Method and system for displaying items

• US 9,075,492 B1
• Filed: 03/30/2007
• Issued: 07/07/2015
• Est. Priority Date: 03/30/2007
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Scott, Sean M., Gradt, Douglas J., Irvine, Doug, Hoofien, Nimrod, Manolis, Eva, Bates, Amy, Vigder, Christopher J.
• Primary Examiner(s): ABDUL-ALI, OMAR R
• Application Number:
  US11/694,726
• Time in Patent Office: 3,021 Days
• Field of Search: 715/800, 715/804, 715/962, 715/781, 715/801, 345/660, 345/666
• US Class Current: 1/1
• CPC Class Codes: G06F 2203/04803 Split screen, i.e. subdividing the display area or the window area into separate subareas
• CPC Class Codes: G06F 2203/04805 Virtual magnifying lens, i.e. window or frame movable on top of displayed information to enlarge it for better reading or selection
• CPC Class Codes: G06F 2203/04806 Zoom, i.e. interaction techniques or interactors for controlling the zooming operation
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Methods and systems for selecting and displaying items includes causing the display of a large image of a selected item, a plurality of view icons indicative of different views of the selected item, and item details associated with a selected item. After the customer selects a view and/or color for the large image and mouses over the image, a zoom box appears and a corresponding magnified image window appears with a magnified image of the zoom box image for the selected view and color of the item.

Claims

1. A method, comprising:

causing a display of a screen having a plurality of screen sections, comprising;

a large image section having a large image of a view of an item,

a zoom box disposed over at least a portion of the large image in response to a mouse-over selection of the portion of the large image, and

a magnified image section having a predetermined portion of a high-resolution image having dimensions X2,Y2,

wherein the magnified image section has dimensions X3,Y3,

wherein the large image section having dimensions X1,Y1,

wherein the zoom box having dimensions Xz,Yz, and

wherein the predetermined portion of the high-resolution image is larger than the portion of the large image by a predetermined magnification amount; and

determining a size of the zoom box by the equations;

Xz=X1(X3/X2) and Yz=Y1(Y3/Y2).

2. A method comprising:

causing a display of a large image of a view of a selected item, wherein the view corresponds to a selected one of a plurality of view icons;

causing a display of a zoom box over at least a portion of the large image in response to a selection of at least a portion of the large image, wherein the portion of the large image within the zoom box is a zoom box image;

causing a display of a portion of a high-resolution image, wherein the high-resolution image corresponds to the large image, and wherein the high-resolution image is larger than the zoom box image,

wherein the high-resolution image is not generated by a magnification of the zoom box image, and

wherein the zoom box has dimensions that are determined based at least in part on at least one of a dimension of the high-resolution image, a dimension of the portion of the high-resolution image and a dimension of the large image.

3. The method of claim 2, wherein the high-resolution image has dimensions X2,Y2,

wherein the portion of the high-resolution image has dimensions X3,Y3,

wherein the large image has dimensions X1,Y1, and

wherein the zoom box has dimensions Xz,Yz, and

wherein the method further comprises:

determining a size of the zoom box according to the equations;

Xz=X1(X3/X2) and Yz=Y1(Y3/Y2).

4. The method of claim 2, further comprising:

causing a display of an updated view of the large image in response to a selection of another one of the view icons,

wherein the large image of the view of the selected item is displayed in a first location on a first browser screen, and

wherein the updated view is displayed in the first location on the first browser screen.

5. The method of claim 2, wherein the portion of the high-resolution image is larger than the zoom box image by a predetermined magnification amount.

6. The method of claim 2, wherein the selection of at least the portion of the large image comprises a mouse-over selection.

7. The method of claim 2, further comprising:

changing the view of the large image in response to a selection of another one of the view icons.

8. The method of claim 2, further comprising:

changing a location of the zoom box in response to a position of a mouse cursor.

9. The method of claim 2, wherein the box and the portion of the high-resolution image disappear when no portion of the large image is selected.

10. The method of claim 2, wherein the large image has a color indicative of a selected color icon.

11. The method of claim 2, further comprising:

causing a display of predetermined item details about the selected item.

12. The method of claim 11, wherein the portion of the high-resolution image is displayed over at least a portion of the item details, thereby blocking the display of at least the portion of the item details.

13. The method of claim 12, wherein the zoom box and the portion of the high-resolution image disappear when no portion of the large image is selected.

14. The method of claim 11, wherein the item details section comprises a plurality of color icons, and

wherein the method further comprises:

accepting a selection of one of the color icons as a selected color icon.

15. The method of claim 14, wherein the large view has a color corresponding to the selected color icon.

16. The method of claim 11, wherein the item details section comprises at least one of a plurality of color icons, a plurality of size icons or a plurality of width icons.

17. The method of claim 16, further comprising:

automatically updating at least one of the color icons, the size icons or the width icons to indicate an availability of the selected item in response to a selection of the at least one of the color icons, the size icons or the width icons.

18. The method of claim 2, further comprising:

causing a display of a slide show viewer having at least two viewer images corresponding to at least two items, wherein one of the at least two items is the selected item; and

accepting a selection of one of the viewer images corresponding to the selected item.

19. The method of claim 18, further comprising:

allowing a purchase of at least one item associated with the selected one of the viewer images in the slide show viewer.

