Method, apparatus and system of intelligent navigation

• US 9,047,341 B2
• Filed: 01/21/2011
• Issued: 06/02/2015
• Est. Priority Date: 06/12/2010
• Status: Active Grant

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Pan, Chunxiang
• Primary Examiner(s): NGUYEN, KIM T
• Application Number:
  US13/256,833
• Publication Number:
  US 20130080422A1
• Time in Patent Office: 1,593 Days
• Field of Search: 707/706, 707/722
• US Class Current: 1/1
• CPC Class Codes: G06F 16/1734 Details of monitoring file system events, e.g. by the use of hooks, filter drivers, logs
• CPC Class Codes: G06F 16/2455 Query execution
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/3325 Reformulation based on results of preceding query
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present disclosure describes a method, an apparatus and a system of intelligent navigation. In one embodiment, a method includes: receiving a user inquiry from a client terminal; searching a navigation dictionary based on the user inquiry to obtain a recommendation result corresponding to the user inquiry, the navigation dictionary including an editor recommendation based on user behavior information; and sending the recommendation result to the client terminal. The present disclosure can enhance the accuracy, relevancy, richness and intelligence of the intelligent navigation, and reduce user search time as well as the search loading on the server.

Claims

1. A method implemented by one or more computers, the method comprising:

obtaining user behavior information;

providing a user behavior log based at least in part on the user behavior information;

generating reference data based at least in part on statistics in the user behavior log;

compiling the reference data to obtain an editor recommendation corresponding to the user behavior information; and

compiling the editor recommendation into a navigation dictionary;

receiving a user inquiry from a client terminal;

searching the navigation dictionary based on the user inquiry;

obtaining a recommendation result corresponding to the user inquiry, types of content of the recommendation result being obtained based on one or more types of contents included in the user inquiry, wherein;

the recommendation result comprising an index keyword, a recommendation type and recommendation content is obtained in an event that the content of the user inquiry comprises a search keyword, and

the recommendation result comprising the index keyword, the recommendation content and an index category is obtained in an event that the content of the user inquiry comprises the search keyword and a search category, the index category being included in a category tree including distribution statistics of search categories; and

sending the recommendation result to the client terminal.

2. The method as recited in claim 1, wherein searching the navigation dictionary comprises:

searching for a particular editor recommendation in the navigation dictionary based at least in part on the search keyword and the search category; and

obtaining the recommendation content corresponding to the search keyword and the search category.

3. The method as recited in claim 1, wherein searching the navigation dictionary comprises:

searching for a particular editor recommendation in the navigation dictionary based at least in part on the search keyword; and

obtaining the recommendation type and the recommendation content corresponding to the search keyword.

4. The method as recited in claim 3, wherein after sending the recommendation result to the client terminal, the method further comprises displaying the recommendation content on a user interface based on a format according to the recommendation type.

5. The method as recited in claim 1, wherein the user behavior log comprises a search log, and wherein the reference data comprises the search keyword, the search category, and search data.

6. The method as recited in claim 5, wherein compiling the reference data to obtain the editor recommendation corresponding to the user behavior information comprises:

when the search data of the reference data is greater than a predetermined search threshold, generating the editor recommendation which includes the index keyword, the index category, and the recommendation content based at least in part on the reference data, wherein the index keyword comprises the search keyword of the reference data, the index category comprises the search category of the reference data, and the recommendation content comprises at least one of;

a category and an attribute corresponding to the search data having a greatest value in the reference data.

7. The method as recited in claim 1, wherein the user behavior log comprises a clicking log, and wherein the reference data comprises the search keyword, the search category, and clicking data.

8. The method as recited in claim 7, wherein compiling the reference data to obtain the editor recommendation corresponding to the user behavior information comprises:

when the clicking data of the reference data is greater than a predetermined clicking threshold, generating the editor recommendation which includes the index keyword, the index category, and the recommendation content based at least in part on the reference data, wherein the index keyword comprises the search keyword of the reference data, the index category comprises the search category of the reference data, and the recommendation content comprises at least one of;

a category and an attribute corresponding to the clicking data having a greatest value in the reference data.

