On-vehicle device and advertisement information distribution system

• US 9,047,772 B2
• Filed: 04/25/2008
• Issued: 06/02/2015
• Est. Priority Date: 04/27/2007
• Status: Active Grant

• Current Assignee: JVC Kenwood Corporation
• Original Assignee: JVC Kenwood Corporation
• Inventors: Goto, Souju, Nagatomo, Hideyuki
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US12/597,568
• Publication Number:
  US 20100121703A1
• Time in Patent Office: 2,594 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G01C 21/26 specially adapted for navigation in a road network
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G07B 15/063 using wireless information transmission between the vehicle and a fixed station identification of vehicles G08G
• CPC Class Codes: G08G 1/0962 having an indicator mounted inside the vehicle, e.g. giving voice messages
• CPC Class Codes: G08G 1/096716 where the received information does not generate an automatic action on the vehicle control
• CPC Class Codes: G08G 1/09675 where a selection from the received information takes place in the vehicle
• CPC Class Codes: G08G 1/096775 where the origin of the information is a central station
• CPC Class Codes: G09F 21/04 by land vehicles
• CPC Class Codes: G09F 21/049 giving information to passengers inside the vehicles

Abstract

Provided is an on-vehicle device which can build a charge system which can charge in accordance with use of advertisement information. The on-vehicle device stores uplink information including some or all of information indicating whether the advertisement information is received, information indicating whether the received advertisement information is displayed, and information indicating whether a vehicle (C) has stopped before reaching an advertisement object point indicated by the advertisement information. Each of the information is made to be a charging object for advertisement.

Claims

1. An on-vehicle device comprising:

a communication unit, connected to a roadside radio device, adapted to communicate with a center apparatus which distributes a plurality of advertisement information via the roadside radio device;

a display unit adapted to display the distributed advertisement information;

a storage unit adapted to store uplink information which includes identification information for identifying each contracted advertisement distributer of advertisement information and taste genre information for each identification information for identifying the contracted advertisement distributer; and

a control unit adapted to operate to

determine based on the identification information whether or not, from among the plurality of advertisement information distributed from the center apparatus, there is the advertisement information from the contracted advertisement distributer,

discard the advertisement information from the not-contracted advertisement distributer,

in a case where it is determined that there is the advertisement information from the contracted advertisement distributer, further determine whether or not the advertisement information from the contracted advertisement distributer is the advertisement information based on the uplink information,

in a case where it is determined that the advertisement information from the contracted advertisement distributer is not the advertisement information based on the uplink information, discard the advertisement information, and

in a case where it is determined that the advertisement information from the contracted advertisement distributer is the advertisement information based on the uplink information, generate send information including at least one or all of a history indicating that the advertisement information has been received, a history indicating that the advertisement information has been displayed, and a history indicating that an own vehicle has reached a position indicated by the advertisement information, and accumulate the generated send information as the uplink information.

2. The on-vehicle device according to claim 1, wherein the control unit operates to cause the communication unit to send the uplink information stored by the storage unit to the center apparatus.

3. The on-vehicle device according to claim 1, wherein the control unit operates to generate information on traveling of the own vehicle as the uplink information.

4. The on-vehicle device according to claim 1, further comprising an input unit adapted to input a content of the advertisement information which is desired to be received,

wherein the control unit operates to generate information on the advertisement information which is input by the input unit and desired to be received, and to include the generated information in the uplink information.

5. The on-vehicle device according to claim 1, wherein the control unit operates to store the received advertisement information in the storage unit for each category based on the uplink information, and to cause the display unit to display the stored advertisement information for each category.

6. An advertisement information distribution system which enables an advertising rate to be charged in accordance with a use situation of advertisement information by a user, the system comprising:

a center apparatus adapted to distribute a plurality of advertisement information;

a roadside radio device adapted to communicate with the center apparatus; and

an on-vehicle device, connected to the roadside radio device, adapted to receive the advertisement information via the roadside radio device,

wherein the on-vehicle device comprises

a display unit adapted to display the distributed advertisement information,

a storage unit adapted to store uplink information which includes identification information for identifying each contracted advertisement distributer of advertisement information and taste genre information for each identification information for identifying the contracted advertisement distributer, and

a control unit adapted to operate to

determine based on the identification information whether or not, from among the plurality of advertisement information distributed from the center apparatus, there is the advertisement information from the contracted advertisement distributer,

discard the advertisement information from the not-contracted advertisement distributer,

in a case where it is determined that there is the advertisement information from the contracted advertisement distributer, further determine whether or not the advertisement information from the contracted advertisement distributer is the advertisement information based on the uplink information,

in a case where it is determined that the advertisement information from the contracted advertisement distributer is not the advertisement information based on the uplink information, discard the advertisement information, and

in a case where it is determined that the advertisement information from the contracted advertisement distributer is the advertisement information based on the uplink information, generate send information including at least one or all of a history indicating that the advertisement information has been received, a history indicating that the advertisement information has been displayed, and a history indicating that an own vehicle has reached a position indicated by the advertisement information, and accumulate the generated send information as the uplink information.