Standardizing video content for use in generating an advertising overlay

• US 9,066,130 B1
• Filed: 10/07/2013
• Issued: 06/23/2015
• Est. Priority Date: 12/17/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Buron, Florian, Krishnappa, Chirayu, McClendon, BethEllyn, Schrock, Jasson Arthur, Tibell, Johan, Tran, Thai
• Primary Examiner(s): ALLEN, WILLIAM J
• Application Number:
  US14/047,999
• Time in Patent Office: 624 Days
• Field of Search: 705 261- 272, 705 51- 59, 725 42- 43, 725/51, 725 60- 61
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0619 Neutral agent
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4627 Rights management associated to the content security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and system for displaying a click-to-buy overlay for an item on a video in a video hosting site. The item is matched to the video according to video metadata and/or rules selected by the video rights holder. If the uploader is not the video rights holder, the video rights holder can choose to monetize the video by selecting Click-to-Buy metadata and/or rules. A viewer of the video can choose between multiple retailers for an item offered in the overlay. The viewer can further navigate between multiple overlays associated with the video while the video is playing.

Claims

1. A method for standardizing videos, comprising:

receiving, by a server, a first video and a second video, the first video having first metadata describing an item for sale and the second video having second metadata indicating that the second video is related to the first video;

processing, by the server, the first video and the second video to create a standardized first video and a standardized second video for output;

receiving a request for the second video from a client;

responsive to the second metadata associated with the second video indicating that the second video and the first video are related, advertising the item for sale by instructing the client to;

display an advertisement during playback of the standardized second video, the advertisement advertising the item for sale and specifying a list of multiple alternative retailers offering the item for sale; and

display, within the advertisement, only one of the retailers from the list of multiple alternative retailers responsive to a selection of the retailer from the list.

2. The method of claim 1 wherein the client receives the second video from a video hosting server.

3. The method of claim 2, further comprising:

receiving, by the video hosting server, revenue from the retailer for a purchase of the item from the retailer via the advertisement; and

allocating, a portion of the revenue to a rights holder.

4. The method of claim 2, wherein the user requests the second video using an embedded player that is contained on a third party web site.

5. The method of claim 1 wherein the first metadata associated with the first video further includes an indication of a type of item for advertisement with the second video, and the advertised item is of the indicated type.

6. The method of claim 1, wherein the first metadata associated with the first video further describes an audio recording associated with the first video and the item is associated with the described audio recording.

7. The method of claim 1, wherein the first metadata associated with the first video further describes a product displayed in the first video and the item is associated with the displayed product.

8. The method of claim 1, wherein the first metadata associated with the first video is further associated with metadata for the item.

9. The method of claim 1 wherein the advertisement overlays content on the second video during playback.

10. A computer-program product for standardizing videos, the computer program product comprising a non-transitory computer-readable storage medium storing executable code for:

receiving, by a server, a first video and a second video, the first video having first metadata describing an item for sale and the second video having second metadata indicating that the second video is related to the first video;

processing, by the server, the first video and the second video to create a standardized first video and a standardized second video for output;

receiving a request for the second video from a client;

responsive to the second metadata associated with the second video indicating that the second video and the first video are related, advertising the item for sale by instructing the client to;

display an advertisement during playback of the standardized second video, the advertisement advertising the item for sale and specifying a list of multiple alternative retailers offering the item for sale; and

display, within the advertisement, only one of the retailers from the list of multiple alternative retailers responsive to a selection of the retailer from the list.

11. A computer system for standardizing videos, the system comprising:

a computer processor; and

a non-transitory computer-readable storage medium storing executable code that when executed by the processor cause the processor to;

receiving, by a server, a first video and a second video, the first video having first metadata describing an item for sale and the second video having second metadata indicating that the second video is related to the first video;

processing, by the server, the first video and the second video to create a standardized first video and a standardized second video for output;

receiving a request for the second video from a client;

responsive to the second metadata associated with the second video indicating that the second video and the first video are related, advertising the item for sale by instructing the client to;

display an advertisement during playback of the standardized second video, the advertisement advertising the item for sale specifying a list of multiple alternative retailers offering the item for sale; and

display, within the advertisement, only one of the retailers from the list of multiple alternative retailers responsive to a selection of the retailer from the list.