20. The method of claim 2, wherein the selected item comprises at least one of a shoe or a handbag.

21. A method, comprising:

causing a display of a plurality of view icons, wherein each of the view icons is indicative of a different view of an item;

accepting a selection of at least one of the view icons as a selected view icon;

causing a display of a large image of a view of the item corresponding to the selected view icon;

causing a display of a zoom box over at least a portion of the large image in response to a selection of the portion of the large image;

causing a display of a predetermined portion of a high-resolution image corresponding to the portion of the large image, wherein the predetermined portion being larger than the portion of the large image; and

changing the view of the item in response to a change in the selected view icon,

wherein the changing comprises causing the display of an updated view of the large image in response to selection of another of the view icons, the updated view being on the same browser screen and in the same location as a prior view of the large image, and

wherein dimensions of the zoom box are determined from dimensions of at least one of the high-resolution image, the predetermined portion of the high-resolution image or the large image.

22. The method of claim 21, wherein the high-resolution image has dimensions X2,Y2,

wherein the predetermined portion of the high-resolution image has dimensions X3,Y3,

wherein the large image has dimensions X1,Y1, and

wherein the zoom box has dimensions Xz,Yz, and

wherein the method further comprises:

determining a size of the zoom box by the equations;

Xz=X1(X3/X2) and Yz=Y1(Y3/Y2).

23. The method of claim 21, wherein the predetermined portion of the high-resolution image is larger than the portion of the large image by a predetermined magnification amount.

24. The method of claim 21, wherein the selection comprises a mouse-over selection.

25. The method of claim 21, further comprising:

changing a location of the zoom box in response to a position of a mouse cursor.

26. The method of claim 21, wherein the zoom box and the predetermined portion of the high-resolution image disappear when no portion of the large image is selected.

27. The method of claim 21, wherein the large image has a color indicative of a selected color icon.

28. The method of claim 21, further comprising:

causing a display of predetermined item details about the selected item.

29. The method of claim 28, wherein the predetermined portion of the high-resolution image is displayed over at least a portion of the item details.

30. The method of claim 21, further comprising:

causing the display of a slide show viewer having at least two viewer images, wherein each of the viewer images corresponds to an item, and wherein one of the viewer images corresponds to the selected item; and

accepting a selection of the one of the viewer images corresponding to the selected item.

31. The method of claim 21, wherein the selected item comprises at least one of a shoe or a handbag.

32. A non-transitory computer-readable medium having computer-executable instructions stored thereon,

wherein the instructions, when executed, cause a computer system having at least one computer processor to perform a method comprising:

causing a display of a large image of a view of a selected item;

causing a display of a zoom box over at least a portion of the large image in response to a selection of at least one of a plurality of view icons; and

causing a display of a predetermined portion of a high-resolution image corresponding to the zoom box image,

wherein the predetermined portion of the high-resolution image corresponding to the zoom box image is larger than the portion of the large image, and

wherein the zoom box has dimensions that are determined from at least one dimension of the high-resolution image, the predetermined portion of the high-resolution image and the large image.

33. The non-transitory computer-readable medium of claim 32, wherein said user interface causes the display to change said view of said large image in response to selection of another one of said view icons.

34. The non-transitory computer-readable medium of claim 32,

wherein the high-resolution image has dimensions X2,Y2,

wherein the predetermined portion of said high-resolution image has dimensions X3,Y3,

wherein the large image has dimensions X1,Y1, and

wherein the zoom box has dimensions Xz,Yz, and

wherein the method further comprises:

determining a size of the zoom box by the equations;

Xz=X1(X3/X2) and Yz=Y1(Y3/Y2).

35. A method performed by a computer system, wherein the method comprises:

causing a display of a large image of a view of a selected item, wherein the view corresponds to a selected one of a plurality of view icons;

causing a display of a zoom box over at least a portion of the large image in response to a selection of at least the portion of the large image; and

causing a display of a predetermined portion of a high-resolution image corresponding to said portion of said large image, said predetermined portion being larger than said portion of said large image,

wherein the zoom box has dimensions that are determined from dimensions of the high-resolution image, the predetermined portion of the high-resolution image and the large image.

36. The method of claim 35,

wherein the high-resolution image has dimensions X2,Y2,

wherein the predetermined portion of the high-resolution image has dimensions X3,Y3,

wherein the large image has dimensions X1,Y1, and

wherein the zoom box has dimensions Xz,Yz, and

wherein the method further comprises:

determining the dimensions of the zoom box by the equations;

Xz=X1(X3/X2) and Yz=Y1(Y3/Y2).

37. A computer system having a computer that executes a computer program which causes the display of information indicative of a plurality of items, the computer program causing the computer system to perform a method, comprising:

causing a display of a large image of a view of a selected item, said view corresponding to a selected one of a plurality of view icons;

causing a display of a zoom box over at least a portion of said large image in response to a selection of at least said portion of said large image; and

causing a display of a predetermined portion of a high-resolution image, said predetermined portion of said high-resolution image being larger than said portion of said large image,

wherein dimensions of the zoom box are determined based at least in part on dimensions of the high-resolution image, dimensions of the predetermined portion of the high-resolution image, and dimensions of the large image.

38. The method of claim 37, wherein the high-resolution image has dimensions X2,Y2,

wherein the predetermined portion of said high-resolution image has dimensions X3,Y3,

wherein the large image has dimensions X1,Y1, and

wherein the zoom box has dimensions Xz,Yz, and

wherein the method further comprises:

determining the dimensions of the zoom box by the equations;

Xz=X1(X3/X2) and Yz=Y1(Y3/Y2).