Device-to-device on-demand advertisement
First Claim
Patent Images
1. An apparatus comprising:
- one or more computer-readable media comprising instructions; and
one or more processors coupled with the one or more computer-readable media and configured to execute the instructions to cause an evolved NodeB (eNB) to;
allocate a resource for broadcasting an advertisement by a device-to-device (D2D) advertiser via a D2D communication protocol, the advertisement being registered with an advertiser server; and
retrieve the allocated resource based on a communication provided to the eNB that indicates that the allocated resource is no longer needed for the broadcasting of the advertisement,wherein the communication is provided by the D2D advertiser, a wireless device configured to receive the advertisement, or the advertiser server.
2 Assignments
0 Petitions
Accused Products
Abstract
Embodiments of computer-implemented methods, systems, computing devices, and computer-readable media are described herein for device-to-device on-demand advertisement. In some embodiments, the method may include receiving a request for broadcasting an advertisement by a device-to-device (D2D) advertiser via a D2D communication protocol, requesting that an evolved NodeB (eNB) associated with the D2D advertiser allocate a resource for broadcasting the advertisement by the D2D advertiser, determining that the broadcasting the advertisement is no longer needed, and requesting that the eNB retrieve the allocated resource. Other embodiments may be described and claimed.
-
Citations
29 Claims
-
1. An apparatus comprising:
-
one or more computer-readable media comprising instructions; and one or more processors coupled with the one or more computer-readable media and configured to execute the instructions to cause an evolved NodeB (eNB) to; allocate a resource for broadcasting an advertisement by a device-to-device (D2D) advertiser via a D2D communication protocol, the advertisement being registered with an advertiser server; and retrieve the allocated resource based on a communication provided to the eNB that indicates that the allocated resource is no longer needed for the broadcasting of the advertisement, wherein the communication is provided by the D2D advertiser, a wireless device configured to receive the advertisement, or the advertiser server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. An apparatus to be hosted by a device-to-device advertiser, the apparatus comprising:
-
a first communication module configured to receive, from an evolved NodeB (eNB), information associated with a resource allocated for broadcasting an advertisement via a device-to-device (D2D) communication protocol; and a second communication module configured to; broadcast the advertisement on the allocated resource via the D2D communication protocol based on the received information; and request that the eNB retrieve the allocated resource based on determination that the broadcast of the advertisement is no longer needed. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
-
-
20. At least one non-transitory computing device-readable medium comprising instructions stored thereon wherein the instructions, when executed on a computing device, cause a user equipment (UE) associated with the computing device to:
-
determine, from a list of broadcasted advertisements provided by a D2D advertiser over a D2D announcement channel, that an advertisement of interest is being broadcasted; identify a D2D channel allocated for the advertisement of interest based on channel information associated with the broadcasted advertisement of interest and provided via the D2D announcement channel; initiate reception of the advertisement of interest via the D2D advertisement channel; and respond, via a D2D polling channel, to polling inquiries provided by the D2D advertiser until the polling inquiries are no longer detectable, wherein the D2D inquiry communication channel, the D2D announcement channel, the D2D advertisement channel, and the D2D polling channel are provided by an evolved NodeB (eNB) associated with the D2D advertiser. - View Dependent Claims (21, 22, 23)
-
-
24. A computer-implemented method, comprising:
-
receiving, with a device-to-device (D2D) advertisement server, a request for broadcasting an advertisement by a D2D advertiser via a D2D communication protocol; requesting, with the D2D advertisement server, that an evolved NodeB (eNB) associated with the D2D advertiser allocate a resource for broadcasting the advertisement by the D2D advertiser; determining, with the D2D advertisement server, that the broadcasting the advertisement is no longer needed; and requesting, with the D2D advertisement server, that the eNB retrieve the allocated resource. - View Dependent Claims (25, 26, 27, 28, 29)
-
Specification