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Content selection with privacy features

  • US 9,049,076 B1
  • Filed: 01/07/2013
  • Issued: 06/02/2015
  • Est. Priority Date: 01/07/2013
  • Status: Active Grant
First Claim
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1. A method of limiting the use of data associated with a cookie set within a web browser on a client device, the cookie being associated with a topic, the method comprising:

  • receiving, at a processor, a device identifier from an application on the client device that differs from the web browser;

    associating, by the processor, the device identifier with the cookie;

    analyzing, by the processor, one or more user actions performed in a social networking service accessed by the web browser to identify the topic;

    including, by the processor, the topic in an interest category profile;

    selecting, by the processor, content for presentation within the application using the interest category profile;

    determining, by the processor, that a period of time from when the cookie was last used to visit a webpage has exceeded a threshold value;

    removing, by the processor, the topic associated with the cookie from the interest category profile based on the determination that the period of time has exceeded the threshold value to create a reduced topic set; and

    selecting, by the processor, content using the reduced interest category profile.

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