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System and method for managing, converting and displaying video content on a video-on-demand platform, including ads used for drill-down navigation and consumer-generated classified ads

  • US 9,066,118 B2
  • Filed: 03/14/2013
  • Issued: 06/23/2015
  • Est. Priority Date: 07/30/2004
  • Status: Active Grant
First Claim
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1. A web-based content management system, comprising:

  • (a) an input module stored on first non-transitory computer-readable memory operatively connected to one or more computers and configured to receive at the one or more computers from a content provider device via the Internet at least the following digital content;

    (i) a video content, along with(ii) respective content-characterizing data comprising;

    (1) respective title information comprising a respective title, and(2) respective content provider designated hierarchically arranged category information andsubcategory information to specify a location of the respective title information for the video content in an interactive user interface of a predetermined video-on-demand application, said content provider designated category and subcategory information associated with the respective title information of the video content using a same hierarchical structure of categories and subcategories for placement of respective title information of associated video content as is to be used in the interactive user interface of the predetermined video-on-demand application;

    (b) a content screening module stored on second non-transitory computer-readable memory operatively connected to the one or more computers and configured to screen by the one or more computers the video content for at least one of objectionable text, objectionable audio, objectionable video, or objectionable images to determine whether to include or reject from inclusion the video content in the predetermined video-on-demand application;

    (c) an encoding module stored on third non-transitory computer-readable memory operatively connected to the one or more computers and configured to encode by the one or more computers the video content to an encoded video content file in a format capable of playback on the predetermined video-on-demand application;

    (d) a video-on-demand application-readable metadata generating module stored on fourth non-transitory computer-readable memory operatively connected to the one or more computers and configured to generate associated video-on-demand application-readable metadata for the encoded video content file by converting at least a portion of the content-characterizing data into a format readable by the predetermined video-on-demand application so that the associated video-on-demand application-readable metadata can be used with the encoded video content file in order to specify the respective title information for the video content in the interactive user interface of the predetermined video-on-demand application presenting the respective title information in a hierarchical ordering according to the received content provider designated hierarchically arranged category information and subcategory information so that the video content is locatable by a television user when using the predetermined video-on-demand application offered by a digital television service provider system; and

    (e) a packaging module stored on fifth non-transitory computer-readable memory operatively connected to the one or more computers and configured to generate a data package for transport, directly or indirectly, from the one or more computers to the predetermined video-on-demand application, the data package comprising the encoded video content file and the associated video-on-demand application-readable metadata.

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