Method and apparatus for targeting of interactive virtual objects
First Claim
Patent Images
1. A method comprising:
- generating, by a processor, one or more rules for selecting at least one virtual object to display in a virtual object location within a video frame based on a contextual association between the virtual object location and image content spatially proximate to the virtual object location within the video frame; and
storing the one or more rules to a memory.
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Abstract
A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. Upstream data reception hardware, databases and processing hardware and software, and corresponding features in a user'"'"'s terminal are used to accomplish these functions.
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Citations
20 Claims
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1. A method comprising:
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generating, by a processor, one or more rules for selecting at least one virtual object to display in a virtual object location within a video frame based on a contextual association between the virtual object location and image content spatially proximate to the virtual object location within the video frame; and storing the one or more rules to a memory. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising:
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identifying, by a computing device, a plurality of virtual object locations at different spatial positions within a frame of a video program; selecting one or more virtual objects based on one or more rules, wherein the one or more rules are generated based on a respective contextual association between the plurality of virtual object locations and a respective plurality of different image contents spatially proximate to the plurality of virtual object locations; and inserting the selected one or more virtual objects respectively into the plurality of virtual object locations. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14)
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15. A method comprising:
selecting, by a computing device, within a frame of a video program, a virtual object for insertion into a virtual object location using one or more rules, wherein the one or more rules are generated based on a contextual association between the virtual object location and image content spatially proximate to the virtual object location. - View Dependent Claims (16, 17, 18, 19, 20)
Specification