Method of providing digital content for users of physical items
First Claim
1. A method of providing a user with digital content related to an item, the item associated with a smart tag encoded with an item identifier that identifies the item, the smart tag configured to transmit the item identifier to an electronic device of the user when the electronic device is positioned proximate to the smart tag, the method comprising:
- receiving, at a server from an application running on the electronic device of the user, a request to provide digital content related to the item, the request including a user identifier of the user and the item identifier transmitted from the smart tag to the electronic device upon the user positioning the electronic device proximate to the smart tag;
determining, by the server, whether the item is registered to the user, wherein the item is determined to be registered to the user if the item identifier is associated in a data store with the user identifier;
if the item is determined to be registered to the user, causing the application running on the electronic device of the user to display registered-user digital content that is designated for registered users; and
if the item is determined not to be registered to the user, causing the application running on the electronic device of the user to offer the user an option to register the item to the user and to display to the user digital content that is designated for non-registered users;
wherein the registered-user digital content is different from the digital content that is designated for non-registered users.
1 Assignment
0 Petitions
Accused Products
Abstract
Systems, apparatuses, and methods are provided for enhancing users'"'"' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item and sends the selected digital content to the user'"'"'s electronic device for display.
51 Citations
37 Claims
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1. A method of providing a user with digital content related to an item, the item associated with a smart tag encoded with an item identifier that identifies the item, the smart tag configured to transmit the item identifier to an electronic device of the user when the electronic device is positioned proximate to the smart tag, the method comprising:
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receiving, at a server from an application running on the electronic device of the user, a request to provide digital content related to the item, the request including a user identifier of the user and the item identifier transmitted from the smart tag to the electronic device upon the user positioning the electronic device proximate to the smart tag; determining, by the server, whether the item is registered to the user, wherein the item is determined to be registered to the user if the item identifier is associated in a data store with the user identifier; if the item is determined to be registered to the user, causing the application running on the electronic device of the user to display registered-user digital content that is designated for registered users; and if the item is determined not to be registered to the user, causing the application running on the electronic device of the user to offer the user an option to register the item to the user and to display to the user digital content that is designated for non-registered users; wherein the registered-user digital content is different from the digital content that is designated for non-registered users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system of providing a user with digital content related to an item, the item associated with a smart tag encoded with an item identifier that identifies the item, the smart tag configured to transmit the item identifier to an electronic device of the user when the electronic device is positioned proximate to the smart tag, the system comprising:
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a processor; and a memory device including instruction that, when executed by the processor, cause the processor to; receive from an application running on the electronic device of the user, a request to provide digital content related to the item, the request including a user identifier of the user and the item identifier transmitted from the smart tag to the electronic device upon the user positioning the electronic device proximate to the smart tag; determine whether the item is registered to the user, wherein the item is determined to be registered to the user if the item identifier is associated in a data store with the user identifier; if the item is determined to be registered to the user, cause the application running on the electronic device of the user to display registered-user digital content that is designated for registered users; and if the item is determined not to be registered to the user, cause the application running on the electronic device of the user to offer the user an option to register the item to the user and to display to the user digital content that is designated for non-registered users; wherein the registered-user digital content is different from the digital content that is designated for non-registered users. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method, comprising:
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receiving, by an application running on an electronic device, an item identifier that identifies an item associated with a smart tag, the item identifier being transmitted from the smart tag of the item to the application running on the electronic device when the electronic device is positioned proximate to the smart tag of the item; sending, by the application running on the electronic device to a server, a request for a digital experience related to the item associated with the smart tag, the request including a user identifier that identifies the user and the item identifier that identifies the item associated with the smart tag; if the server determines that the item associated with the smart tag is registered to the user, receiving, by the application running on the electronic device from the server, at least one option of registered user content that the user can select for the digital experience related to the item associated with the smart tag; displaying, by the application running on the electronic device, an option menu that includes the at least one option of registered user content that the user can select for the digital experience related to the item associated with the smart tag; responsive to a user selection of the at least one option of registered user content that the user can select for the digital experience related to the item associated with the smart tag, sending, by the application running on the electronic device to the server, the user selection of the at least one option of registered user content that the user can select for the digital experience related to the item associated with the smart tag; receiving, by the application running on the electronic device from the server, digital content for providing the digital experience related to the item associated with the smart tag, wherein the digital content corresponds with the at least one option of registered user content selected by the user; and providing, by the application running on the electronic device, the digital experience based at least in part on the digital content that corresponds to the at least one option of registered user content selected by the user; if the server determines that the item associated with the smart tag is not registered to the user, receiving, by the application running on the electronic device from the server, at least one option of non-registered user content that non-registered users can select for the digital experience related to the item associated with the smart tag; displaying, by the application running on the electronic device, an non-registered user option menu that includes the at least one option of non-registered user content that non-registered users can select for the digital experience related to the item associated with the smart tag and a registration option that enables the user to register the item to the user; responsive to a selection of the at least one option of non-registered user content that non-registered users can select for the digital experience related to the item associated with the smart tag, sending, by the application running on the electronic device to the server, the selection of at least one option of non-registered user content that non-registered users can select for the digital experience related to the item associated with the smart tag; receiving, by the application running on the electronic device from the server, digital content for providing the digital experience related to the item associated with the smart tag, wherein the digital content corresponds to the at least one option of non-registered user content selected by the user; and providing, by the application running on the electronic device, the digital experience based at least in part on the digital content that corresponds to the at least one option of non-registered user content selected by the user. - View Dependent Claims (30, 31, 32, 35, 36, 37)
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33. The method of 29, wherein server is configured to:
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store, in a database, a user account including a user identifier that identifies the user, at least one item identifier that identifies at least one item registered to the user, and information that identifies the at least one option of registered user content that the user can select for the digital experience related to the at least one item registered to the user; and store, in the database, item information including at least one item identifier that identifies at item associated with the smart tab and information that identifies the at least one option of non-registered user content that non-registered users can select for the digital experience related to the item associated with the smart tab.
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34. The method of 33, wherein server is configured to:
determine whether the item associated with the smart tag is registered to the user based on whether the item identifier transmitted from the smart tag corresponds with the at least one item identifier included in the user account of the user.
Specification