Methods, apparatus, and systems to collect audience measurement data
First Claim
1. A method of collecting audience measurement data in a monitored household, the method comprising:
- collecting first media data and audience identification data, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a meter while the audience members are exposed to first media provided by a first media system;
developing, with a first processor, audience member behavior data based on the first media data and the audience identification data;
deactivating the meter after the audience member behavior data has been developed;
collecting second media data after the audience member behavior data has been developed without collecting audience identification data, the collecting of the second media data occurring while the audience members are exposed to second media; and
identifying, with at least one of the first processor or a second processor, the audience members associated with the second media data based on the audience member behavior data.
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Abstract
Methods, apparatus, and systems to collect audience measurement data are disclosed. A disclosed example method includes collecting first media data and audience identification data, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a meter while the audience members are exposed to first media provided by a first media system. Audience member behavior is developed data based on the first media data and the audience identification data. The meter is deactivated after the audience member behavior data has been developed. Second media data is collected after the audience member behavior data has been developed without collecting audience identification data, the collecting of the second program identification data occurring while the audience members are exposed to second media. The audience members associated with the second media data are identified based on the audience member behavior data.
96 Citations
23 Claims
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1. A method of collecting audience measurement data in a monitored household, the method comprising:
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collecting first media data and audience identification data, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a meter while the audience members are exposed to first media provided by a first media system; developing, with a first processor, audience member behavior data based on the first media data and the audience identification data; deactivating the meter after the audience member behavior data has been developed; collecting second media data after the audience member behavior data has been developed without collecting audience identification data, the collecting of the second media data occurring while the audience members are exposed to second media; and identifying, with at least one of the first processor or a second processor, the audience members associated with the second media data based on the audience member behavior data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An apparatus to collect audience measurement data comprising:
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a people meter interface to collect audience identification data, the audience identification data being collected by prompting audience members in a monitored household to self-identify using a people meter communicatively coupled to the people meter interface while the audience members are exposed to first media; a media measurement device to collect first media identification data and second media identification data, the second media identification data collected without collecting audience measurement data, the second media identification data collected at a second time period occurring after a first time period in which the first media identification data is collected; and a behavior processor to; develop audience member behavior data based on the first media identification data and the audience identification; and identify the audience members associated with the second media identification data based on the audience member behavior data. - View Dependent Claims (13, 14, 15)
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16. A machine-readable storage device or storage disk comprising instructions which, when executed, cause a machine to at least:
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collect first media data and audience identification data, the audience identification data being collected by prompting audience members in a monitored household to self-identify using a meter while the audience members are exposed to first media provided by a first media system; develop audience member behavior data based on the first media and the audience identification data; deactivate the meter after the audience member behavior data has been developed; collect second media data after the audience member behavior data has been developed without collecting audience identification data, the collecting of the second media data occurring while the audience members are exposed to second media; and identify the audience members associated with the second media data based on the audience member behavior data. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23)
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Specification