Systems and methods for measuring audience participation over a distribution network
First Claim
1. A method for measuring audience participation, comprising:
- delivering media content to a consumer premise equipment (CPE) over a distribution network associated with a user account;
delivering an audience measurement application associated with the media content over the distribution network, wherein the audience measurement application is configured for execution by the CPE, and wherein the audience measurement application is programmed to generate at least one inquiry for display to one or more viewers in association with viewing the media content and to request at least one response by the one or more viewers to be entered via the CPE;
receiving, from the one or more viewers, response information associated with the at least one response to the at least one inquiry from the CPE over the distribution network; and
determining a participation level associated with the media content for each of the one or more viewers based at least in part on the response information received from the CPE, wherein the participation level includes a minimum length of time viewing the media content, a measurement to be used to calculate a number of viewers associated with the media content, and one or more ratings associated with the media content;
wherein the audience measurement application is programmed to execute a timer at a first time during display of the media content, to generate the at least one inquiry for display after a predetermined time has elapsed, to pause the timer when the media content is not being displayed, and to continue the timer when the media content is displayed again.
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Abstract
Embodiments of the invention include systems and methods for measuring audience participation over a distribution network. An example method may include delivering media content to a viewer'"'"'s CPE over a distribution network and delivering an audience measurement application associated with the media content over the distribution network. The audience measurement application can be configured for execution by the viewer'"'"'s CPE, and can be programmed to generate at least one inquiry for display to the viewer in association with viewing the media content and to request at least one response by the viewer to be entered via the viewer'"'"'s CPE. The method may further include receiving response information associated with the response to the inquiry from the viewer'"'"'s CPE over the distribution network, and determining the viewer'"'"'s participation level associated with the media content based at least in part on the response information received from the viewer'"'"'s CPE.
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Citations
19 Claims
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1. A method for measuring audience participation, comprising:
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delivering media content to a consumer premise equipment (CPE) over a distribution network associated with a user account; delivering an audience measurement application associated with the media content over the distribution network, wherein the audience measurement application is configured for execution by the CPE, and wherein the audience measurement application is programmed to generate at least one inquiry for display to one or more viewers in association with viewing the media content and to request at least one response by the one or more viewers to be entered via the CPE; receiving, from the one or more viewers, response information associated with the at least one response to the at least one inquiry from the CPE over the distribution network; and determining a participation level associated with the media content for each of the one or more viewers based at least in part on the response information received from the CPE, wherein the participation level includes a minimum length of time viewing the media content, a measurement to be used to calculate a number of viewers associated with the media content, and one or more ratings associated with the media content; wherein the audience measurement application is programmed to execute a timer at a first time during display of the media content, to generate the at least one inquiry for display after a predetermined time has elapsed, to pause the timer when the media content is not being displayed, and to continue the timer when the media content is displayed again. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A non-transitory computer-readable medium comprising computer program instructions providing an audience measurement application for delivery over a distribution network to a consumer premise equipment (CPE), which, when executed by the CPE, the CPE is caused to:
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display to one or more viewers at least one inquiry after a predetermined amount of the media content has been displayed by the CPE; receive at least one response from the one or more viewers to the at least one inquiry; and transmit response information associated with the at least one response from the CPE over the distribution network to a network operator system, wherein the response information enables evaluation by the network operator system to determine a participation level associated with the media content for each of the one or more viewers, wherein the participation level includes a minimum length of time viewing the media content, a measurement to be used to calculate a number of viewers associated with the media content, and one or more ratings associated with the media content; wherein the audience measurement application is programmed to execute a timer at a first time during display of the media content, to generate the at least one inquiry for display after a predetermined time has elapsed, to pause the timer when the media content is not being displayed, and to continue the timer when the media content is displayed again.
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19. A system for measuring audience participation, comprising:
a network operator system comprising one or more computers, storing computer-executable instructions, and in communication with a distribution network, wherein the network operator system is operable to execute the computer-executable instructions to; deliver media content to a consumer premise equipment (CPE) over the distribution network; deliver an audience measurement application associated with the media content over the distribution network, wherein the audience measurement application is configured for execution by the CPE, and wherein the audience measurement application is programmed to generate at least one inquiry for display to one or more viewers in association with viewing the media content and to request at least one response by the one or more viewers to be entered via the CPE; receive, from the one or more viewers, response information associated with the at least one response to the at least one inquiry from the CPE over the distribution network; and determine a participation level associated with the media content for each of the one or more viewers based at least in part on the response information received from the CPE, wherein the participation level includes a minimum length of time viewing the media content, a measurement to be used to calculate a number of viewers associated with the media content, and one or more ratings associated with the media content; wherein the audience measurement application is programmed to execute a timer at a first time during display of the media content, to generate the at least one inquiry for display after a predetermined time has elapsed, to pause the timer when the media content is not being displayed, and to continue the timer when the media content is displayed again.
Specification