System and method for management and delivery of content and rules

• US 9,064,273 B2
• Filed: 01/07/2013
• Issued: 06/23/2015
• Est. Priority Date: 04/23/2004
• Status: Active Grant

• Current Assignee: JP Morgan Chase Bank, N.A. (JP Morgan Chase & Co)
• Original Assignee: JP Morgan Chase Bank, N.A. (JP Morgan Chase & Co)
• Inventors: Brenner, Margaret S., Proud, Scott C.
• Primary Examiner(s): WILSON, CANDICE D C
• Application Number:
  US13/735,109
• Publication Number:
  US 20130124312A1
• Time in Patent Office: 897 Days
• Field of Search: 705/1.1, 705/14.72
• US Class Current: 1/1
• CPC Class Codes: G06F 16/214 Database migration support
• CPC Class Codes: G06F 16/254 Extract, transform and load [ETL] procedures, e.g. ETL data flows in data warehouses
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and methods for management and delivery of content and rules is disclosed. An exemplary method may comprise managing, for an organization, a plurality of data and a plurality of content in separate database entities, wherein the plurality of content is associated with the plurality of data based on a plurality of rules; packaging the plurality of rules with the plurality of content in a carrier that is independent from one or more presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data; delivering the plurality of data and the carrier to the one or more presentation channels; integrating, at the one or more presentation channels, the plurality of data with the plurality of content based on the plurality of rules; and distributing the integrated data and content through the one or more presentation channels.

Claims

1. A computer-implemented method for management and delivery of content and rules by a content management system to multiple different types of presentation channels, wherein the presentation channels include an Internet web site, the method comprising:

receiving informational data at the content management system over a network from multiple sources through a data migration interface;

storing multiple items in separate database entities in a central location accessible to the content management system in at least one computer memory, the multiple items including,

the informational data received through the data migration interface,

content including text content and graphic content stored in a media independent format, and

logic and business rules governing a logical combination and a physical layout of the informational data and the content;

accessing the stored items using at least one computer processor of the content management system running a content management application to manage the multiple stored items, wherein management includes;

packaging the multiple items for the multiple different presentation channels using the content management system into a media independent carrier, and

delivering the informational data, the stored logic and business rules, and the content in the media independent carrier to the multiple different types of presentation channels including the Internet website, enabling logical integration of the informational data with the content based on the plurality of logic and business rules at each presentation channel; and

using a presentation channel computer processor at each presentation channel for integrating the delivered informational data and the content at based on the delivered logic and business rules to provide customized output to individual recipients based on the type of presentation channel and distributing the customized output to the individual recipients.

2. The method of claim 1, wherein providing the customized output comprises providing coupons.

3. The method of claim 1, wherein one of the types of presentation channels is an ATM machine.

4. The method of claim 1, further comprising managing a customer database including basic identifying information, account information, and spending patterns.

5. The method of claim 4, further comprising importing the informational data from the databases for packaging in a media independent carrier.

6. The method of claim 1, wherein the rules reflect particular promotional offers.

7. The method of claim 5, wherein the rules reflect qualification algorithms for the promotional offers.

8. The method of claim 1, further comprising delivering the informational data over a network.

9. The method according to claim 1, wherein the informational data is associated with a plurality of products and a plurality of clients.

10. The method according to claim 1, further comprising embedding a plurality of style tags with the content, wherein the plurality of style tags is associated with the content based on the rules.

11. The method according to claim 1, wherein the content comprises at least one of:

a discrete text element;

a compiled text element; and

a graphic element.

12. The method according to claim 1, further comprising packaging the content for delivery based on an extensible markup language (XML).

13. The method according to claim 1, further comprising packaging the rules for delivery based on an XSL transformations (XSLT) language.

14. The method according to claim 1, wherein the integration of the informational data with the content is further based on specific needs of the at least one presentation channel.

15. The method according to claim 1, further comprising editing the content and the rules via a user interface.

16. A computer-implemented system including a content management system for management and delivery of content and rules to multiple different types of presentation channels including an Internet website, the system comprising:

a data migration interface within the content management system for receiving informational data over a network from multiple sources;

at least one computer memory storing multiple items in separate database entities in a central location accessible to the content management system, the multiple items including,

the informational data received through the data migration interface,

content including text content and graphic content stored in a media independent format, and

logic and business rules governing a logical combination and a physical layout of the informational data and the content;

at least one computer processor of the content management system running a content management application for accessing the stored items to manage the stored informational data and the stored content by performing steps including;

packaging the multiple items for the multiple different types of presentation channels using the content management system into a media independent carrier, and

delivering the informational data, the stored logic and business rules, and the content in the media independent carrier to the multiple different types of presentation channels including the Internet website, enabling logical integration of the informational data with the content based on the plurality of logic and business rules at each presentation channel; and

a presentation channel computer processor at each presentation channel for integrating the delivered informational data and the content at each of the multiple types of presentation channels based on the delivered logic and business rules to provide customized output to individual recipients based on the type of presentation channel; and

distributing the customized output to the individual recipients.

17. The system of claim 16, wherein providing the customized output comprises providing coupons.

18. The system of claim 16, wherein one of the types of presentation channels is an ATM machine.

19. The system of claim 16, further comprising managing a customer database including basic identifying information, account information, and spending patterns.

20. The system of claim 19, further comprising importing the informational data from the databases for packaging in a media independent carrier.

21. The system of claim 16, wherein the rules reflect particular promotional offers.

22. The system of claim 21, wherein the rules reflect qualification algorithms for the promotional offers.

23. The system of claim 16, further comprising delivering the informational data over a network.

24. The system according to claim 16, wherein the informational data is associated with a plurality of products and a plurality of clients.

25. The system according to claim 16, further comprising embedding a plurality of style tags with the content, wherein the plurality of style tags is associated with the content based on the rules.

26. The system according to claim 16, wherein the content comprises at least one of:

a discrete text element;

a compiled text element; and

a graphic element.

27. The system according to claim 16, further comprising packaging the content for delivery based on an extensible markup language (XML).

28. The system according to claim 16, further comprising packaging the rules for delivery based on an XSL transformations (XSLT) language.

29. The system according to claim 16, wherein the integration of the informational data with the content is further based on specific needs of each presentation channel.

30. The system according to claim 16, further comprising editing the content and the rules via a user interface.