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  • US 9,047,621 B1
  • Filed: 06/14/2007
  • Issued: 06/02/2015
  • Est. Priority Date: 06/14/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • receiving advertisement requests related to a domain having a domain name;

    receiving, at a server system, one or more keywords associated with the domain, each of the one or more keywords selected by a publisher;

    selecting, at the server system, advertisements for a first portion of the advertisement requests based on the one or more keywords for display on the domain;

    parsing, at the server system, the domain name of the domain;

    selecting, at the server system, advertisements for a second portion of the advertisement requests based on the parsing of the domain name for display on the domain;

    evaluating, at the server system, performance of the advertisements selected for the first portion of advertisement requests based on the one or more keywords and displayed on the domain against performance of the advertisements selected for the second portion of advertisement requests based on the parsing of the domain name and displayed on the domain;

    based on the evaluation of the performance of the advertisements selected for the first portion and the advertisements selected for the second portion, selecting, at the server system, either the one or more keywords or the parsing of the domain name as a selection basis for selecting advertisements to display on the domain;

    selecting, at the server system, advertisements based on the selection basis for display on the domain; and

    providing, by the server system, for display on the domain, the advertisements that are selected based on the selection basis.

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