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Computer implemented methods and apparatus for determining whether to continue relationships in an online social network

  • US 9,075,766 B2
  • Filed: 07/02/2013
  • Issued: 07/07/2015
  • Est. Priority Date: 07/12/2012
  • Status: Active Grant
First Claim
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1. A computer implemented method for determining whether to continue a relationship in an online social network, the method comprising:

  • maintaining, at a server, data entries in one or more database tables, the data entries including;

    an identification of an entity,an identification of a user having a social networking relationship with the entity, andan affinity score indicating an amount of interaction by the user with the entity;

    adjusting the affinity score by an inflation factor to determine a normalized affinity score;

    determining a ratio of the normalized affinity score to a measure of an amount of content associated with the entity and published in a feed accessible by the user;

    comparing the ratio with a threshold;

    determining that the ratio meets or traverses the threshold; and

    identifying, when the ratio meets or traverses the threshold, the social networking relationship between the user and the entity as a candidate for being discontinued.

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