an intersection. - View Dependent Claims (25, 26, 27, 28, 29, 30)
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31. A non-transitory computer readable medium having stored thereon a set of instructions that are executable by at least one processor of a computer system to carry out a method comprising:
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receiving eye tracking data from an eye tracking system facing an occupant of a vehicle, the eye tracking system including an eye tracking device attached to a mirror of the vehicle; receiving external video data from a surveillance system facing information displayed on media external to the vehicle, the surveillance system including a surveillance device attached to the vehicle; processing the eye tracking data and the external video data to; identify the information displayed on the media as a particular advertisement, based on the external video data, and determine that the at least one eye of the occupant has viewed the particular advertisement, based on a projected intersection of the occupant'"'"'s line of sight and the particular advertisement, wherein the determination includes; determining a surveillance device-to-media angle measured from a location of the surveillance device within an axis of the roadway to a location of the billboard; determining an eye-to-media angle measured from a location of the eye within an axis of the roadway to a location of the media; correlating the surveillance device-to-media angle and the eye-to-media angle to determine if the projected intersection occurred; and transmitting the processed eye tracking data and processed external video data via a network. - View Dependent Claims (32, 33, 34, 35, 36, 37)
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Specification