9. The method as recited in claim 1, wherein the user behavior log comprises a purchase log, and wherein the reference data comprises the search keyword, the search category, and purchase data.

10. The method as recited in claim 9, wherein compiling the reference data to obtain the editor recommendation corresponding to the user behavior information comprises:

when the purchase data of the reference data is greater than a predetermined purchase threshold, generating the editor recommendation which includes the index keyword, the index category, and the recommendation content based at least in part on the reference data, wherein the index keyword comprises the search keyword of the reference data, the index category comprises the search category of the reference data, and the recommendation content comprises at least one of;

a category and an attribute corresponding to the purchase data having a greatest value in the reference data.

11. The method as recited in claim 1, wherein after compiling the reference data to obtain the editor recommendation corresponding to the user behavior information, the method further comprises:

obtaining user feedback information corresponding to the editor recommendation;

determining whether the editor recommendation is valid;

keeping the editor recommendation in response to determining that the editor recommendation is valid; and

modifying the editor recommendation in response to determining that the editor recommendation is not valid.

12. The method as recited in claim 11, wherein the user feedback information comprises a number of clicks corresponding to the editor recommendation and a number of clicks of a given category, and wherein when the number of clicks corresponding to the editor recommendation is smaller than the number of clicks of the given category, the editor recommendation information is determined to be valid.

13. An intelligent navigation server comprising:

one or more processors;

memory;

an acquisition module stored in the memory and executable by the one or more processors that receives a user inquiry from a client terminal, the user inquiry comprising a search keyword;

an inquiry module stored in the memory and executable by the one or more processors that searches a navigation dictionary based at least in part on the user inquiry to obtain a recommendation result corresponding to the user inquiry, the navigation dictionary including an editor recommendation which is obtained based at least in part on user behavior, wherein;

the editor recommendation comprises a first category,

a determination is made as to whether a number of clicks associated with a second category that correspond to the search keyword of the user inquiry but not included in the recommendation result is fraudulent data if the number of clicks associated with the second category is more than a number of clicks associated with the first category included in the editor recommendation, and

the editor recommendation including the first category is deleted from the navigation dictionary in response to determining that the number of clicks associated with the second category is not fraudulent data; and

a transmission module stored in the memory and executable by the one or more processors that sends the recommendation result to the client terminal.

14. An intelligent navigation system comprising:

one or more processors;

memory;

a webpage server stored in the memory and executable by the one or more processors to;

receive a user inquiry from a client terminal, the user inquiry comprising a search keyword and a search category,

send the user inquiry to an intelligent navigation server,

receive a recommendation result from the intelligent navigation server, the recommendation result comprising a category tree including distribution statistics of search categories, product categories and purchases corresponding to the search keyword, the statistics of purchases corresponding to the search keyword comprising one or more of a respective number of transactions and a respective monetary amount of the transactions that are associated with the search keyword in a search category of the search categories or a product category of the product categories, and

send the recommendation result to the client terminal;

a log server stored in the memory and executable by the one or more processors to;

obtain user behavior information from the webpage server,

generate a user behavior log based at least in part on the user behavior information;

a storage calculation platform stored in the memory and executable by the one or more processors to;

receive the user behavior log from the log server,

generate reference data based at least in part on statistics in the user behavior log,

compile the reference data to obtain an editor recommendation corresponding to the user behavior information, and

compile the editor recommendation into a navigation dictionary.

15. The system as recited in claim 14, further comprising:

an editing device stored in the memory and executable by the one or more processors to;

edit the reference data,

obtain the editor recommendation corresponding to the user behavior information, and

import the editor recommendation into a back-end database.

16. The system as recited in claim 15, wherein the editing device is further configured to provide a reminder to a user to review a recommendation content corresponding to a time-sensitive keyword.