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Television advertising message targeting according to subscriber purchasing behavior

  • US 9,060,195 B2
  • Filed: 10/01/2013
  • Issued: 06/16/2015
  • Est. Priority Date: 10/01/2013
  • Status: Active Grant
First Claim
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1. A method of delivering targeted television advertising, comprising:

  • modeling purchasing behavior of a selected television service subscriber using a payment card transaction database with a processor;

    identifying television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior with the processor;

    wherein the modeling further includes;

    receiving from a television service provider payment card transaction information for the selected television service subscriber via a communication interface;

    searching the payment card transaction database to identify the selected television service subscriber based upon the received transaction information with the processor;

    searching the payment card transaction database for credit card purchase transactions made by the selected television service subscriber with the processor;

    wherein the payment card transaction information received from the television service provider further includes an identifier for the selected television service subscriber and transaction date, time and amount for a purchase of television service; and

    wherein the television service provider payment card transaction information for the selected television service subscriber received from the television service provider is anonymous.

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