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Selection of advertisements via viewer feedback

  • US 9,077,458 B2
  • Filed: 06/17/2011
  • Issued: 07/07/2015
  • Est. Priority Date: 06/17/2011
  • Status: Active Grant
First Claim
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1. On a computing device, a method of selecting an advertisement for display to a targeted viewer, the method comprising:

  • for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, each of the emotional response profiles comprising a temporal record of a prior viewer'"'"'s emotional response to the advertisement when viewed by the prior viewer, and one or more advertisements of the plurality of advertisements comprising at least a first portion and a plurality of possible second portions;

    sending a first portion of a particular advertisement for display to the targeted viewer of the particular advertisement;

    receiving input of the targeted viewer'"'"'s emotional response to the first portion of the particular advertisement;

    selecting a second portion of the particular advertisement from the plurality of possible second portions for the particular advertisement based on a correlation of the targeted viewer'"'"'s emotional response to the first portion of the particular advertisement to the aggregated emotional response profiles; and

    sending the second portion of the particular advertisement to be output for display to the targeted viewer.

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