Television advertising message targeting according to subscriber purchasing behavior

• US 9,060,195 B2
• Filed: 10/01/2013
• Issued: 06/16/2015
• Est. Priority Date: 10/01/2013
• Status: Active Grant

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: Hu, Po, Gerard, Jean-Pierre
• Primary Examiner(s): Asanbayev, Oleg
• Application Number:
  US14/043,518
• Publication Number:
  US 20150095944A1
• Time in Patent Office: 623 Days
• Field of Search: 725/32, 725/34, 725/36, 725/42, 705/14.4, 705/14.41, 705/14.46, 705/14.49, 705/14.51, 705/14.52, 705/14.67, 705/26.42
• US Class Current: 1/1
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A targeted television advertising system includes a modeling processor and an identification processor. The modeling processor is configured to model purchasing behavior of a selected television service subscriber using a payment card transaction database. The identification processor is configured to identify television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior.

Claims

1. A method of delivering targeted television advertising, comprising:

modeling purchasing behavior of a selected television service subscriber using a payment card transaction database with a processor;

identifying television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior with the processor;

wherein the modeling further includes;

receiving from a television service provider payment card transaction information for the selected television service subscriber via a communication interface;

searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor;

searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor;

wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and

wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous.

2. The method as claimed in claim 1, further comprising:

notifying the television service provider of the identified advertising messages with the communication interface.

3. The method as claimed in claim 1, wherein notifying the television service provider further includes providing to the television service provider a listing of the identified advertising messages in association with the identifier for the selected television service subscriber via the communication interface.

4. The method as claimed in claim 1, wherein the anonymous television service provider payment card transaction information for the selected television service subscriber is an anonymous identifier assigned by the television service provider and an anonymous purchase date, time and amount.

5. The method as claimed in claim 2, including:

periodically updating the modeled purchasing behavior of the selected television service subscriber with the processor;

identifying updated television advertising messages that may appeal to the selected television service subscriber based upon the updated modeled purchasing behavior with the processor; and

, notifying the television service provider of the updated identified advertising messages via the communication interface.

6. A targeted television advertising system, which comprises:

a modeling processor configured to model purchasing behavior of a selected television service subscriber using a payment card transaction database;

an identification processor configured to identify television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior;

wherein the modeling processor is configured to;

receiving from a television service provider payment card transaction information for the selected television service subscriber via a communication interface;

searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor;

searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor;

wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and

wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous.

7. The system as claimed in claim 6, including:

the communication interface configured to notify the television service provider of the identified advertising messages.

8. The system as claimed in claim 7, wherein the notification to the television service provider further includes a listing of the identified advertising messages in association with the identifier for the selected television service subscriber via the communication interface.

9. The system as claimed in claim 6, wherein the anonymous television service provider payment card transaction information for the selected television service subscriber is an anonymous identifier assigned by the television service provider and an anonymous purchase date, time and amount.

10. The system as claimed in claim 7, wherein:

the modeling processor is configured to periodically update the modeled purchasing behavior of the selected television service subscriber with the processor;

the identification processor is configured identify updated television advertising messages that may appeal to the selected television service subscriber based upon the updated modeled purchasing behavior; and

, the communication interface is configured to notify the television service provider of the updated identified advertising messages via the communication interface.

11. A non-transitory computer-readable storage medium encoded with data and instructions, which when executed by a computing device the instructions causing the computing device to:

model purchasing behavior of a selected television service subscriber using a payment card transaction database;

identify television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior; and

, notify a television service provider of the identified advertising messages;

wherein the instructions causing the computing device to model purchasing behavior of the selected television service subscriber include instructions causing the computing device to;

receiving from the television service provider payment card transaction information for the selected television service subscriber via a communication interface;

searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor;

searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor;

wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and

wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous.