Television advertising message targeting according to subscriber purchasing behavior
First Claim
Patent Images
1. A method of delivering targeted television advertising, comprising:
- modeling purchasing behavior of a selected television service subscriber using a payment card transaction database with a processor;
identifying television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior with the processor;
wherein the modeling further includes;
receiving from a television service provider payment card transaction information for the selected television service subscriber via a communication interface;
searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor;
searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor;
wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and
wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous.
1 Assignment
0 Petitions
Accused Products
Abstract
A targeted television advertising system includes a modeling processor and an identification processor. The modeling processor is configured to model purchasing behavior of a selected television service subscriber using a payment card transaction database. The identification processor is configured to identify television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior.
-
Citations
11 Claims
-
1. A method of delivering targeted television advertising, comprising:
-
modeling purchasing behavior of a selected television service subscriber using a payment card transaction database with a processor; identifying television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior with the processor; wherein the modeling further includes; receiving from a television service provider payment card transaction information for the selected television service subscriber via a communication interface; searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor; searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor; wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous. - View Dependent Claims (2, 3, 4, 5)
-
-
6. A targeted television advertising system, which comprises:
-
a modeling processor configured to model purchasing behavior of a selected television service subscriber using a payment card transaction database; an identification processor configured to identify television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior; wherein the modeling processor is configured to; receiving from a television service provider payment card transaction information for the selected television service subscriber via a communication interface; searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor; searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor; wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous. - View Dependent Claims (7, 8, 9, 10)
-
-
11. A non-transitory computer-readable storage medium encoded with data and instructions, which when executed by a computing device the instructions causing the computing device to:
-
model purchasing behavior of a selected television service subscriber using a payment card transaction database;
identify television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior; and
, notify a television service provider of the identified advertising messages;wherein the instructions causing the computing device to model purchasing behavior of the selected television service subscriber include instructions causing the computing device to; receiving from the television service provider payment card transaction information for the selected television service subscriber via a communication interface; searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor; searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor; wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous.
-
Specification