Automated detection and exposure of behavior-based relationships between browsable items

• US 9,070,156 B2
• Filed: 12/09/2013
• Issued: 06/30/2015
• Est. Priority Date: 09/18/1998
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Linden, Gregory D., Smith, Brent Russell, Zada, Nida K.
• Primary Examiner(s): ZARE, SCOTT A
• Application Number:
  US14/100,849
• Publication Number:
  US 20140100986A1
• Time in Patent Office: 568 Days
• Field of Search: 705/26.7
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 51/02 using automatic reactions or user delegation, e.g. automatic replies or chatbot-generated messages
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface

Abstract

Various processes are disclosed for discovering item relationships between particular items, such as products represented in an electronic catalog, based on monitored user behaviors (e.g., item viewing activities, item purchases, shopping cart activities, etc.). The discovered item relationships may, for example, be used to generate personalized item recommendations for users, and/or to supplement item detail pages of an electronic catalog with lists of related items. Also disclosed are processes for generating personalized item recommendations based on users'"'"' search activities and browse node visits.

Claims

1. A computer process for detecting item relationships, comprising:

providing a user interface that includes functionality for users to interactively select individual items for viewing and to view the selected items;

maintaining, in computer storage, user-specific session records that identify particular items selected by the users for viewing via the user interface, each session record corresponding to a respective browsing session of a user;

generating, for each of a plurality of pairs of the items, a respective data value representing a degree of relationship between the two items of the pair, wherein generating the data value for a pair comprises using the user-specific session records to determine how frequently both items of the pair are selected for viewing within a common browsing session;

generating, based on the data values, a mapping that maps items to related items; and

during a browsing session of a first user;

maintaining a record of a plurality of items selected by the first user for viewing during the browsing session;

selecting, based on the mapping, a plurality of additional items that are related to the plurality of items selected for viewing; and

generating a personalized page for the first user that lists (1) the plurality of items selected for viewing, and (2) the plurality of additional items;

said process performed entirely by a computer system that comprises one or more physical servers.

2. The process of claim 1, wherein generating the data value for the pair comprises determines how many browsing sessions occurred in which both items of the pair were selected for viewing.

3. The process of claim 1, wherein at least some of the session records used to generate the data values are anonymous session records that are not linked to a user identity.

4. The process of claim 1, further comprising, by said computer system:

identifying, based on the mapping, a second plurality of items that are related to a first item; and

supplementing a page corresponding to the first item with an indication that the second plurality of items are viewed by users who view the first item.

5. The process of claim 4, wherein the first item is a product for which insufficient sales data exists to detect purchase-based item relationships between the first item and other items.

6. The process of claim 1, wherein the items are catalog items available for purchase via the user interface, and at least some of the session records used to generate the data values are records of sessions in which no items were purchased.

7. The process of claim 1, wherein at least some of the data values are generated without reliance on purchase transaction data.

8. The process of claim 1, wherein the items are catalog items represented in an electronic catalog.

9. The process of claim 8, wherein the electronic catalog comprises item detail pages that correspond to respective items, and wherein maintaining the user-specific session records comprises treating user visits to the item detail pages as selections of corresponding items for viewing.

10. The process of claim 1, wherein maintaining the user-specific session records comprises determining whether a browsing session has ended based at least partly on whether a checkout transaction has occurred.

11. A computer system comprising one or more physical servers, said computer system programmed and configured to implement at least:

a server system that provides interactive user access, via a user interface, to a repository of viewable items, said items individually selectable by users for viewing via the user interface;

a monitoring system that maintains, in computer storage, session records that identify particular items selected for viewing by the users via the user interface, each session record corresponding to a respective browsing session of a user; and

a similar item detection system that generates, for each of a plurality of pairs of the items, a respective data value representing a degree of relationship between the two items of the pair, said similar item detection system configured to generate the data values at least partly by using the session records to determine how frequently particular items are selected for viewing within a common browsing session, wherein the similar item detection system additionally uses the data values to generate a mapping that maps items to related items;

wherein the computer system is further programmed to;

maintain a record of a plurality of items selected by a first user for viewing during a browsing session for the first user;

select, based on the mapping, a plurality of additional items that are related to the plurality of items selected for viewing; and

during said browsing session of the first user, generate a personalized page for the first user that lists (1) the plurality of items selected for viewing, and (2) the plurality of additional items.

12. The computer system of claim 11, wherein the monitoring system maintains anonymous session records that are not linked to user identities, and the similar item detection system uses the anonymous session records to generate the data values.

13. The computer system of claim 11, wherein the computer system is additionally programmed to:

identify, based on the mapping, a second plurality of items that are related to a first item; and

supplement a page corresponding to the first item with an indication that the second plurality of items are viewed by users who view the first item.

14. The computer system of claim 13, wherein the first item is a product for which insufficient purchase data exists to detect purchase-based item relationships between the first item and other items.

15. The computer system of claim 11, wherein the items are catalog items available for purchase via the computer system, and wherein at least some of the session records used to generate the data values are records of sessions in which no items were purchased.

16. The computer system of claim 11, wherein the similar item detection system generates the data values without reliance on purchase data.

17. The computer system of claim 11, wherein the similar item detection system, in generating the data value for an item pair, determines how many browsing sessions occurred in which both items of said item pair were selected for viewing.

18. The computer system of claim 11, wherein the items are catalog items represented in an electronic catalog.

19. The computer system of claim 18, wherein the electronic catalog comprises item detail pages that correspond to respective items, and the monitoring system, in maintaining the session records, treats user visits to the item detail pages as selections of corresponding items for viewing.

20. The computer system of claim 11, wherein the monitoring system, in maintaining the session records, determines whether a browsing session has ended based at least partly on whether a checkout transaction has occurred.

21. Non-transitory computer storage comprising a storage medium, said non-transitory computer storage having stored thereon executable code that directs a computer system to perform a process that comprises:

maintaining, in computer storage, session records that identify particular items selected by users for viewing during browsing sessions of the users, said items selected via a user interface that includes functionality for the users to individually select the items for viewing and to view the selected items;

generating, for each of a plurality of pairs of the items, a respective data value representing a degree of relationship between the two items of the pair, wherein generating the data value for a pair comprises using the session records to determine how frequently both items of the pair are selected for viewing within a common browsing session;

generating, based on the data values, a mapping that maps items to related items;

maintaining, during a browsing session of a first user, a record of a plurality of items selected by the first user for viewing during the browsing session;

selecting, based on the mapping, a plurality of additional items that are related to the plurality of items selected for viewing; and

generating, during the browsing session, a personalized page for the first user that lists (1) the plurality of items selected for viewing, and (2) the plurality of additional items.

22. The non-transitory computer storage of claim 21, wherein maintaining the session records comprises treating user visits to item detail pages as selections of corresponding items for viewing.

23. The non-transitory computer storage of claim 21, wherein maintaining the session records comprises determining whether a browsing session has ended based at least partly on whether a checkout transaction has occurred.

24. The non-transitory computer storage of claim 21, wherein generating the data value for the pair comprises determines how many browsing sessions occurred in which both items of the pair were selected for viewing.