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Display case door with transparent LCD panel

  • US 9,052,536 B2
  • Filed: 01/31/2014
  • Issued: 06/09/2015
  • Est. Priority Date: 05/10/2011
  • Status: Active Grant
First Claim
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1. A display case door assembly for a product storage device, the display case door assembly comprising:

  • a transparent unit comprising a front panel, a rear panel, and a transparent LCD panel positioned between the front panel and the rear panel, wherein the transparent LCD panel is configured to present visual media content;

    a lighting element configured to provide lighting for the transparent LCD panel and for products within the product storage device; and

    a light guide configured to selectively direct light emitted from the lighting element toward the transparent LCD panel and the products within the product storage device;

    wherein the lighting element is attached to a surface of the LCD panel and configured to emit light in a direction away from the LCD panel and toward the products within the product storage device;

    wherein the light guide is configured to cause the light emitted by the lighting element to be reflected back toward the LCD panel and through the LCD panel.

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