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Joining multiple user lists

  • US 9,047,613 B2
  • Filed: 08/30/2011
  • Issued: 06/02/2015
  • Est. Priority Date: 09/01/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving a request for content from a user, the request being a request for an advertisement;

    identifying a user associated with the request, the identifying based at least in part on a login or other identifying information provided as part of the request, wherein identifying includes determining a unique identifier that is associated with the user;

    determining two or more user lists that are associated with the user, including using the unique identifier to locate the two or more lists, each user list including a definition that characterizes members of a respective user list, wherein the definition specifies a common characteristics shared by each member of a respective user list and wherein a user list is associated with an owner wherein the owner is not a user that is included in the user list;

    enabling advertisers to subscribe to user lists including presenting available user lists for subscription and cost information for use of a respective user list, and receiving selections from an advertiser to subscribe to particular ones of the available user lists including a subset of the two or more user lists that are associated with the user, wherein subscription to a user list includes compensating an owner for access to a respective user list, access being at a time when a user request has been received to identify a particular user as having a characteristic that is associated with the respective user list based on knowledge of the owner of the respective user list;

    after receiving the request and after enabling the advertiser to subscribe to the particular ones of the available user lists, determining that the advertiser is a subscriber to the subset of the two or more user lists, wherein the subset includes a first user list and a second user list, and wherein subscription to a user list includes compensating an owner for access to a respective user list and wherein the owner is not the advertiser;

    determining that the advertiser has indicated a preference to target members that are included in both the first and the second user lists;

    evaluating whether the indicated advertiser preference is satisfied by the user'"'"'s association with the two or more lists; and

    providing content associated with the advertiser responsive to the request including compensating owners of the first and second user lists by the advertiser.

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