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Systems and methods for measuring audience participation over a distribution network

  • US 9,077,462 B2
  • Filed: 12/21/2010
  • Issued: 07/07/2015
  • Est. Priority Date: 12/21/2010
  • Status: Active Grant
First Claim
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1. A method for measuring audience participation, comprising:

  • delivering media content to a consumer premise equipment (CPE) over a distribution network associated with a user account;

    delivering an audience measurement application associated with the media content over the distribution network, wherein the audience measurement application is configured for execution by the CPE, and wherein the audience measurement application is programmed to generate at least one inquiry for display to one or more viewers in association with viewing the media content and to request at least one response by the one or more viewers to be entered via the CPE;

    receiving, from the one or more viewers, response information associated with the at least one response to the at least one inquiry from the CPE over the distribution network; and

    determining a participation level associated with the media content for each of the one or more viewers based at least in part on the response information received from the CPE, wherein the participation level includes a minimum length of time viewing the media content, a measurement to be used to calculate a number of viewers associated with the media content, and one or more ratings associated with the media content;

    wherein the audience measurement application is programmed to execute a timer at a first time during display of the media content, to generate the at least one inquiry for display after a predetermined time has elapsed, to pause the timer when the media content is not being displayed, and to continue the timer when the media content is displayed again.

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