System and method for measurement, planning, monitoring, and execution of out-of-home media
First Claim
Patent Images
1. A system for effective measurement, planning, monitoring, and execution of out-of-home media assets for advertisements, the system comprising:
- a data mapping module provided to enable;
mapping one or more geographical areas to determine presence of and obtain image data of out-of-home media assets present in said area(s);
carrying out sampling at determined key location(s) or junction(s) in said area(s) to obtain static or dynamic image data;
collating and tagging the image data obtained in step (a);
compiling the image data of step (c) and the image data of step (b) to obtain a comprehensive image product;
a data analysis module provided to enable;
subjecting the image product of step (d) to extensive traffic analysis in order to categorise contents thereof based on key data points;
a requirement fit module provided to enable obtaining an advertisement requirement kit from one or more prospective advertiser(s) to determine key advertising requirements;
mapping the advertisement requirements of said one or more prospective advertiser(s) to the image data product of step (d).
0 Assignments
0 Petitions
Accused Products
Abstract
The present invention generally relates to a system for measurement, planning, monitoring and execution of advertisements on out-of-home media. The invention provides a method by which greater eyeball content is ensured to out-of-home media assets thereby benefiting advertisers and ensuring efficient advertising budget spend.
7 Citations
78 Claims
-
1. A system for effective measurement, planning, monitoring, and execution of out-of-home media assets for advertisements, the system comprising:
-
a data mapping module provided to enable; mapping one or more geographical areas to determine presence of and obtain image data of out-of-home media assets present in said area(s); carrying out sampling at determined key location(s) or junction(s) in said area(s) to obtain static or dynamic image data; collating and tagging the image data obtained in step (a); compiling the image data of step (c) and the image data of step (b) to obtain a comprehensive image product; a data analysis module provided to enable; subjecting the image product of step (d) to extensive traffic analysis in order to categorise contents thereof based on key data points; a requirement fit module provided to enable obtaining an advertisement requirement kit from one or more prospective advertiser(s) to determine key advertising requirements; mapping the advertisement requirements of said one or more prospective advertiser(s) to the image data product of step (d). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. A method for effective measurement, planning, monitoring, and execution of out-of-home media assets for advertisements, the method comprising:
-
mapping one or more geographical areas to determine presence of and obtain image data of out-of-home media assets present in said area(s); carrying out sampling at determined key location(s) or junction(s) in said area(s) to obtain static or dynamic image data; collating and tagging the image data obtained in step (a); compiling the image data of step (c) and the image data of step (b) to obtain a comprehensive image product; subjecting the image product of step (d) to extensive traffic analysis in order to categorise contents thereof based on key data points; and obtaining an advertisement requirement kit from one or more prospective advertiser(s) to determine key advertising requirements; mapping the advertisement requirements of said one or more prospective advertiser(s) to the image data product of step (d). - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78)
-
Specification