Follow-up determination

• US 9,053,499 B1
• Filed: 10/10/2013
• Issued: 06/09/2015
• Est. Priority Date: 03/05/2012
• Status: Active Grant

• Current Assignee: Reputation.com, Inc.
• Original Assignee: Reputation.com, Inc.
• Inventors: Franson, Brent Michael, Piper, Jeffrey James, Dignan, Thomas Gerardo
• Primary Examiner(s): OUELLETTE, JONATHAN P
• Application Number:
  US14/051,347
• Time in Patent Office: 607 Days
• Field of Search: 705/1.1, 705/347
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06Q 10/06393 Score-carding, benchmarking or key performance indicator [KPI] analysis
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The transmission of a review request to a potential author of a review on a review site is facilitated. A determination is made that the potential reviewer has not, subsequent to the transmission, authored a review on the review site. A follow-up action to take with the potential reviewer regarding the review request is determined.

Claims

1. A system, comprising:

an interface configured to;

facilitate a transmission of a review request to a potential author of a review on a review site;

a processor configured to;

determine that the potential reviewer has not, subsequent to the transmission, authored a review on the review site;

determine a follow-up action to take with the potential reviewer regarding the review request, whether determining the follow-up action to take includes accessing a profile of the potential reviewer that comprises historical information associated with at least a first review that was previously authored by the potential reviewer at a time prior to the facilitation of the transmission; and

wherein the follow-up action is determined at least in part based on the prior time; and

perform the determined follow-up action; and

a memory coupled to the processor and configured to provide the processor with instructions.

2. The system of claim 1 wherein determining the follow-up action includes determining whether the potential reviewer opened an email.

3. The system of claim 1 wherein determining the follow-up action includes determining whether the potential reviewer clicked on a link included in an email.

4. The system of claim 1 wherein determining the follow-up action includes determining a timing of the follow-up action.

5. The system of claim 4 wherein determining the timing includes determining a number of days to wait before sending an additional transmission.

6. The system of claim 4 wherein determining the timing includes determining a number of times to send additional transmissions.

7. The system of claim 4 wherein determining the timing includes determining a point beyond which no additional transmissions will be sent.

8. The system of claim 4 wherein determining the timing includes determining a time of day to send an additional transmission.

9. The system of claim 8 wherein the time of day determined for the sending of the additional transmission is different from the time of day the transmission was originally sent.

10. The system of claim 8 wherein the time of day to send the additional transmission is determined based at least in part on the historical information associated with the first review previously authored by the potential reviewer.

11. A method, comprising:

facilitating a transmission of a review request to a potential author of a review on a review site;

determining, using a processor, that the potential reviewer has not, subsequent to the transmission, authored a review on the review site;

determining, using the processor, a follow-up action to take with the potential reviewer regarding the review request, wherein determining the follow-up action to take includes accessing a profile of the potential reviewer that comprises historical information associated with at least a first review that was previously authored by the potential reviewer at a time prior to the facilitation of the transmission; and

wherein the follow-up action is determined at least in part based on the prior time; and

performing the determined follow-up action.

12. The method of claim 11 wherein determining the follow-up action includes determining whether the potential reviewer opened an email.

13. The method of claim 11 wherein determining the follow-up action includes determining whether the potential reviewer clicked on a link included in an email.

14. The method of claim 11 wherein determining the follow-up action includes determining a timing of the follow-up action.

15. The method of claim 14 wherein determining the timing includes determining a number of days to wait before sending an additional transmission.

16. The method of claim 14 wherein determining the timing includes determining a number of times to send additional transmissions.

17. The method of claim 14 wherein determining the timing includes determining a point beyond which no additional transmissions will be sent.

18. The method of claim 14 wherein determining the timing includes determining a time of day to send an additional transmission.

19. The method of claim 18 wherein the time of day determined for the sending of the additional transmission is different from the time of day the transmission was originally sent.

20. The method of claim 18 wherein the time of day to send the additional transmission is determined based at least in part on the historical information associated with the first review previously authored by the potential reviewer.

21. A computer program product embodied in a tangible computer readable storage medium and comprising computer instructions for:

facilitating a transmission of a review request to a potential author of a review on a review site;

determining that the potential reviewer has not, subsequent to the transmission, authored a review on the review site;

determining a follow-up action to take with the potential reviewer regarding the review request, wherein determining the follow-up action to take includes accessing a profile of the potential reviewer that comprises historical information associated with at least a first review that was previously authored by the potential reviewer at a time prior to the facilitation of the transmission; and

wherein the follow-up action is determined at least in part based on the prior time; and

performing the determined follow-up action.

22. The computer program product of claim 21 wherein determining the follow-up action includes determining a timing of the follow-up action.

23. The computer program product of claim 22 wherein determining the timing includes determining a time of day to send an additional transmission.

24. The computer program product of claim 23 wherein the time of day to send the additional transmission is determined based at least in part on the historical information associated with the first review previously authored by the potential reviewer.