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Device-to-device on-demand advertisement

  • US 9,059,830 B2
  • Filed: 12/13/2012
  • Issued: 06/16/2015
  • Est. Priority Date: 08/03/2012
  • Status: Expired due to Fees
First Claim
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1. An apparatus comprising:

  • one or more computer-readable media comprising instructions; and

    one or more processors coupled with the one or more computer-readable media and configured to execute the instructions to cause an evolved NodeB (eNB) to;

    allocate a resource for broadcasting an advertisement by a device-to-device (D2D) advertiser via a D2D communication protocol, the advertisement being registered with an advertiser server; and

    retrieve the allocated resource based on a communication provided to the eNB that indicates that the allocated resource is no longer needed for the broadcasting of the advertisement,wherein the communication is provided by the D2D advertiser, a wireless device configured to receive the advertisement, or the advertiser server.

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