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Traffic signal connected digital electronic display and method of controlling the same

  • US 9,064,409 B1
  • Filed: 12/18/2013
  • Issued: 06/23/2015
  • Est. Priority Date: 07/22/2011
  • Status: Active Grant
First Claim
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1. A traffic signal comprising:

  • a supporting structure; and

    a digital electronic display mounted on the supporting structure, the digital electronic display comprisinga communication unit configured to receive content including content segments and metadata,a display screen, anda processor configured to;

    control the display of at least a red light and a green light on the display screen through illumination of a portion of the display screen with reference to a control signal for controlling the traffic signal,analyze an image signal output by a camera configured to capture images of vehicles in front of the traffic signal to obtain demographic information related to the vehicles in front of the traffic signal, andpresent one or more of the content segments on the display screen based on the metadata and substantially for the entire duration when the red light is illuminated, wherein the one or more of the content segments presented on the display screen are determined with reference to the demographic information related to the vehicles in front of the traffic signal.

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